Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences.
More than 80 million people in the U.S. use AR monthly, according to The Boston Consulting Group. That figure is projected to hit 120 million by 2021.
Courtesy of Facebook
Michael Kors let Facebook users try on its new sunglasses via augmented reality.
“In fact, we’re already seeing video become the preferred medium for product discovery on mobile. As retailers prepare for their biggest shopping season of the year, we’re excited to introduce new products that will help them both delight and inspire shoppers, and ultimately drive sales.”
Facebook has been copying many of Snap’s features, especially on Instagram, and it seems to be working.
Instagram Stories, Facebook’s Snapchat clone, now has double the amount of users as Snap’s app. Facebook also announced a Video Creation Kit to help brands make mobile-first video ads, as well as expanded its click-to-buy Shopping on Instagram feature to any company that has shopping enabled on the platform.