Facebook is a great platform for advertising, but it can be difficult to know where to start. In this blog post, we’re going to go over some of the most notable Facebook ads manager tips that will help you achieve success.
Covering topics such as the types of ads you can run on Facebook, how to set up your ad account, and what metrics to look at when tracking your ad campaigns, you’ll be on your way towards making a successful Facebook ad campaign in no time.
Facebook Ads Manager Tips
When you first start out on Facebook, it can be a little daunting to know where to begin. Luckily, we’re here to help! Here are some of the most notable Facebook ads manager tips that will help you achieve success:
1) The first thing you’ll want to do is set up your account and create your business page. This will allow you to follow your company’s metrics and see how well your ads campaign is doing.
2) When creating ads on Facebook, there are two types: lead ads and sales ads. Lead ads drive traffic and sales ads drive direct sales. You’ll want to advertise accordingly so you can optimize your budget accordingly.
3) There are three metrics that matter the most when tracking the success of an ad campaign: reach, conversions, and cost per conversion. Reach refers to how many people saw the ad at least one time; conversions refer to how many people clicked through from seeing the ad; and cost per conversion refers to how much it costs for every person who converts into a customer after clicking on an ad.
Setting Up Your Account
Setting up your campaign is essential before you can start running ads. Creating the account starts with choosing the location, language, and currency for your campaigns. The next step is to set up your contact information for Facebook along with the profile picture that will be associated with this account.
Make sure to choose an appropriate message to accompany your ad’s image – this will help people navigate through your business if they are interested in what you have to offer.
After setting up your account information, you’ll need to set up payment information. You can choose whether or not you want Facebook to charge you each time someone clicks on one of your ads (or pay-per-click). Finally, make sure all of the details about your business are accurate, including hours of operation and website address, then finish by adding the business name at the end of the page.
Types of Facebook Ads
There are two types of Facebook ads: marketing and lead generation. Marketing ads are simply designed to generate awareness and bring in new customers, while lead generation ads are intended to get potential customers in the door and convert them into leads.
Marketing ads can be used for a variety of things such as brand awareness, collecting emails, generating Likes, sharing content, or anything else you’re trying to accomplish. Lead generation ads, on the other hand, focus on getting people into your business or onto an offer page.
Facebook has made it possible for you to choose your audience with both types of ads. For example, if you want to target females between 25-35 years old who make $75-100k per year and live in Chicago, you could set up a digital marketing campaign like this using Facebook’s targeting tools.
If you wanted to create a lead generation campaign instead, Facebook also gives the option to target by demographics such as people who have purchased your product before or people who have visited your website before but didn’t purchase anything. This sets you up for success because only the people most likely to convert will see your ad!
Running a Campaign on Facebook
Running a campaign on Facebook is simple. You’ll need to create an account, set up your ad, and then launch it. It will take just a few minutes for you to get started.
Creating an Account
Creating an account takes just a few minutes. You’ll only need to provide information about yourself and your company, then agree to the terms of service agreement. From there, you can connect your existing Facebook page with your ad account if you currently have one or create one from scratch.
Setting Up Your Ad
After creating an account, the next step is setting up your ad. This is also an easy process that takes just a few minutes. You’ll be able to personalize your ads with different images or videos that are relevant to your business or product lines, as well as write the copy that accompanies them.
Setting up your ad is easy with Facebook Ads Manager’s help! The best part? This process only takes about 5-10 minutes! To start setting up your ads, click on “Create Campaign” in the left-hand menu bar – there are three options for creating campaigns: “Campaign Manager” (for running ads for multiple products), “Power Editor” (for more experienced users), and “Ads Manager” (which is the easiest option).
If you don’t have any experience using Facebook Ads Manager before, we recommend using this option because it provides helpful tips
Metrics to Watch For
One of the most important things to keep an eye on while running Facebook ads is your metrics. There are a few different types of metrics you should be paying attention to, and we’ll cover them one by one.
- Cost Per Click: This metric tells you how much it costs for someone to click on your Facebook ad. You want this number to be as low as possible. If you find that cost per click is higher than what you are willing to pay, then think about changing the images or text in your ads.
- Cost Per Thousand Impressions: This metric tells you how much money it would cost if 1,000 people see your ad. It’s normal for this number to fluctuate depending on where your audience is located and how well they match the type of people that would be interested in your business. If this number gets too high, try using another target audience or another country for targeting purposes.
- Conversion Rate: This metric tells you how many clicks resulted in a sale or lead over a certain period of time. One thing to keep in mind with conversion rates is that these are often higher when running ads during off peak hours because there are fewer distractions when people are browsing the internet during work hours. Leading up to holidays when more people tend to shop online can also have a positive impact on conversion rates due to increased sales volume overall for products being advertised on Facebook.
Tracking Your Ads
One of the most important Facebook ads manager tips is to track your ads. In order to get the most out of your ad campaigns, you need to know which ads are performing best and which ones need a little more work. There are a number of metrics that will help you determine this.
Clicks: A click is a measure of how many people have clicked on one of your ads. It’s a good metric to use when determining which ad copy is working best for you.
Cost per Click (CPC): CPC tells you what your ad costs each time someone clicks on it. This can be determined based on the different bidding strategies you use in relation to the content and placement of your ad.
Conversion Rate: This is measured by how many people who have seen your ad have eventually converted into sales, followers, etc. It’s important to note that while conversion rates may be high, they might not be profitable depending on the cost-per-click.
Engagement Rate: Engagement rate refers to how many people who have seen or interacted with your ads have done so because they wanted to see more information about what you’re advertising through that specific post or link. You can work with this metric in conjunction with others like impressions, clicks, and people reached in order to monitor engagement rates over different periods of time.
Impressions: Impressions refer to how many times an ad has appeared before someone sees it (or interacts with it).
How to Create a Successful Facebook Ad Campaign
The first step to creating a successful Facebook ad campaign is setting up your account. When you set up your account, you’ll have the opportunity to fill in information about your company’s location, website, and different services offered. You also will be able to input the age range of the people who are most likely to be interested in your company or service.
After you set up your ad account, you’ll want to select the type of ad that best suits your business. Your options include Facebook video ads, carousel ads, link ads, sponsored stories ads, lead generation ads, FBX ads, and canvas ads. Video advertisements are an excellent option for businesses with videos they want to share with their fans.
Carousel ads provide a slideshow-style design where users can swipe through images or videos on their screen. Link ads allow viewers to click on a text-based link and go directly to your website or landing page.
Sponsored story ads highlight new followers for those brands who receive more new followers than those they lose during a one-month period of time.
Lead generation ads encourage people to sign up for a newsletter or download an eBook related to that company’s product or service. Finally, FBX and canvas advertisements use cost-per-click bidding and work on mobile devices as well as computers.
What types of Facebook ads are there?
Facebook offers three different types of ads:
- Promoted posts: a company’s posts that they want to promote to a larger audience.
- Sponsored stories: a company’s status update that they want to promote to a larger audience.
- Page post ads: the ability for companies to pay for an ad on their own page as opposed to paying for promotion outside of the page.
What should I do before setting up my ad account?
Before setting up your ad account, you should have an idea about your budget, what you want your business goals to be from this campaign, and what types of people you want to reach with your ads. The more information you have going into this process, the easier it will be for you in the long run.
You also need to know what type of ad campaign you’re going to run before starting your first one – whether it be a sponsored story or a page post ad campaign. If it’s a sponsored story campaign, make sure your page is set up correctly with at least 200 likes before beginning (this is required by Facebook).
If not, you’ll need to wait until you’ve reached this threshold before starting your campaign; otherwise, the cost per click will be high due to less people seeing them.
What metrics should I look at when tracking my Facebook ad campaigns? When tracking any social media marketing efforts – especially Facebook advertising – metrics like percentage increase in likes or followers are important numbers
What Metrics to Look at When Tracking a Campaign
One of the most important metrics in digital marketing is the cost per lead or cost per customer. When you’re running a Facebook ad campaign, it’s important to know how much you’re spending and whether or not it will be worth your money. This metric gives you the total amount of marketing spend for each customer you acquired from the ad campaign.
You’ll also want to look at how many conversions your ads are generating: this will give you an idea of how well your ads are doing and what content they’re attracting.
And finally, keep track of your click-through rates: this will tell you how engaging your ads are and whether or not people even think they’re worth clicking on. All three of these metrics will give you insight into what content should be used in order to make successful Facebook ads.
Some Basic Tips for a Successful Ad Campaign
The key to a successful Facebook ad campaign is understanding your goals. For example, if you’re trying to increase the number of likes for your page then you would want to use Facebook ads manager tips that are focused on getting impressions.
The goal of this type of ad is simply to get people to see your ad and not necessarily have them follow through with an action. However, if you want to generate leads, then it’s important that you use Facebook ads manager tips that are focused on generating conversions. That means you’ll be paying more per click because the goal is for people to take some sort of action after they’ve seen your ad.
Another important tip when it comes to running a successful Facebook ad campaign is being organized in what aspects of your business you’re advertising for. You can choose which groups of targeting criteria will work best for your particular business goals.
For example, if you’re trying to promote a sale, then it might make sense to target customers who are within 10 miles from your store location or are between 25-55 years old who have expressed interest in fashion brands similar to yours in the past six months.
If one of those criteria doesn’t apply, then exclude it from your targeting options so as not to waste valuable advertising dollars on people who wouldn’t be interested in what you’re offering anyways.
Finally, make sure that all tracking metrics are set up correctly so that you can see where your ads are performing well and where they need improvement. All three metrics –