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Facebook to introduce ‘virtual dating’ over Messenger for Facebook Dating users – Facebook will soon allow users to go on “virtual dates,” the company announced today. The social network is planning to launch a new video calling feature that will allow users of its Facebook Dating service to connect and video calls over Messenger, as an alternative to going on a real-world date.
This sort of feature is much in demand amid the coronavirus pandemic, which has forced people to stay home and practice social distancing currently.
However, for online dating apps, which aim to connect people in the real world, it’s a significant challenge for their business.
Facebook To Launch ‘Virtual Dating’ Over Messenger For Facebook Dating Users
For the time being, government lockdowns have limited the places where online daters could meet up for their first date. Restaurants, malls, bars, and other retail establishments are closed across regions impacted by the coronavirus outbreak.
However, even when those restrictions lift, many online-dating app users will be wary of meeting up with strangers for those first-time, getting-to-know-you dates. Video chat provides a safer option to explore potential connections with their matches.
When the new Facebook Dating feature goes live, online daters will be able to invite a match to a virtual date on the platform. On the other hand, the recipient can either choose to accept or decline the offer via a pop-up that appears.
Peradventure they accept, the Facebook Dating users will be connected in a video chat powered by Facebook Messenger in order to get to know one another.
As the feature is still being developed, Facebook refused to share more specific details about how it will work, in terms of privacy and security features.
Facebook isn’t the first online dating service to pivot to video as a result of the pandemic. However, a lot of rival dating apps were adopting video features well before the coronavirus struck, as well.
Bumble, for instance, has offered voice and video calling in its app for roughly a year. The feature there works like a normal phone call or Apple’s FaceTime. But, users do not have to share their phone number or other private information, like an email address, which makes it safer.
The company says the use of the dating feature has spiked over the last two months as users embrace virtual dating.
In the meantime, Match Group has more recently rolled out video across a number of the dating apps it operates.
This month, the Match app added video chat that enables users who have already matched to connect over video calls. Match-owned Hinge also rolled out a “Dating from Home” prompt and is preparing its own live video date feature, as well, Match iterates.
Plenty of Fish (PoF), another Match property, introduced live-streaming in March, offering singles a new way to hang out with friends and potential matches.
Match Group’s flagship app Tinder has not yet embraced live video dates, however, still offers a way for users to add a video to their profiles. The company could not comment on whether or not video dating was in the works for Tinder, however, in the post-COVID era, it would be almost bizarre to not provide such a feature.
Other dating apps have also introduced video dating, including eHarmony and a number of lesser-known dating apps hoping to now gain traction for their video dating concepts.
Facebook says the feature will roll out in the months ahead and will be available everywhere Facebook Dating is available on the platform.
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