Just what “reasonable privacy measures” might mean to Facebook remains to be seen, but the company’s state-based lobbying efforts are the subject of fresh scrutiny following Zuckerberg’s testimony.
Mary Stone Ross, president of Californians for Consumer Privacy, the group behind the ballot initiative, said Facebook’s move is a positive step but that the company will need to do more to show that it’s truly changed its ways.
“We are really grateful that they pulled out of this initiative, but clearly it’s not enough,” Ross said. “If he’s out there testifying that they truly care about users’ privacy and safeguarding their personal information, then words are not enough.”
Facebook was one of five tech giants in the California campaign finance committee, joining Google, Verizon, AT&T, and Comcast in donating a combined $1 million to fight the ballot measure on the grounds that the legislation was flawed and would cause tech businesses to flee the state. (Comcast owns NBCUniversal, the parent company of NBC News.)
Of the decision to pull out of the California group, a representative for Facebook told NBC News: “We have no further information to offer at this time.” The representative declined to shed light on whether Facebook was currently involved in any other efforts to oppose privacy legislation in California or any other state.
Facebook has been at the center of a firestorm surrounding how it handles its users’ data after the country learned that the personal information of an estimated 87 million American users was improperly harvested by a researcher and then used by Cambridge Analytica, a data analysis firm hired by President Donald Trump’s election campaign. Following the revelations, Zuckerberg and his representatives have gone on an apology tour with the promise to “do better.”
In recent days, Facebook has made a number of privacy-strengthening changes to its social network including limiting the data that can be gathered by apps that people connect to their Facebook profiles. The company also discontinued features that were vulnerable to abuse, like the ability to search for profiles by phone numbers. It also announced that it would adopt the recommendations of the Honest Ads Act, which seeks to regulate online political advertising.
Facebook’s support for user privacy, however only goes so far, particularly when it comes to government regulation.
Facebook has responded to the prospect of federal regulation this year the old fashioned way: with money.
In addition to its in-house team of lobbyists, Facebook spent more money on outside lobbying this year than it ever had before: $11.5 million on 11 different lobbying firms in 2017, according to disclosure filings analyzed by the nonpartisan Center for Responsive Politics. Facebook spent 2.4 million euros last year on lobbying the European Union, doubling its 2016 expenditures in the region where sweeping online privacy reforms dictated by the General Data Protection Regulation are about to take effect.
At the U.S. state and local levels, Facebook’s activity and influence is less clear. It spent $404,200 on state lobbying in 2017 and $838,460 in 2016, according to the National Institute on Money in State Politics. But as the Center for Public Integrity has reported, Facebook prefers to influence state laws through trade associations.