Facebook Marketplace – What is Facebook Marketplace? Facebook Marketplace Shop listings – How To

Facebook Marketplace – What is Facebook Marketplace? Facebook Marketplace Shop listings – How To
Facebook Marketplace - What is Facebook Marketplace? Facebook Marketplace Shop listings - How To
Facebook Marketplace: A Comprehensive Guide for Marketers
Facebook Marketplace was presented in 2016 as a spot for individuals to purchase and sell inside their networks.

Think Craigslist, yet with Messenger.

In any case, plans to fuse more brands into the stage imply that huge changes are in progress.

In June 2018, Facebook announced the option for businesses to place ads in Marketplace.

What’s more, soon, Facebook will add more B2C choices to the C2C stage.

At the end of the day, think Amazon with a hyper-focusing on calculation.

Things being what they are, how does Facebook Marketplace work precisely? Furthermore, what would businesses be able to do to get ready?

Peruse on to realize which highlights are presently accessible and how to get ready for what’s coming up.

What is Facebook Marketplace?
Facebook Marketplace is a web-based shopping channel. It’s a spot for Facebook clients to purchase and sell from one another locally.

As of May 2018, the Marketplace is utilized in excess of 70 distinct nations by in excess of 800 million individuals every month.

You can get to Facebook Marketplace in the Facebook application and on the work area:

> On mobile, click the white storefront symbol at the bottom of the app on iOS and at the top of the app on Android.
> On a desktop web browser, click the red and white storefront symbol in the left margin.
Postings on Facebook Marketplace are sorted out by classes like Entertainment, Vehicles, Housing, and Hobbies. Customers can channel look by cost and area, and spare postings for future reference.

Each posting can contain up to 10 photographs alongside a depiction of the item.

Intrigued clients can message dealers legitimately on Messenger to pose inquiries.

Facebook Marketplace ads
Advertisements in Facebook Marketplace show up in-channel when somebody peruses.

These situations have the benefit of contacting individuals where they are shopping. Promoters have seen a checked increment in change rates contrasted and News Feed arrangements.

Facebook Marketplace Shop postings 
For the time being, just organizations in the US can apply to rundown and sell items in Facebook Marketplace. Car businesses in specific areas are additionally permitted to list vehicles through stock accomplices.

Brand postings as of now show up in two regions on Marketplace: in the Shop class and in the Daily Deals classification. (As of January 2019, this substance is just noticeable to US clients.) Only hand-chose organizations that offer brand-name items at limited rates are qualified for the arrangements program.

Facebook doesn’t charge rundown expenses or take a cut of commissions.

So for brands affirmed to list items, Marketplace is basically a free, natural dispersion channel.

However, Marketplace postings require a Facebook Checkout combination, which charges a $.30 and 2.9 percent expense for each exchange.

The deals program
There are three tiers to the deals program: the Everyday Deal, the Featured Deal, and the Lighthouse Program.

Better deals are placed into higher tiers that offer higher exposure. For example, brands that offer exclusive deals in the Lighthouse Program may benefit from top placement, consumer subsidies, on and off-site marketing, and influencer outreach.

Ads and shop listings have the advantage of Facebook’s targeting algorithm, which will surface your content to the most likely customers.

Who is eligible to sell on Facebook Marketplace?
Right now there are two primary avenues for businesses interested in selling on Marketplace.

You can either apply to list in the Facebook Marketplace Shop or apply to be a deals partner. Remember, applications are currently only open to US merchants and automotive companies.

How to apply to list in the Facebook Marketplace Shop
To apply to sell on Facebook Marketplace, Page admins need to complete the Marketplace eCommerce Retailer Interest Form. Because access to Marketplace is limited, working with one of Facebook’s listing partners, such as BigCommerce, Shopify, or Zentail is a definite advantage.

To apply, retailers must be able to meet these requirements:
> Sell new products to consumers
> Business based in the US
> Orders must be fulfilled within three days and received within seven days
> accept returns up to 30 days
> Product listings must include a name, description, additional product images, and a thumbnail image on a solid background. No graphic overlays, text, icons, or badges should be on images.
> Companies from the following industries have been prioritized to sell on Marketplace: beauty, apparel, and accessories, bags and luggage, baby and kids, home décor.

How to apply to become Facebook Marketplace deals partner
Businesses that meet the criteria to list on Facebook may also qualify for the deals program. In order to be considered, pricing for deals must be at least 15 percent below the manufacturer’s suggested list price (MSRP).

Categories prioritized for Daily Deals include consumer electronics, home, gift cards, gaming, toys and games, intimates and hosiery, footwear, sports and outdoors, beauty, jewelry and watches, and apparel and accessories.
Facebook has launched a beta partnership program for companies in the automotive and housing rental industries. If your company is eligible, you can apply here.
If not, watch this space for future updates.

How to prepare your business page for Facebook Marketplace
Open a Facebook Page Shop

All Facebook Marketplace listings must have a Facebook Shop on their business page. Plus for a limited time, there’s a chance that business with shops may have products featured in Marketplace as the rollout unfurls.

Shops are your Facebook storefront. Any business page can have a shop, but the availability of different features will depend on your location.

Payments on your Facebook Shop can be set up for checkout on your website (or another one like Paypal), or directly on Facebook via integration with Facebook Checkout.

Your shop content can be shared, saved, used in advertisements, and migrated to Marketplace. To open up shop, you’ll need to add at least one product to be reviewed and approved.
Launch a product collection
The products you sell from your shop can be organized into collections. The better organized your collections, the easier it is for customers to find and buy products.

You can create special collections just for Facebook, or mirror your collections to match your website’s organization scheme. Products can be added and removed from collections at any time, and you can have up to 50 collections available.
As a general rule, the higher the quality of the images and the more information you provide in each product description, the better. For maximum effectiveness, follow Facebook’s product image and description guidelines, especially since this will line you up with requirements for potential Marketplace integration later on.
If your business is approved for Facebook Marketplace, products featured in your shop can be distributed in the marketplace feed. Ensure your images and text adheres to Marketplace specifications in advance. (Remember: solid background, no overlays.)
Integrate with Facebook Checkout
You can run a shop without Facebook Checkout, but online retailers that want to use Marketplace should add it to their page’s shop. For the time being, this feature is only available to retailers in the US.
Facebook’s payment feature allows people to buy products directly on Facebook without having to leave the app on the website. Payment solutions with less friction automatically improve conversions.
Another advantage to Facebook Checkout is that customer forms are pre-populated, making the checkout process run even smoother.
6 ways to use Facebook Marketplace for your business
Whether listing products or running ads, there are a lot of opportunities for businesses to benefit from the Marketplace channel.
1. Test with Facebook Marketplace ads
Whether or not you can list products on Marketplace, ads with placement in Marketplace are a good way for your business to test the waters.

In an effort to grow its business, BarkBox decided to run a split-test campaign to promote its monthly dog treat and toy subscription service. They evenly divided the audience for their ads between News Feed alone and Marketplace and News Feed placement.

The campaign performed markedly better when ads were served in both feeds, with 49 percent greater reach and a 16 percent higher conversion rate.

To create an ad in Marketplace, go to Ads Manager and choose reach, traffic, conversions, catalogue sales or video views as your objective. Marketplace is not currently available as a placement by itself. That means you should choose Automatic placements or edit placements to include the News Feed and Marketplace in your campaign.

The recommended specs are the same for both spots.
2. Maximize your budget
Since there’s no cost to list and no cut on commissions, Marketplace listings are a budget-friendly way to promote product sales. But even if you don’t have access to list on Marketplace yet, ads in the shopping channel have resulted in decreased conversion costs for brands.

For example, to test Marketplace’s impact on cost-per-conversions, Apartment Guide, a rental listing service, set up a two-week trial.

The study found that Marketplace ads contributed to a 200 percent lift in conversions and a 45 percent decrease in cost per incremental conversion.

3. Offer daily deals and promotions
Facebook has been experimenting with a Daily Deals feature for more than a year, and it’s likely to remain an important piece of the Marketplace channel.

In August, e-commerce company Daily Steals ran a promotion for Playstation 4 controllers as an early Facebook Marketplace deals partner.

Placement in the deals category translated to five times faster sales for Daily Steals compared with similar offers sold elsewhere. The company also saw a two times higher conversion rate when shoppers used Facebook Checkout as opposed to completing the payment on its website.
4. Launch a new product
Buzz and awareness campaigns are multi-stage which is as it should be. Furthermore, on the off chance that one of your objectives is to acquire pre-orders or early enlistment, the Marketplace is a decent spot to measure early thought.

To advance the up and coming arrival of Tom Clancy’s The Division 2 Phoenix Shield Collector’s Edition and support pre-orders, Ubisoft propelled a crusade with advertisements in Marketplace. The promotions focused on copy spectators dependent on individuals who had as of late made a buy at the Ubisoft store and individuals who had visited its site.

In about fourteen days the organization had the option to open a rush commendable degree of buzz, arriving at upward of 3.4 million individuals.

5. Boost your sales
If you run a small or medium-sized business with less-than-perfect online retail setups, Marketplace can be a good alternative. But even the largest businesses with the slickest sales features can boost sales by adding another distribution channel to their online retail portfolios.

Beach-themed retailer Tropical Breeze Décor turned to Facebook Marketplace to offset expensive customer acquisition methods and streamline operations. The company now generates 72 percent of its revenue from the platform.
6. Think beyond sales
Commercial center exceeds expectations at transformations because of its group of spectators of spurred customers. In any case, deals are not by any means the only thing you can do on the channel.

For instance, the condo rental organization Apartment List utilized Marketplace advertisements to build enrollments on its site. The promotion duplicate focused on customers’ mentalities with slogans like: “Moving Soon? We Can Help You Find Your Next Home.”

The Marketplace advertisements prompted a 17.5 percent higher reach than News Feed promotions alone. They additionally created a 16 percent decline in expense per site enrollment.

All the more significantly, Apartment List had the option to manufacture a more extended enduring association with forthcoming clients.

When you plan your next online retail and web-based life promoting methodology, try sure that your Marketplace endeavors line up with your general objectives.

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Facebook Marketplace – What is Facebook Marketplace? Facebook Marketplace Shop listings – How To

Facebook Marketplace – What is Facebook Marketplace? Facebook Marketplace Shop listings – How To
Facebook Marketplace - What is Facebook Marketplace? Facebook Marketplace Shop listings - How To
Facebook Marketplace: A Comprehensive Guide for Marketers
Facebook Marketplace was presented in 2016 as a spot for individuals to purchase and sell inside their networks.

Think Craigslist, yet with Messenger.

In any case, plans to fuse more brands into the stage imply that huge changes are in progress.

In June 2018, Facebook announced the option for businesses to place ads in Marketplace.

What’s more, soon, Facebook will add more B2C choices to the C2C stage.

At the end of the day, think Amazon with a hyper-focusing on calculation.

Things being what they are, how does Facebook Marketplace work precisely? Furthermore, what would businesses be able to do to get ready?

Peruse on to realize which highlights are presently accessible and how to get ready for what’s coming up.

What is Facebook Marketplace?
Facebook Marketplace is a web-based shopping channel. It’s a spot for Facebook clients to purchase and sell from one another locally.

As of May 2018, the Marketplace is utilized in excess of 70 distinct nations by in excess of 800 million individuals every month.

You can get to Facebook Marketplace in the Facebook application and on the work area:

> On mobile, click the white storefront symbol at the bottom of the app on iOS and at the top of the app on Android.
> On a desktop web browser, click the red and white storefront symbol in the left margin.
Postings on Facebook Marketplace are sorted out by classes like Entertainment, Vehicles, Housing, and Hobbies. Customers can channel look by cost and area, and spare postings for future reference.

Each posting can contain up to 10 photographs alongside a depiction of the item.

Intrigued clients can message dealers legitimately on Messenger to pose inquiries.

Facebook Marketplace ads
Advertisements in Facebook Marketplace show up in-channel when somebody peruses.

These situations have the benefit of contacting individuals where they are shopping. Promoters have seen a checked increment in change rates contrasted and News Feed arrangements.

Facebook Marketplace Shop postings 
For the time being, just organizations in the US can apply to rundown and sell items in Facebook Marketplace. Car businesses in specific areas are additionally permitted to list vehicles through stock accomplices.

Brand postings as of now show up in two regions on Marketplace: in the Shop class and in the Daily Deals classification. (As of January 2019, this substance is just noticeable to US clients.) Only hand-chose organizations that offer brand-name items at limited rates are qualified for the arrangements program.

Facebook doesn’t charge rundown expenses or take a cut of commissions.

So for brands affirmed to list items, Marketplace is basically a free, natural dispersion channel.

However, Marketplace postings require a Facebook Checkout combination, which charges a $.30 and 2.9 percent expense for each exchange.

The deals program
There are three tiers to the deals program: the Everyday Deal, the Featured Deal, and the Lighthouse Program.

Better deals are placed into higher tiers that offer higher exposure. For example, brands that offer exclusive deals in the Lighthouse Program may benefit from top placement, consumer subsidies, on and off-site marketing, and influencer outreach.

Ads and shop listings have the advantage of Facebook’s targeting algorithm, which will surface your content to the most likely customers.

Who is eligible to sell on Facebook Marketplace?
Right now there are two primary avenues for businesses interested in selling on Marketplace.

You can either apply to list in the Facebook Marketplace Shop or apply to be a deals partner. Remember, applications are currently only open to US merchants and automotive companies.

How to apply to list in the Facebook Marketplace Shop
To apply to sell on Facebook Marketplace, Page admins need to complete the Marketplace eCommerce Retailer Interest Form. Because access to Marketplace is limited, working with one of Facebook’s listing partners, such as BigCommerce, Shopify, or Zentail is a definite advantage.

To apply, retailers must be able to meet these requirements:
> Sell new products to consumers
> Business based in the US
> Orders must be fulfilled within three days and received within seven days
> accept returns up to 30 days
> Product listings must include a name, description, additional product images, and a thumbnail image on a solid background. No graphic overlays, text, icons, or badges should be on images.
> Companies from the following industries have been prioritized to sell on Marketplace: beauty, apparel, and accessories, bags and luggage, baby and kids, home décor.

How to apply to become Facebook Marketplace deals partner
Businesses that meet the criteria to list on Facebook may also qualify for the deals program. In order to be considered, pricing for deals must be at least 15 percent below the manufacturer’s suggested list price (MSRP).

Categories prioritized for Daily Deals include consumer electronics, home, gift cards, gaming, toys and games, intimates and hosiery, footwear, sports and outdoors, beauty, jewelry and watches, and apparel and accessories.
Facebook has launched a beta partnership program for companies in the automotive and housing rental industries. If your company is eligible, you can apply here.
If not, watch this space for future updates.

How to prepare your business page for Facebook Marketplace
Open a Facebook Page Shop

All Facebook Marketplace listings must have a Facebook Shop on their business page. Plus for a limited time, there’s a chance that business with shops may have products featured in Marketplace as the rollout unfurls.

Shops are your Facebook storefront. Any business page can have a shop, but the availability of different features will depend on your location.

Payments on your Facebook Shop can be set up for checkout on your website (or another one like Paypal), or directly on Facebook via integration with Facebook Checkout.

Your shop content can be shared, saved, used in advertisements, and migrated to Marketplace. To open up shop, you’ll need to add at least one product to be reviewed and approved.
Launch a product collection
The products you sell from your shop can be organized into collections. The better organized your collections, the easier it is for customers to find and buy products.

You can create special collections just for Facebook, or mirror your collections to match your website’s organization scheme. Products can be added and removed from collections at any time, and you can have up to 50 collections available.
As a general rule, the higher the quality of the images and the more information you provide in each product description, the better. For maximum effectiveness, follow Facebook’s product image and description guidelines, especially since this will line you up with requirements for potential Marketplace integration later on.
If your business is approved for Facebook Marketplace, products featured in your shop can be distributed in the marketplace feed. Ensure your images and text adheres to Marketplace specifications in advance. (Remember: solid background, no overlays.)
Integrate with Facebook Checkout
You can run a shop without Facebook Checkout, but online retailers that want to use Marketplace should add it to their page’s shop. For the time being, this feature is only available to retailers in the US.
Facebook’s payment feature allows people to buy products directly on Facebook without having to leave the app on the website. Payment solutions with less friction automatically improve conversions.
Another advantage to Facebook Checkout is that customer forms are pre-populated, making the checkout process run even smoother.
6 ways to use Facebook Marketplace for your business
Whether listing products or running ads, there are a lot of opportunities for businesses to benefit from the Marketplace channel.
1. Test with Facebook Marketplace ads
Whether or not you can list products on Marketplace, ads with placement in Marketplace are a good way for your business to test the waters.

In an effort to grow its business, BarkBox decided to run a split-test campaign to promote its monthly dog treat and toy subscription service. They evenly divided the audience for their ads between News Feed alone and Marketplace and News Feed placement.

The campaign performed markedly better when ads were served in both feeds, with 49 percent greater reach and a 16 percent higher conversion rate.

To create an ad in Marketplace, go to Ads Manager and choose reach, traffic, conversions, catalogue sales or video views as your objective. Marketplace is not currently available as a placement by itself. That means you should choose Automatic placements or edit placements to include the News Feed and Marketplace in your campaign.

The recommended specs are the same for both spots.
2. Maximize your budget
Since there’s no cost to list and no cut on commissions, Marketplace listings are a budget-friendly way to promote product sales. But even if you don’t have access to list on Marketplace yet, ads in the shopping channel have resulted in decreased conversion costs for brands.

For example, to test Marketplace’s impact on cost-per-conversions, Apartment Guide, a rental listing service, set up a two-week trial.

The study found that Marketplace ads contributed to a 200 percent lift in conversions and a 45 percent decrease in cost per incremental conversion.

3. Offer daily deals and promotions
Facebook has been experimenting with a Daily Deals feature for more than a year, and it’s likely to remain an important piece of the Marketplace channel.

In August, e-commerce company Daily Steals ran a promotion for Playstation 4 controllers as an early Facebook Marketplace deals partner.

Placement in the deals category translated to five times faster sales for Daily Steals compared with similar offers sold elsewhere. The company also saw a two times higher conversion rate when shoppers used Facebook Checkout as opposed to completing the payment on its website.
4. Launch a new product
Buzz and awareness campaigns are multi-stage which is as it should be. Furthermore, on the off chance that one of your objectives is to acquire pre-orders or early enlistment, the Marketplace is a decent spot to measure early thought.

To advance the up and coming arrival of Tom Clancy’s The Division 2 Phoenix Shield Collector’s Edition and support pre-orders, Ubisoft propelled a crusade with advertisements in Marketplace. The promotions focused on copy spectators dependent on individuals who had as of late made a buy at the Ubisoft store and individuals who had visited its site.

In about fourteen days the organization had the option to open a rush commendable degree of buzz, arriving at upward of 3.4 million individuals.

5. Boost your sales
If you run a small or medium-sized business with less-than-perfect online retail setups, Marketplace can be a good alternative. But even the largest businesses with the slickest sales features can boost sales by adding another distribution channel to their online retail portfolios.

Beach-themed retailer Tropical Breeze Décor turned to Facebook Marketplace to offset expensive customer acquisition methods and streamline operations. The company now generates 72 percent of its revenue from the platform.
6. Think beyond sales
Commercial center exceeds expectations at transformations because of its group of spectators of spurred customers. In any case, deals are not by any means the only thing you can do on the channel.

For instance, the condo rental organization Apartment List utilized Marketplace advertisements to build enrollments on its site. The promotion duplicate focused on customers’ mentalities with slogans like: “Moving Soon? We Can Help You Find Your Next Home.”

The Marketplace advertisements prompted a 17.5 percent higher reach than News Feed promotions alone. They additionally created a 16 percent decline in expense per site enrollment.

All the more significantly, Apartment List had the option to manufacture a more extended enduring association with forthcoming clients.

When you plan your next online retail and web-based life promoting methodology, try sure that your Marketplace endeavors line up with your general objectives.

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