LinkedIn campaign manager is a new tool that can be used to promote your company. It’s ideal for engaging with customers, attracting potential customers, and generating leads.
LinkedIn has seen an increase in the number of companies using its tools to connect with customers and generate leads. Campaign Manager is one of the most powerful tools currently available on LinkedIn.
See: How to advertise on LinkedIn
This comprehensive guide will take you through everything you need to know about LinkedIn Campaign Manager, from how to create a campaign to measure the success of your campaign.
Introduction
LinkedIn is a social media platform that professionals use to connect and network with each other. It was launched at the start of 2003 and now has over 500 million users.
LinkedIn Campaign Manager is a LinkedIn feature that lets you create and run targeted campaigns to advertise your company, products, or services. You can choose your demographic: geographic location, gender, age group, and more. The campaign manager uses these preferences to show your ad to the right people.
Campaign Manager allows you to focus on one goal: generating leads. It also makes it easier for you to track which ads are generating clicks or lead conversions.
A campaign manager is a powerful tool that can be used for lead generation as well as general advertising purposes such as brand awareness and customer engagement. This guide will walk you through everything you need to know about creating LinkedIn Campaign Manager campaigns—from how to set them up all the way to measure their success!
What Is LinkedIn Campaign Manager?
LinkedIn Campaign Manager is a new tool that can be used to promote your company. It’s ideal for engaging with customers, attracting potential customers, and generating leads.
Campaign Manager allows you to create and run targeted campaigns that will help you generate leads and build new relationships with your target audience.
How To Create A Campaign
LinkedIn Campaign Manager is a free tool that allows you to create and execute your LinkedIn marketing campaigns. When you create your campaign, you’ll be asked to input the following information:
- Your objective for this campaign
- The company you’re representing
- What industry you work in
- The size of your company
- Who your target audience is
The first step in creating a campaign is selecting an objective from the drop down menu. There are a few different objectives to choose from, but they all have one thing in common—engaging with people on LinkedIn.
For example, if your objective is to grow awareness of your brand or help potential customers become leads, then it could be helpful to promote content that’s related to those things.
The same goes for attracting new employees or recruiting candidates. These are all popular objectives for LinkedIn campaigns. In order to find out which will work best for you, select one from the drop down menu and read more about what it entails before making a final decision.
Setting up your campaign
LinkedIn Campaign Manager is a powerful tool that can be used to market your business and generate leads. The first step of using the program is setting up your campaign.
1. Navigate to LinkedIn’s homepage and click on the Campaign Manager button at the top right-hand side of the page.
2. Once on the Campaign Manager page, click “Create new campaign”.
3. Fill in your campaign information: campaign name, company name, URL, and an image for your ad. When you’re done, click Continue to create a new campaign. Now it’s time to set up your ads!
Building your creative assets
One of the first steps to creating a campaign is defining your creative assets. What do you want to say about your brand?
Your creative assets should be based on your business’s goals and objectives. They can include text, logos, images, or any other visual content that tells the story of your brand.
With these assets in place, you can create a campaign outline and start designing!
Setting up targeting
LinkedIn Campaign Manager is a tool that combines three different methods of advertising on LinkedIn: Sponsored updates, Sponsored InMail, and LinkedIn ads. These tools are used to target specific audiences to promote your company or product.
The first step in setting up a campaign is defining the targeting. This stage allows you to choose what type of audience you want to target, such as people who work at a certain company or live in a certain area. LinkedIn provides this information from their extensive user data so you can be sure that your messaging will reach the right people.
In addition to choosing what type of audience you want to target, it’s also important to decide how wide your targeting will be spread. For example, if you wanted your ad to appear solely for people in Ohio, you could select “Ohio,” and not worry about sending your ad outside of Ohio.
Generating an audience
An audience is the people who will see your campaign. In order to generate an audience, you’ll need to figure out your goals for your campaign and target a specific demographic.
There are many different ways you can go about generating an audience. If you’re looking to grow your customer base, you may want to target customers with a similar profile as the ones who already buy from you.
You could also reach customers who have expressed interest in a product or service related to yours. By targeting these people, you could give them a taste of what it’s like to be a customer and build their interest in your business.
Measuring Success of Your Campaign.
Many companies are trying to figure out how to measure the success of their LinkedIn Campaign Manager. You may be wondering, “What is the best way to measure the success of my campaign?”
LinkedIn offers a variety of metrics you can use to determine your campaign’s effectiveness. These include clicks, impressions, engagement rate, and other factors. To learn more about what these metrics mean and how they affect your company’s success on LinkedIn, be sure to read on!
What Makes a Successful Campaign?
In order to measure the success of your LinkedIn campaign, you’ll need to think about a few factors. For example, how many leads did it generate? How many qualified leads did you generate? What is the cost per lead?
If you have a campaign that generated 99 leads and all of them were qualified, then that would be a successful campaign. The cost per lead would be $10. In other words, for every dollar spent on the ad, you generated one qualified lead.
What makes a successful LinkedIn marketing campaign? Well, it depends on your goals and target audience. If your goal is to generate revenue from new customers or brand awareness, then you want to make sure your ads are reaching people who will benefit from what you offer.
For example, if your target audience is students looking for internships in consulting firms in New York City, then these ads will likely appeal to them.
However, if your target audience is single mothers between 26-36 who live near Minneapolis and work full-time while going to school part-time at night, then these ads will likely not do well because they don’t align with this demographic’s interests or needs.
LinkedIn Campaign Manager does an excellent job of targeting specific demographics
Other Tools Available on LinkedIn
LinkedIn Campaign Manager is not the only tool available on LinkedIn. Although it is the newest tool, it’s not the only one that can be used to promote your company.
You can also use an ad that will show up in someone’s feed or inbox, send them a direct message, create a job post, or create an offer for them to claim.