The concept of ‘dating’ has evolved significantly since its origin. First dates that culminated in marriage proposals or families establishing marriage bargains between their children used to be the norm in dating. Dating has evolved over the previous three decades into a process that can span years before marriage is even considered.
The concept of dating and how one meets a companion evolves with the generations. People paid personal advertising in the first contemporary newspaper to secretly connect and interact with one another in the hopes of finding love or sex. But, because the Internet brought us all together, personal advertising went digital, and the Internet dating business was formed.
Remember how in You’ve Got Mail, Meg Ryan and Tom Hanks discovered love through AOL? The number of ways individuals have used the Internet to find love, sex, and companionship goes on and on, from AOL chat rooms to Myspace announcements and Craigslist advertisements. In fact, behind meeting through friends, internet dating is the second most prevalent way for couples to meet.
It’s becoming more common by the day, with 40 million Americans using online dating services.
Match.com was there long before Tinder, Bumble, MeetMe, Hinge, and Grindr.
The organization, which describes itself as a pioneer in the online dating sector, is credited with developing the first online dating website in 1995 to help singles “meet someone special.”
According to a 1995 Wired interview, entrepreneur Gary Kremen got the concept for the revolutionary platform while showering.
He told the newspaper, “I thought it would be incredibly intriguing to use the Internet for relationships, and to do it right.”
According to Business Insider, after graduating from Stanford Graduate School of Business in 1989, Kremen embarked on a new venture, creating two distinct software firms. His personal search for a lady, on the other hand, aided him in the development of a far larger concept.
According to the source, Kremen was paying $3 per minute for 900-number dating services at the time. However, when he launched Electric Classifies Inc. in 1993, his goal for an online personal database became a reality, according to the source. He was presenting Match as one of several classified-ad sites he planned to establish at the time.
According to Business Insider, he owned the domain Match.com by 1994. According to the corporation, the website started online in April of 1995 and has since extended to 24 nations and territories. Websites in 15 other languages are also hosted there.
“We’ve learned more and more over the years about what people want — and the tools they need to help them take the lottery out of love,” the firm claimed.
Over the years, competitors have imitated the structure of its website and app.
Through writing sections and images, the company allows “singles to express themselves.” On their profile, the user can also specify preferences for their perfect match.
Subscribers can then chat with their matches over a “anonymous” email network, according to the company. Members’ names and contact information are kept private until they choose to share them.
The corporation did say, though, that it “offers distinct techniques and characteristics that are unique to diverse cultures.”
According to mobile research firm Sensor Tower, Match, the website that evolved into a “mobile matchmaker,” was the seventh most downloaded app in the United States in 2019, with over 2.3 million downloads.
Match was sold to Cendant, a Connecticut consumer-services company, for $7 million in 1997. By 1999, IAC acquired Match, according to the Wall Street Journal.
Tinder, Match, PlentyOfFish, Meetic, OkCupid, OurTime, Pairs, and Hinge are among the online dating services owned and operated by Match Group, which went public in 2015.