The business dynamics have changed with the current situation due to the COVID-19 outbreak and some goods are unexpectedly selling a lot more than before. In our new guide, you can view the topmost trending items.
1. Pet Products
- Pet owners continue to buy hundreds of trending items online as celebrity dogs and cats enjoy their Insta-fame.The global demand for pet care is currently expected to reach US$270 billion by 2025.
Their buying mentality changes as pet owners see their pets as a core part of their household—not just as an animal.
It is a requirement, not a luxury, to spend extra cash on the latest pet items.
There are three primary buying habits that inspire their choices, regardless of the item: to preserve their pets’ health; to enjoy leisure time with their pets, and to ensure that they are relaxed at home.
- Slow feeder bowls
- Pet grooming gloves
- Pet selfie tools
- Electronic cat toys
- Pet beds
2. Wireless and Bluetooth Products
You may want to consider selling wireless and Bluetooth items if your current sales are not music to your ears.
Consumers now demand a hand- and hassle-free user experience as breakout tech—like Apple’s AirPods 2–debuts.
However, it’s not just wireless and Bluetooth consumer audio/video technologies that are trending.
These features are a staple of the tech marketplace today, so stocking your store with goods that integrate these wireless advantages will make all the difference when it comes to the shopping carts of your customers.
- Wireless/Bluetooth headphones
- Wireless/Bluetooth earbuds
- Portable wireless/Bluetooth speakers
- Smart keychains
- Smart bulbs
3. Shapewear/”BodyCon” Apparel
Shapewear is emerging as one of the hottest purchases of 2020, following in the footsteps of athleisure.
Changing lifestyles around the world have increased spending on fitness and associated accessories by customers.
While the sports and fitness industry expands exponentially, trends in shapewear will also increase.
Although there are plenty of men’s shapewear items, women’s shapewear appears to be higher in the overall market.
- “Body-conscious” clothing
- Waist-trainer belts
- Padded rear underwear
- Postpartum girdles
- Chest enhancers
4. Travel Accessories
Travel accessories are both evergreen and on-trend in a league of their own. Whether for business or tourism, it’s almost a guaranteed win to stock your store with items that make travel easier.
- Travel adapters and chargers
- Backup batteries/power banks
- Baggage trackers and locks
- Luggage organizers and toiletry bags
- Neck pillows, sleep masks, and blankets
5. Smartphone Add-ons
We keep our phones so close to us, they may be an extension of ourselves as well.
Accessories for each version of the newest smartphone are published every year.
Smartphone add-ons are a definite trend to look at in 2020, with so many choices available to customize our phones with protective and useful gear.
Give your clients numerous styles and colors when selling phone cases and PopSockets.
They are more than likely to add that to their cart if anything complements the style of your customers.
- Graphic phone cases
- Smartphone camera lens kits
- Chargers and cable adaptors
- Phone stands
6. Health and Beauty Items
Another time-tested, reliable source of business for any e-commerce platform is the health and beauty market.
Increasing interest in organic, cruelty-free goods means that the e-commerce marketplace must sell vegan- or vegetarian-friendly products.
Keep this in mind: while women constitute much of the target market for health and beauty products, online grooming products are being purchased by a growing number of men.
- Beard oil
- Vegan makeup
- Drying lotion
- All-natural skincare
- Cruelty-free nail polish
7. Car Accessories
Consider investing in accessories if you know your customers own a vehicle.
Car-centric purchases with a smaller price point are inspired by customization, much like mobile add-ons.
Consumers can be affected by some kind of accessory that illuminates their character, or by the newest and greatest technology.
- Car mats
- Steering wheel covers
- Rear-view cameras
- Car chargers
- Phone mounts
8. Jewelry and Non-Apparel Fashion
Since its inception, digital marketplaces like Etsy have impacted e-commerce stores.
Securing not only high-quality curation for your platform but also boutique-level curation can offer clients a variety of items to please them or give them as the perfect gift.
There are several fashion sites on the web, so getting items that can not be purchased elsewhere by your customers can keep them coming back for more.
- Minimalist jewelry
- Gold hoops
- Enamel pins
- Hair clips
- Nail decor
Smartwatches were all the rage last holiday season. Tech giants no longer have a monopoly on these products, unlike in previous years.
Now, this trending commodity is no longer only reserved for the rich and famous, the ideal higher price point purchase for customers browsing your store.
While during the holidays, this best-selling commodity peaks, it is also rising during the off-season.
- Samsung Sport Watch
- Fitbit Blaze
- Apple Watch
- Garmin Vivoactive
- Casio ProTrek
What makes an e-commerce product good?
If they refuse to listen to their clients, e-commerce firms fail. As a chat, imagine your digital sales.
Before you sell to them, you must first try to understand your customers!
When none of your clients are asking for selfie sticks that are feline-friendly, think twice before investing in them.
Examine e-commerce giants such as Amazon or Alibaba to get started.
Bear in mind, however, that for a smaller e-commerce site, trending products that drive profit for these sites can not always work.
At least three of these characteristics should be present in your e-commerce products:
1. It is possible to sell your product for US$10-40.
This price range, generally accepted as the “sweet spot” for online shoppers, is ideal for impulse purchases and knowledgeable transactions alike.
A product priced above US$50 can, unexpectedly, inspire a potential customer to search for a better offer elsewhere.
Be sure to offer discounts, promotions, or aggressive pricing to knock down any competitors if your item is listed within the US$10-40 range.
Take note: goods in the range of US$ 1-10 are typically not worth the cost of shipping, leading customers to buy these items in-store.
Lower-priced items, however, may improve your add-on item strategy—if you have one in place.
2. Your product is unique and exciting,
When you have optimized your site and goods, because you sell the newest and most interesting products, your customers can view your store and repeat purchases.
You will keep them coming back to your store by genuinely knowing your customers.
Any more e-commerce marketing tactics would be pointless if you do not bring goods that first excite your customers.
As in all things online, to gain the upper hand, do your homework.
By analyzing their goods, exploit your competition and provide enough of a variety to distinguish yourself—especially if you sell to a niche market.
3. Non-perishable, easy-to-store, and easy-to-ship is your stuff.
But when faced with the burden of expired items, difficult storage requirements, and expensive shipping costs, an e-commerce store will suffer.
Similarly, avoid items that almost instantly have trended.
You could be left with a lot of back stock if you can not sell all your products until the buying rush ends.
Less capital, more issues. And steer clear of things that might be fragile. Customer satisfaction can be affected by a poor shipping experience.
If you are looking for consistent consumer purchasing behavior and reliable revenue for your e-commerce company, choose the initial low-cost, and easy-to-fulfill products.
How to stay on top of e-commerce trends
Though following online trends may be tempting, it is important to maintain a consistent supply of evergreen products–items that consistently sell, fads notwithstanding.
Why? You do not want to be seen by your customers as “trying too hard”, nor do you want to have unpurchased goods taking up valuable inventory space.
Before selling trending items, take heed of your most loyal customers.
Ask yourself these questions: Which items in my e-commerce store are performing best?
Is a large percentage of my customer-base purchasing from a specific category of my online store?
How do 2020’s trending items complement my site’s buyer-behavior? Additionally, you can watch trends on suppliers’ websites, as well as peruse consumer blogs.
Our best advice? Find trending products that piggyback on the merchandise your shoppers already love.
After finding an on-trend item that elevates your current catalog, target a customer subset to learn more about how 2020’s trending products might motivate your buyers.
And then sell, sell, sell!