Ranking high in organic search results is important for any business. It’s one of the many ways to get traffic and leads to your site. So, how do you rank higher? There are a number of factors that go into ranking well in Google search such as keywords, links, engagement, and social engagement, but having a strategy is key.
In this post we’ll be going over some of the most important SEO fundamentals and how to improve your site’s ranking with organic search. You’ll learn about:
– On-page SEO
– Off-page SEO
– Content marketing
– Social media marketing
– Optimizing videos for Google
And more!
Factors that affect ranking in organic search
There are a ton of factors that can affect your site’s ranking. In this post, we’ll be going over some of the most important ones that you need to know.
Also Read: SEO VS SEM
On-page SEO: One of the things that Google has been working on is their algorithm. The goal of any algorithm is to make sure a user finds what they want as quickly as possible. And this means looking at content and its relevance to a search. It also means considering how well keywords are optimized for a web page which will help the page rank higher in search results.
Off-page SEO: Off-page SEO refers to factors outside of your site that can affect your ranking in organic search results. Links from other sites to your site are an example of off-page SEO. If another site links to your site, it’s considered an endorsement and Google likes this because it shows you’re getting good content out there and people are interested in what you have to offer. You’ll need links from reputable sources for this strategy to work well, however, so it’s important for any off-time marketing efforts you do not spam websites without their permission!
Content marketing: Content marketing is one of the best ways to rank well in organic search results because it allows for customers or prospects to find you through natural listings on Google or other search engines like Bing or Yahoo!. When people visit your website through these natural rankings, they’re likely more engaged with what you’ve got
On-page SEO
On-page SEO refers to the content and code on your site. There are a few important factors for this, such as keyword research, page optimization, and internal linking.
Keyword research is one of the most important factors in ranking your site higher with organic search. The more relevant keywords you have on your site the better chance you have of ranking higher in search results.
Page optimization is also important because it’s what Google uses to rank your site. The more optimized your content is, the better ranking you’ll get. Your meta description should be around 160 characters long and include relevant keywords and phrases that match what people would search for to find your website. It should also be unique and compelling to draw the reader in and make them want to click through to your site.
Internal linking is also an important factor because it boosts the relevancy of other pages on your site. For example, if you have a blog post about cooking healthy meals then you should link back to that post from other pages on your website that contain recipes or tips for healthy living for instance, like a recipe page or health care page.
This will help boost those pages’ rankings as well as improve user experience by connecting related pages together instead of leaving them scattered across different categories and topics on the site which can make it confusing for visitors who don’t know where everything is located without having to scroll through every single page.
Optimizing title tags
Do you know that Google uses your title tags in the search results? Not only does it use them, but it’ll also use them for rankings. Make sure they’re optimized correctly and contain keywords related to what people are searching for.
You want to make sure the title tags of your pages on your website are clearly telling people what your content is about. This will help people find your site on Google and get on the page they wanted faster.
- Include relevant keywords in your title tag
- Use short, specific, and descriptive words to help with clarity
- Make sure the subject of your page is clear
For example, if you have a blog post about kittens, make sure the title tag states “Kittens” or something similar.
Optimizing meta descriptions
Another good way to rank higher in Google search is to optimize your meta descriptions. These short snippets of text show up when a user searches for your site in Google and show up as well when someone shares your site on social media.
The meta description doesn’t have to be long, but it has to provide enough information so that users click through to your site. For example, this meta description for this post: “Importance of Digital Marketing: 6 Reasons Why Digital Marketing Is Important” provides enough information so that someone might want to click through.
Keyword research and backlinks
Search engines use keywords to understand the content of a webpage. So whenever you’re writing a webpage or blog post, try to include as many relevant keywords as possible. You want your content to be as searchable as possible so that prospective customers can find it.
It’s also important to link out to other pages on your website from within your content so that search engines understand the context of the page you’re ranking for and know what other pages on your site are relevant.
One way for people and search engines to find your website is through backlinks. Links give credibility and authority, which is why Google gives them such weight in their algorithm.
Think of backlinks like word-of-mouth marketing; if two trusted sources mention your site, it will help validate your business and build your online reputation.
Off-page SEO
Off-page SEO is important to rank in search results. This is because if the keywords in your content are not strong, it can be difficult to rank well in Google. When you write content for your site, include keywords that are already ranking high in organic search results.
This will help your site rank higher when people are searching for those keywords or phrases. If you’re creating videos, make sure they include the keywords that are already ranking well and it’s even more of a reason why videos may do better than written content.
A few more off-page SEO strategies to consider:
- Get links from other sites that have a high domain authority or page authority (like Forbes)
- Get backlinks from sites with similar topics as yours
- Guest post on sites with a high domain authority and send them a link back to your website
Links and social media posts
Links are the backbone of SEO. Social media activity is easy to come by, but links are still the most powerful way to boost your search engine ranking.
If you have a large social following, you should be posting content on your social accounts at least once a day. However, if you don’t have that many followers, then it may be better to spend time finding high-value sites that are relevant to your niche. You can then reach out to those sites and ask for a link exchange.
This will help you get more high-quality backlinks without having to rely on social media popularity.
Another way to get links is by creating them yourself. Create blog posts with unique content and include backlinks in the article body linking back to your site. Sharing these posts on social media or submitting them on sites like Reddit can also help with building backlinks.
To successfully rank well on Google search, you need an active strategy for gaining new links and engaging with others through social media activity.
Content marketing for Google SEO
Content marketing is important for two reasons.
First, content marketing helps you establish an authoritative online presence. It’s an often overlooked component of digital marketing that can really help your business grow.
Second, content marketing has the ability to rank your site higher in Google search results. To do this, it’s important to optimize your content by using keywords and links within the content itself.
This will improve your site’s ranking in organic search results on Google. It’s also important to optimize your videos for Google so they show up in YouTube searches with tags and descriptions that are optimized for certain keywords.
How to create quality content for your site
When it comes down to ranking well in search results, the quality of your content is key. You want to create content that is:
- Well researched and written
- Unique and not duplicated
- High quality and up to date
- Interesting
- Valuable
The more effort you put into creating high quality content for your site, the better your site will rank in Google’s search results. Not only will you rank higher in search results, but people will also be more likely to visit your website as they may believe the content on your site is valuable.
Create a content calendar
Content marketing is one of the best ways to rank higher in Google search. It’s also a great way to generate leads and get your products in front of your ideal customer.
One of the best ways to ensure you have a solid content calendar is by creating a content ideation sheet. This sheet should have some questions for brainstorming, such as:
- What are the company’s goals?
- Who is the target audience?
- What type of content will work well with their audience?
- How often should we publish new content?
- What type of content will we produce (e.g., blog posts, videos, etc.)?
You can also use this sheet to gather feedback from others within your organization on what they think would be appropriate and helpful for your target audience. This will not only make it easier for you, but it will also make it more likely that you’ll produce the most engaging content possible.
Facebook Advertising Strategies to Increase Traffic on Your Site or Brand Page
Facebook is one of the largest social media platforms in the world. It’s an excellent network for advertising, but it can be overwhelming if you don’t know where to start. Luckily, there are many strategies that you can use to increase traffic on your site or brand page.
One strategy that stands out is the use of video ads on Facebook. People respond well to videos so they will naturally click through and engage with your ad when they see something visually appealing.
The more engagement you get, the more likely it is for your page to show up in Facebook’s newsfeed and organically reach new followers. Plus, video ads get a 17 percent higher conversion rate than photo ads, meaning you’ll get better results while spending less money on clicks that don’t convert into sales.
In order to make sure your video ad is successful, make sure you post it at a time when people are more likely to be browsing their feed. A good time to post a video would be during lunchtime or after work – hours where people might be scrolling through their feed and looking for interesting content.
You’ll also want to make sure that your video ad is engaging and eye-catching because this will help draw viewers in and increase views!
Social Media Marketing
Social media marketing is a great way to promote your business organically. One of the easiest ways to do this is by using Facebook ads. With Facebook ads you can target specific people with your ads, which saves money and time because you only have to aim your ad at people who are most likely to convert.
You can also boost posts for extra visibility or pay per click on Twitter or Instagram if you don’t want to spend time finding the best target audience. With social media marketing, you can reach your ideal customer without them ever knowing they were targeted!
Video Marketing
Video marketing is one of the most important parts of digital marketing. Statistics show that video content is watched over 100 billion hours per month. And with YouTube’s new comment system, you can respond to users in real time.
Now, let’s dive into how you can optimize your videos for Google.
Links from External Sources
One of the most important factors in Google’s search algorithm is links from external sources. The more links you have, the higher your site will rank in organic search results.
However, not all links are created equal. You want to make sure that you’re getting links from reputable sites with high authority. It’s also important to make sure that the site linking to your site has a similar keyword theme.
Links from Internal Sources
Links from internal sources are essential for ranking well in Google.
Organic results are determined by a variety of factors, but links from other websites to yours play a significant role. In fact, links from other sites can account for up to 15% of your rank in Google’s search engine. Links from other websites have the potential to provide another source of traffic and increase your site’s credibility.
To rank higher with organic search, you need to ensure that all pages on your website have a link to a page within your site, as well as links from other sites linking back to your pages. This is what we call “link equity,” or the power of individual links multiplied by how many times they appear on your site.
Content Marketing as a Key SEO Fundamental
Content marketing as a key SEO fundamental is one of the most important aspects of SEO. The more relevant content you provide, the better your site will rank in search results.
There are many benefits to content marketing, including:
- building trust
- establishing yourself as an authority in your industry
- driving conversions
- increasing sales
In order to provide great content, it can’t be something you’re writing for the first time. It needs to be based on what you know and what your target audience is interested in. You’ll need to answer questions that your target audience is asking.
For example, if they’re searching for “best restaurants near me,” then this would be a good topic for you to cover in your content marketing strategy. This way, when people search for “best restaurants near me” on Google, they’ll find your site and want to click through to learn more about what you have to offer them!
Blogging and Guest Blogging
A blog is very important for ranking higher in Google’s organic search results. Blogging and guest blogging are two ways to get your content seen by a wider audience.
Blogging: You can create new blog posts and publish them on your website or on platforms like Medium, which will allow you to reach a different audience than your own site might. This will help readers find you and rank higher in Google’s search results.
Guest Blogging: Guest blogging is when you write content for another blogger’s site on their topic – it’s a great way to create backlinks and increase the number of people that visit your site.
Just remember that guest blogging should be ethical and ethical practices include not adding links to unrelated sites on the post, not publishing just one link, and not publishing more than one guest post per day (or per week).