Facebook said it will not impact what people see on their feeds in the near term, but will help them to measure the success in improving the quality of information on the platform.
Facebook partnered up last year with multiple media organizations, including Snopes, ABC News and FactCheck.org, in an attempt to thwart the spread of so-called “fake news” – articles containing misinformation – that facilitated during the 2016 Presidential election.
The fact-checkers were given permission to dispute content on the platform in an attempt to help the users to identify fake news and stop the spread of hoaxes.
Articles deemed fake by verified fact-checkers get demoted, which significantly cuts down the traffic and the proliferation of such content. “Overall, we’re making progress,” the company said.
“Demoting false news (as identified by fact-checkers) is one of our best weapons because demoted articles typically lose 80 percent of their traffic. This destroys the economic incentives spammers and troll farms have to generate these articles in the first place.