It’s no secret that social media has changed the way we do business. As a small business, you might be feeling the pressure to jump on board and start using these platforms themselves. But where should you begin? What strategies should you use? And how can you do it without spending so much money on ads?
In this post, we will explore some of the best ways to promote your business on social media for free (without ever buying ads).
Why Social Media is Important for Your Business
It’s true: Social media has changed the world. It isn’t just a place to share your brunch and catch up with friends—it’s a powerful resource that can help you grow your business.
In fact, 73 percent of adults have made a purchase based on social media. In order to appeal to this growing audience, it is important for small businesses to start using these platforms themselves.
But how do you use these platforms without spending so much money? We’ll explore some of the best ways to promote your business on social media for free (without ever buying ads).
What to Post on Social Media?
What you post on social media has the power to make or break your brand. It’s important to provide quality content, even if it’s not related to your business. To do this, start by asking yourself these questions:
- What are my company values?
- What is my company getting excited about recently?
- What are my favorite posts from other influencers?
Once you answer these questions, think about what types of images or videos would best represent those qualities. You can also post content that aligns with current events so your followers stay aware of the latest news.
How to Create Content for Your Business
What does your company do? What are its accomplishments and goals? With this information, you’ll be able to create content that is relevant to your business. You can also take other information, like company culture and employee stories, and turn it into a post for social media.
For example, let’s say you own a small restaurant and want to promote your breakfast menu. Using the aforementioned information, you could create a post promoting the new omelet of the day. This will be relevant to your business because it’s directly related to what it specializes in. It will also help promote company culture because you’re highlighting an employee story- think about how proud they’ll feel!
Another way to create content for your business is by sharing posts from other sources. Twitter has a great “share” button on every tweet that makes it easy for users to share posts with their followers. This feature makes it easy for small businesses to share content from other reputable sources without having to come up with their own posts all the time!
Strategy for Twitter
The first thing you should do is set up your Twitter account. Follow other brands in your industry, as well as some celebrities that are relevant to your industry. When you send out tweets, make sure you’re including hashtags relevant to your business and location too.
You can also create a list on Twitter called “Suggested Accounts.” You can select specific brands or accounts to include on the list, which will allow you to track updates from those accounts more easily.
Be sure to tweet content that is interesting and relevant to your followers so they’ll want to come back for more.
Strategy for Facebook
Facebook is the 800-pound gorilla in the room when it comes to social media. With more than 1 million active users, Facebook is a place where your business can connect with new customers and potential leads.
But, how do you use Facebook effectively?
One of the best ways to promote your social media for free is by joining groups. Join at least two groups per niche so that you can share your posts in different places. When you have posted in different places, they are more likely to be seen by unique people.
If you don’t want to join groups yourself, consider asking someone else to do it for you. You can pay them very little or even nothing at all—some people might be willing to help just because they enjoy being part of a group.
Another strategy for Facebook is running contests on Memorial Day, Independence Day, Veterans Day Memorial Day, Labor Day, and Veteran’s Day. These holidays traditionally correspond with long weekends and give you an opportunity to impress prospective customers and build brand awareness without spending any money on ads!
Strategy for Instagram
Instagram is a great social media platform to use for promoting your business because it’s visual-based. A picture is worth a thousand words, right?
Aside from the obvious reason for posting photos on Instagram, you can make your account more engaging for potential customers by using hashtags. Hashtags are keywords that show up when you post a photo online.
They help other people find posts that have similar content and often lead them to interact with your posts.
Here are some hashtags that might be relevant to your business: #SmallBiz #WomenInBusiness #GrowthHacking #Marketing
If you’re not sure which hashtags will work for you, try searching for ones related to your industry or product and see what comes up. You’ll soon have a few new hashtags to use!
Strategy for Google+ and YouTube
One of the best ways to promote your business on social media for free is through your Google+ and YouTube channels.
Creating content on these platforms is easy, and it’s a great way to share your message with an online audience. You can create posts about how you do business, answer questions from potential customers, review new products, or even just upload videos of what you do day-to-day.
For example, if you’re in the wedding industry, you could post photos of recent weddings that you’ve had the privilege of working on or introduce new services that are available to brides and grooms. You could also create video tutorials on how to plan a successful wedding day timeline or tips for choosing the perfect venue.
There are many more ways to use Google+ and YouTube as part of your social media marketing strategy—it all depends on what your company specializes in. Once you start sharing content regularly, people will begin following you!
Your followers will be notified every time you make a post (thereby increasing your organic reach) which means they will see more of your company’s message over time.
Best Practices for Promoting your Business on Social Media
There are a number of excellent ways to promote your business through social media, and many of them don’t cost a thing. In this post, we’ll take a look at some of the best practices that you can use to grow your business on social media.
One way to promote your business for free is by making sure you’re using platforms that are popular among your target audience. If you’re looking for a younger audience, then Snapchat may be the perfect fit for you. If instead, you have an older target market, Facebook might be a better option.
Another way to build buzz about your business without ever having to pay for ads is by doing things like giving away samples or offering discounts in order to incentivize users to follow your page or buy from you. You can also offer coupons or exclusive deals just for followers who “like” or comment on posts.
Social media gives small businesses the ability to show their personality and connect with their customers in a way they couldn’t before—and it doesn’t have to cost anything!
The Benefits of Social Media for Business
It’s no secret that social media has changed the way we do business. Most small businesses might feel pressured to join the bandwagon and start using these platforms themselves. But where should you begin? And how can you use these tools without spending so much money on ads?
In this post, we will explore some of the best ways to promote your business on social media for free (without ever buying ads).
Top 5 ways to promote your business on social media for free
When it comes to social media, there are plenty of ways to get your business noticed. You can share important events with your followers, post content that’s relevant to your industry, interact with current customers—the list goes on!
If you’re looking for a way to promote your business without spending money on ads, here are five of the best ways you can do so without breaking the bank:
1) Make an “about” page
This is a quick and easy way to show people what your business does and who it’s for. It’ll help them decide whether or not they want to follow you.
2) Share photos of happy customers
A picture really is worth a thousand words! Posting photos of satisfied customers will get other potential clients excited about what they could experience if they choose to do business with you.
3) Share smaller-scale promotions on Twitter
You can use Twitter to post deals or specials that are only available for a limited time in order to draw in new prospects.