Text message marketing is a great way to reach more customers through email and social media. It’s a great way to reach your target market, and it’s cost-effective. However, there are a few things you should keep in mind when starting text message marketing for your small business.
First and foremost, make sure your text message campaign is effective. You don’t want to waste your time and money on something that won’t result in any real results. Make sure you use the right wording, make sure your messages are relevant to your audience, and make sure you have a good return policy.
What is text message marketing?
Text message marketing is a growing trend in the small business community. It is a way for companies to reach their target market and communicate with them on a more personal level.
Text messaging has become one of the most popular methods of communication, especially among younger generations. And because text messages are so easy to send, anyone can do it at any time!
Why should I start text message marketing for my small business?
If you’ve been trying to figure out how to reach more customers, text marketing is a good solution. It’s cost-effective and easy for small businesses to implement.
In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.
So, why is digital marketing important? By investing in digital, you will help your business grow.
How can I make my text message campaign effective?
Make sure your text message campaign is effective. You don’t want to waste your time and money on something that won’t result in any real results. So, make sure you use the right wording, make sure your messages are relevant to your audience and make sure you have a good return policy.
For example, if you’re trying to promote an event, use specific words like “tickets” or “event.” If you’re marketing a product, use specific keywords related to the product such as “free shipping,” “sale,” or “one-time offer.” This will help you target people that are interested in what you’re selling.
If you want to reach women who are pregnant with potential customers in their 20s or 30s, then use phrases like “pregnancy news” or “expecting mom.”
Text messages should be limited to just promotional messaging and should not include any information about the company’s business operations. It’s not meant for customer support questions or anything else related to a company’s work life.
What are the different types of text messages you can send?
There are a few different types of text messages you can send.
You can send a one-way message to someone, and they will only receive the message. Sending one-way messages is great for any type of business that wants to inform their audience about an upcoming event or sale.
You can also send targeted one-to-one text messages to people who are in your database. You can think of these as automated newsletters that go out on a regular basis, but without sending them out manually. These are extremely useful in marketing campaigns, because you know exactly who you’re reaching and when they’re reading your messages.
Lastly, you can send targeted one-to-many text messages by creating segments of people who match specific criteria and sending them all the same text message at once. This is great if you want to reach multiple customers with a single campaign or if you want to re-engage with past customers.
How do I make sure my messages are relevant to my audience?
When your text marketing campaign is effective, you want to make sure your messages are relevant. This is the key to making it a successful text marketing campaign.
Your texts should be tailored to the type of customer you’re targeting. For instance, if you are targeting millennials, you can use phrases like “OK Google” or “Hey Siri” when texting them. If you’re targeting older generations, you might use words like “grandma” and “milkman.”
If your target audience likes specific colors or logos, use those colors and logos in your texts. If your target market is more health-conscious, be sure to include that information in your text marketing message.
Make sure the content of your texts match what people have come to expect from you as a business. Remember that people always have the option of switching networks or services if they don’t like what’s going on with yours!
What are the different return policies for text message marketing?
When you’re starting out with text message marketing, you’ll probably be using a freemium model. This allows your customers to try before they buy and only pay if they end up buying.
Some companies have a simple refund policy that says something like, “You can get your money back within 60 days if you don’t like the product.” Other companies offer money-back guarantees if their product doesn’t work for any reason.
Other companies will allow you to keep the first month’s worth of service for free, but charge after that. Still other companies offer a 1-year guarantee and will refund your initial fees if you’re not satisfied in that time period.
How to make your text message campaign effective
If you want your text message campaign to be effective, you need to make sure the wording is right. People don’t want to receive messages they can’t understand when they’re trying to find a new product or service. Make sure you use clear, simple language that people can easily understand.
You also need to make sure it’s relevant to your audience. If you’re marketing a restaurant, make sure your ad mentions the food so people will know what they’re going to get when they order. If you’re marketing a store, make sure the ad features items that are in stock and being offered at the lowest price possible.
Lastly, make sure you have a good return policy and that your messaging is appropriate for all ages. You don’t want to annoy younger children by sending them inappropriate ads through text message marketing!
Posted by: Joe – A Marketing Expert
Make sure your messages are relevant to your audience
You should be careful with your messages. For example, if you are selling something, make sure your text message appeals to the right audience. If you have a product that is specifically aimed at women, don’t send a text message to men.
Another thing to keep in mind is the age of your target market. Make sure your text messages don’t sound too old or too young to appeal to any specific audience.
Another thing you should consider is what time of day it is. Don’t send any texts at the end of the workday if they will be ignored. Your texts may not get read then and people may see them as spam and never reply back to you for more information about your product or service.
Have a good return policy
Make sure that your small business has a good return policy. If consumers don’t feel comfortable with your product and believe they should be able to return it, you will have a hard time attracting new customers.
A good way to attract new customers is by offering a generous return policy. They may be hesitant to buy if they know they might not like it, so make sure they don’t feel that way.
For example, if you offer a 30-day money back guarantee, people will feel more confident in buying from you and won’t worry about the investment they are making.
Understand the different types of text message campaigns
If your business is looking for a low-cost, effective way to reach your customers, text message marketing is a great option. It can leverage email and social media platforms and get the word out about your products or services in an efficient way.
There are two types of texts you could use for your text message marketing campaign: promotional and transactional.
Promotional texts are created with the goal of luring people into making a purchase. They may sound similar to ads, such as “Only 8 left,” but they’re more personal in nature. Promotional texts also often include asking questions, so it’s best to make sure that when you send them out that you have good follow-up messages in mind.
Transactional texts are designed to provide information about the product or service being sold. These messages should be short and concise because they’re not meant to lure people into buying anything; they’re just informing them about what’s available. For example, if you were selling t-shirts on your website, you might want to send someone a transactional text with a variety of sizes and colors available at different prices (and even tell them how much each size costs).