Facebook ads are an excellent way to increase your visibility on social media, but they can also be a challenge for business owners who are not sure how to make them work.
The best Facebook advertisements are those that are detailed, well-thought-out, and strategic. They complement your overall marketing strategy and they’re created with data in mind.
Here are five successful Facebook ads that you may want to take note of.
What to know before you start a Facebook ad
Before you start a Facebook ad, it’s important to have a strategy in place. You’ll need to ask yourself some questions so that you can be sure your advertising is going to reach the right audience and drive the results you’re looking for.
- Who do you want your advertisement to reach?- How will people find out about it?- What are you trying to accomplish with your ad?
- What are the major demographics for your target audience?
- What social media networks do you want to advertise on?
The best Facebook ad types
1. Timed ads:
Timed ads are great for increasing your visibility on social media and with the right strategy, they can be cost-efficient. Timed Facebook ads are perfect for reaching people who have recently visited your website or who have recently searched for specific terms related to your brand.
2. Sponsored stories:
Sponsored stories are a great way to increase the visibility of your business’s social media presence. These types of ads show up in the news feed, at the top and bottom of each post, and across pages where an organic post is made. They’re also easy to set up and can help grow your social following easily.
3. Promoted posts:
Promoted posts are a good option if you want to promote certain content that you’re already producing on social media but would like it to go farther—for instance, if you’ve created a video about a product that you’d like more people to see! Promoting posts will make that content visible to people who don’t follow your page on Instagram or Facebook.
4. Live video:
Live videos are excellent for engaging with current customers and prospecting new ones in real time while simultaneously promoting a product or service through them. It
Video ad: “Taco Bell”
A video ad is a great way to capture the attention of your target audience. Taco Bell’s video ad for their new Doritos Locos Tacos was so successful that it became a meme within weeks and was shared more than 83,000 times.
This ad is unique because it’s not one of those advertising messages that you would typically see on Facebook. Instead, this ad has a humorous, light-hearted tone that viewers can relate to. This style of advertising allows the company to create a connection with the audience and create recognition for their product.
This ad sends an important message about how delicious these tacos are and does so in a creative way that encourages people to share it. If you want your message seen by many people, video advertising is the perfect option for reaching such an audience.
Lead generation ad
Take a look at this Facebook lead generation ad. It uses strategic data and a catchy message to generate leads on Facebook.
It also includes a call-to-action button that encourages people who see the ad to visit your website. This is an effective way of getting people who are interested in what you have to say to learn more about your brand and then get in contact with you.
This type of advertisement will help you generate leads that go beyond social media platforms.
Coupon ad is a Facebook ad that lets your audience know about a promotion you have going on. It’s visually appealing, and it includes the time period when the promotion will take place, what it includes, as well as whether or not you’re giving out coupons.
You can use this type of ad to promote upcoming sales or save money on something that you already offer. For example, if you sell t-shirts, you could run a coupon ad around Black Friday to let people know they can save on their purchase.
It’s clear, concise and strategic and it gets people in the mood for your sale!
What you need:
- Event name
- Event date
- Facebook ad text
- Facebook ad image or video
How to create the perfect Facebook advertisement
Creating a successful Facebook ad is not as easy as it seems. It requires an understanding of the platform and careful planning, which can be difficult for small business owners who are new to Facebook advertising.
But don’t worry—this guide will teach you all the key components of a great Facebook ad!
You’ll learn about what your ideal target audience looks like, how to choose the best image for your ads, how to tailor your copy to give people the information they need, and how to set up a landing page.
This article will help you understand why certain elements are important and what you can do to create a successful advertisement in no time!
Be clear with your goals
When you’re creating your Facebook ad, be sure to set your goals in advance. You’ll likely want to promote your website, increase brand awareness, and drive conversions.
If you’re unclear on what you want to do with your Facebook ads, write down the reasons why you’re advertising on the platform. Then, write down the outcomes that you hope to achieve from those campaigns.
This will help you understand what’s working and what isn’t so that you can create a better Facebook ad strategy in the future.
Focus your content on customers, not vendors
Customers are the lifeblood of your business, so you need to make sure that your marketing is focused on them.
That means putting your focus on creating content that’s relevant and beneficial to your audience—not to yourself or your vendors.
In this post, we’ll explore how powerful investing in content is for business owners. It won’t only help you improve your company’s reputation, it will also increase trust with customers and increase brand awareness.
Maximize your budget by using dynamic ads
The difference between dynamic and traditional ads is that a dynamic ad is more personal. It’s tailored to you and your business.
Dynamic ads are created with the intent of speaking to people in a way that they understand. They’re usually short, engaging, and offer solutions to people’s problems.
One successful example of a dynamic ad is this one from T-Mobile:
Outsourcing SEO can be a good idea because it helps brands identify key strategic goals and then leave the complex process of meeting those goals to industry experts.
Create a custom audience
One of the best ways to optimize your Facebook ads is by using them to create a custom audience. This audience specifically targets people who are likely to be interested in what you’re offering.
For example, if you have a software company, you could target people who have downloaded your app in the past month and those who are likely to purchase your product within the next month. You can also target people who have previously purchased other similar products from you and those that have liked or followed your page.
This audience will then show up on future advertisements for your software, which makes it much more likely that they’ll respond favorably.
5 Successful Facebook Ads
6 Reasons Why Digital Marketing is Important to Your Business
1. You can target your ideal audience.
2. You have the capability to directly reach leads interested in your business.
3. With digital marketing, you can target your audience more precisely than traditional methods.
4. You can use metrics and data to see how your marketing efforts are working and make adjustments accordingly.
5. Your Facebook ads allow you to show the right people exactly what they need to see in order to get in touch with your business and take action!
What Makes a Successful Ad
One of the most important things about a successful ad is that it’s detailed. A great way to improve your ads is to use data to shape them. For example, if you’re selling iced tea, you may want to create Facebook ads featuring iced tea recipes and/or pictures. If you’re selling shoes, what makes a successful Facebook ad would be a picture of sneakers on sale with a link to buy them online.
It’s also important that your ads support your overall marketing strategy. When creating an ad for your business, think about how you can use this ad to help grow your business in some way. As an example, if you sell iced tea, an ad with a recipe for iced tea could link back to the blog post where it was made or share another article from the site related to iced tea.
Another important thing about these ads is that they are strategic. The best ads are those that are designed with data in mind so that they can bring in the most leads and generate revenue. This means your ads should have clear calls-to-action (CTAs) and be at least one level deep so that people can see all the information you want them to see and make the decision at
What You Should Keep in Mind
When Creating a Successful Facebook Ad
1. Be relevant
2. Be specific
3. Know what you want to accomplish
4. Stay on budget
5. Add value
What You Can Learn From These Successful Advertisements
1. The creative is based on data.
2. The ad speaks to your audience’s needs.
3. It provides value without being too salesy or invasive.
4. It focuses on one thing instead of trying to appeal to everything at once.
5. It makes use of a call-to-action.
Why These Ads Work
First up, we have an ad for a Brazilian steakhouse by the name of Picanha. The restaurant advertises their brazilian grills and meats in this ad, which plays on the Portuguese word for meat (peixe) to target Brazilians searching that keyword.
On the right side of the ad is a picture of the restaurant’s menu with the option to call ahead or order online. This type of information lets you know exactly what type of service they offer and when it’s available.
The next ad is for a local flower shop, which uses its location as a selling point to encourage people to come in and see what all they have to offer.
The final two ads are for different car rentals companies: one is for Enterprise Rent-A-Car and another is from Zipcar. As you can see, these ads use text and images to ensure that people who are interested in renting cars will find your business on Facebook.
Not everyone will be successful with Facebook advertising, but these advertisements do a great job at teaching you how to create successful social media ads that complement your marketing strategy!
A Great Facebook Ad- The Subway at McDonald’s
The Subway at McDonald’s is a great example of a Facebook ad that is well-thought-out and strategic. It’s not just an ad for their restaurant, but also a marketing strategy.
They’ve been in business since 1958 and they’ve seen the highs and lows of marketing while they’ve continued to grow. Now, they’re partnering with social media, and it’s paying off. They’re growing their customer base, making more money, and getting better guests every day.
This Subway ad is set apart by its content. It educates the audience on different aspects of their restaurant while also promoting new locations with beautiful Instagram photos of the subway interior.
It’s worth checking out!
A Great Facebook Ad- Nike
Nike’s Facebook ads make use of data to help them target the right people. They include things like interests, location, and gender.
This type of detail allows them to reach the right consumers in a way that helps them grow their business. For example, they were able to generate more than $1 billion in revenue in 2016 by using this type of marketing strategy.
A Great Facebook Ad- American Apparel
This is a great example of a Facebook ad. It has all the important elements that make it successful: it’s detailed, well thought out, and strategic.
It was created with data in mind and it complements their overall marketing strategy. It’s detailed enough to ensure that only the relevant people will see it, but short enough to draw in attention quickly.
In this case, this ad is for a fashion retailer that sells women’s clothing with a social justice message.
A Great Facebook Ad- Old Spice
This ad is a great example of how to create an effective Facebook ad. Old Spice’s Facebook ads are highly successful, and they’ve generated over $100 million in revenue.
The ad has a single color scheme with a very catchy and bold font. It includes high-quality pictures that are relevant to the product, as well as a call-to-action that will get your potential customers to click on it.
Another great feature of this ad is the use of video content at the end of the advertisement. The video is entertaining enough for people to watch without feeling like they have been tricked into watching anything. It provides an easy way for people to share the brand message with their friends without having to manually type out a message on their phone or computer.
A Great Facebook Ad- Coca Cola
A Coca-Cola Facebook ad is a great example of how a brand can successfully reach its target audience with an effective marketing campaign.
This clever Facebook ad shows the world that Coke is not just for those who are thirsty, but also those who have a thirst for knowledge. This clever ad was created to celebrate the launch of their new product, Coke Life, and it’s funny to boot.
The video encourages people to get their friends, family members, and coworkers to sign up for free trials at www.CokeLife.com so they can see what all the hype is about.
In this ad, Coca-Cola proves that they are not just a drink—they’re also a source of information and enlightenment!
Successful Facebook Ad Breakdown
“The most important part of your ad is the headline.”
A lot of people are drawn to Facebook ads because they seem like a very cost-effective way to reach a large audience. The problem is that they can be difficult to create and you’ll need an experienced marketer to make them successful.
Here are five successful Facebook ads that you may want to take note of:
The Subway at McDonald’s
The Subway at McDonald’s is a great example of a social media ad that is well-organized, detail-oriented, and strategic. It uses three major aspects of successful Facebook advertisements—targeting, content, and social media integration—to reach its target audience.
First, the Subway at McDonald’s advertises to its target audience by ensuring that they are on their radar screen. The CMO keeps in close contact with the masses through engaging posts and shares, which create a sense of familiarity with their brand.
Secondly, the Subway at McDonald’s uses content to create an impactful atmosphere for their ad. The content includes an image of a subway sandwich as well as descriptive text about what it looks like in the company colors: red and yellow, which are McDonald’s colors. Along with this text, there is also an opt-in form for those who want to be contacted about getting more information or having their order customized. Finally, the Subway at McDonald’s integrates into conversations on Facebook by sharing promotional posts on other users’ walls related to their food (i.e., “Subway in your pocket”). These tactics allow them to connect with potential customers on Facebook who may not have otherwise known about them.
Nike’s Facebook advertisements are a good example of how to create a successful ad.
The ads feature close-ups of people looking at the shoes, with their reactions to the shoes playing in the background. The text features imagery and graphics that complement the close-ups and make the text easy to read.
This advertisement is well-worded, straightforward, and avoids irrelevant clutter. It also shows that Nike has learned about what makes for successful Facebook advertising and is able to execute it successfully.
It’s common for an advertisement like this one to be shared by those who have seen it on Facebook and reach a wider audience than if Nike had not done these ads.
If you want your Facebook advertisements to be successful and gain traction, keep these five tips in mind!
American Apparel has done a great job of using Facebook ads to drive traffic and sales. Their ad campaign is detailed and thought-out, with many different ad variations, images, and interesting copy.
As you can see in the image below, they use geotargeting as well as place targeting to reach audiences in specific areas.
The image below is a screenshot of their “Men’s Vintage” ad that targets male Facebook users who are interested in vintage style clothing and men’s fashion:
This highly targeted ad does not cost American Apparel a lot of money, but it does generate leads for their website and helps them grow their reach on Facebook.
‘s “Man Your Man Could Smell Like”
Old Spice’s Ad
With 1.7 million views, Old Spice’s video advertisement, “Man Your Man Could Smell Like,” shows that a well-thought-out Facebook ad pays off.
The video opens with an animated man who is on a date and begins talking about how good he smells, leading to several women commenting that his smell is intoxicating and they can’t stop smelling him.
The man then walks out of the bar, and you see him on the street where he attracts attention from many more women. The ad ends with the male narrator saying, “He smells so good, I might have to marry him.”
This Old Spice ad demonstrates how effective Facebook ads can be when they’re well-crafted and strategic. It also shows that it doesn’t have to be expensive in order to create an effective ad campaign.
Coca-Cola is a marketing brand and one of the most recognizable brands in the world. Their Facebook ad features their mascot, a polar bear dressed as a Coca-Cola bottle. The photo was taken by Erich Lessing, an award-winning photographer. The image was originally posted on Instagram, but it has been shared over 1 million times on Facebook.
Coca-Cola’s social media strategy also includes promotional posts with hashtags like #ShareACoke and #SimplyEverything because they want Coca Cola to be associated with happiness and positivity. They are trying to create a connection between their product and the consumer’s life.
Study the numbers
When creating a Facebook ad, it’s vital that you study the numbers.
This is so you can know how to craft your ad to be successful.
Look at what’s working for your competitors and then find out where your ad falls short.
If you’re trying to get more people on your email list, make sure that your Facebook ad includes a call-to-action button. Your call-to-action button should also include something similar to “free gift.”
If you’re trying to sell products, use images like images of items in person or of the product being used. These are effective because they give potential customers a sense of what they will receive when they buy the product. They can also help you sell the product by showing what it looks like in their hands!
You may have noticed during personal research that many people won’t read an entire post or video before clicking on it. You’ll want to design an image with an enticing headline and a few lines of text that grab their attention, so they’ll be compelled to click on it and read more.
To craft a good Facebook ad, make sure that you’re not only targeting relevant audiences but also considering how long someone will stay on the
What do these ads have in common?
1. They are well-designed
2. They use data to measure their success
3. They’re easy to understand
4. They’re short
5. They’re eye-catching