Linkedin advertising guide: With over 600 million users, Linkedin is the most popular social media platform for professionals. It’s also the most effective way to promote your company professionally and grow your customer base. LinkedIn is a great place to advertise if you’re looking for new customers and want to increase your visibility.
But with so many different options in LinkedIn advertising, it can be hard to know where to start. Let this beginner’s guide help you get started!
This guide will walk you through the steps of creating an account on LinkedIn and setting up your first campaign. Then we’ll discuss how you can track your campaign like a pro and finally go into detail about why advertising on Linkedin is such a powerful tool for business owners.
By the end, you’ll have all the resources you need to get your company’s name out there on LinkedIn!
How to Register on LinkedIn
The first step to advertising on LinkedIn is registering for a free account. You can do this by going to www.linkedin.com and clicking the “Sign Up” button in the top right corner of the screen.
Once you’ve filled out your information, click “Create Account.” LinkedIn will now walk you through creating your personal profile, adding company information, and finding connections.
When setting up your profile, make sure to include all relevant contact information—especially your phone number. This allows people to contact you easily and also means they’ll be able to reach out if they’re interested in one of your products or services (and vice versa).
Once you’ve completed these steps, it’s time to start building your network! As we mentioned earlier, LinkedIn is a social media network for professional use; as such, it’s important that you connect with other professionals who share similar interests and goals as yours.
You can find connections by looking at people’s profiles or by searching for them at www.linkedin.com/searchq=&ss=1&s=1&mr=0%20AND%20%3D%20USERNAME&fkp=GENDER:MALE&fk
Surfing the homepage
LinkedIn’s homepage is the perfect place to start for anyone new to the site. It has job postings, updates from companies, and more. If you’re looking for a new position or want to find out what your company can do for you, this is the place to go first!
Login with your email address and password under ‘Join LinkedIn.’
You’ll see some information about LinkedIn along with its benefits listed on the left-hand side of the page. Scroll down on this page to view LinkedIn’s latest articles or newest jobs posted. You can also scroll through some suggested articles in one of three categories: business, tech, and lifestyle.
Creating your first campaign
LinkedIn offers a variety of ways to advertise, but it can be hard to know where to start. Let’s walk through the steps of how to set up your first campaign
Step 1: Create your account
First, create an account on LinkedIn. A free account will give you full access to LinkedIn’s features.
Step 2: Add your company
Next, add your company on LinkedIn by selecting “Add Company” under the profile tab on the upper right hand side of the screen.
Step 3: Choose a campaign type
Now it’s time to choose a campaign type. LinkedIn offers six different types of campaigns with different lengths and prices. For this guide, we’ll focus on the most popular choice for small business owners—the Sponsored Content for engagement campaign.
You can find this option by clicking “Sponsored Content” at the top of the page in the left-hand column under “Advertising.”
**Please note that these instructions are only for setting up the Sponsored Content for engagement type of campaign**
You have two options when creating a new sponsored content ad – either pay per click (PPC) or cost per thousand impressions (CPM). In this example, we’ll focus on PPC
Creating a banner
Once you’re logged into LinkedIn, it’s time to create your first banner. There are two options for how to create a banner:
- The first option is to create a campaign and then upload a banner.
- Or, the second option allows you to upload a banner directly from your desktop.
If you decide to go with the first option, click “Create Campaign” and enter the information about your campaign. This includes your name, headline, and company logo. You can set specific dates for when you want the campaign to run as well as what hours it will be active during those days.
Next, choose “Upload Banner.” Once you’re on this page, click “Choose File” and select the file that contains your banner. You can also choose if you would like it in landscape or portrait orientation – just click on one of the images below each box that says “Landscape” or “Portrait.”
Finally, click “Next.”
You’ll be prompted to enter some text describing what your company does with a link back to your website in order to give potential leads more information about your business. When you’re done filling out this text box, click “Create Campaign.”
Boosting your promotion with paid advertising
Your marketing strategy may include a variety of different marketing tactics. Paid advertising, like LinkedIn ads, is an important part of a successful online marketing campaign.
Paid advertising can help you generate more leads and find your target audience with ease. And the best part about paid advertising on LinkedIn? We’ll show you how to promote your company without breaking the bank!
In this post, we’ll cover the basics of LinkedIn ads and provide information about why it’s worth investing in them for business growth. You’ll also learn about what makes paid advertising on Linkedin so valuable for your business and how it can be leveraged as a tool to promote your company. With so many benefits to having an account, you should definitely give it a try right away!
In order to advertise on LinkedIn, you’ll need a business account. The first step is to create a company profile and fill it with your company’s information. From there, you can create a job posting or a sponsored content post to advertise your company.
Every LinkedIn user has a company profile, which is basically their personal page for their business. Your company’s profile will include the following:
✓ Company name
✓ Company size
✓ Website URL
✓ Contact email address
- Job postings: If you’re looking for new employees, then you can use LinkedIn as an effective recruitment tool and place ads on popular job sites like Monster and CareerBuilder.
- Sponsored Content: If want to promote your products and services through written posts, then sponsored content is the best option for you. This type of placement allows you to make money by paying LinkedIn to promote your post on other people’s timelines based on their interests. You could also pay for these types of ads if someone clicks the link in the post and it brings them back to your website! One of the most powerful tools about this feature is that it gives brands the ability to
LinkedIn offers a variety of advertising opportunities, each with a unique set of features and benefits.
LinkedIn’s three main advertising options are: Sponsored content, sponsored InMail or Jobs, and LinkedIn ads.
Sponsored Content is a feature that lets you share your post on LinkedIn with all your followers. With this option, you can target your post to specific groups so it reaches the most relevant audience.
Sponsored InMail or Jobs allows you to send an InMail message to all of your connections at once. This is a great way to quickly get the word out about new products or services, as you’re able to reach your entire network in one click.
LinkedIn Ads are tailored advertisements that appear throughout LinkedIn’s site and mobile app on a variety of topics, including jobs and recommendations.
You can choose from several different advertisement types for this service, letting you create an advertisement that suits your needs—whether you want to target people by industry or job title, broaden awareness for your company by targeting people who live near your location, or reach current employees who work for competitors!
E-mail advertising is another way to connect with potential customers online. You can use LinkedIn’s platform to create an e-mail campaign, which will allow you to target your audience with e-mails about your products or services.
Here’s how it works: once you’ve set up your campaign, you’ll enter the details for the campaign in LinkedIn. You can then choose if you want to limit your audience or not. If you want to be more inclusive, choose “open your email message to all.” However, if you want fewer people seeing your e-mail, select “limit my email message”.
We recommend limiting the number of people who receive your e-mail if this is your first time doing an e-mail campaign on LinkedIn. If things go well, you can open up the messaging next time!
Once you have chosen this setting, it’s time to start crafting that message! Here are some tips for writing a compelling marketing message:
LinkedIn Ads Dashboard
Once you’ve created a LinkedIn account and set up a campaign, your dashboard will show your demographic information. You’ll be able to see how many people have viewed your advert so far, as well as how many accounts have been targeted.
In the dashboard, there are three main categories:
- Ideas, and
Within each category, there are tabs that you can access by clicking on them at the top of the page. The Campaign tab will show all of your current campaigns and give you a breakdown of their performance statistics.
The Ideas tab will list all the ideas that you’re currently considering for future LinkedIn ads, as well as a detailed summary of their performance statistics. Lastly, the Reports tab will allow you to track various aspects of your campaign including impressions and clicks.
Tracking Your Campaigns
The first thing you’ll need to do on LinkedIn is set up an account. After that, you can start setting up your campaign.
LinkedIn advertising campaigns are very similar to Google AdWords campaigns. You’ll be able to choose the type of advertising you want to run; for example, text ads or “Sponsored Updates” (which are like Facebook posts).
You can also specify the audience for your campaign and how much you want to spend on it. The more specific you get with these details, the more successful your campaign will be.
When you’re creating a campaign, don’t forget to track it! You’ll need this information in case anything goes wrong or if you want to know how effective your campaign has been. Fortunately, LinkedIn makes it easy with their analytics tools that allow for easy tracking of all of your data.
If you have any questions about how the process works, head over to their Help Center for detailed tutorials and guides on getting started!