Facebook Marketplace is a place to buy and sell goods and services directly with people. It’s been around for a few years, but it’s only recently started to see a lot of attention from businesses.
If you’re already thinking about how to sell on Facebook, this is the article for you. Keep reading to learn the basics of getting started, as well as essential steps you need to take to succeed on this platform.
If you are new to selling on Facebook, it can be a little intimidating at first. However, once you understand the basics, it gets much easier. Read on to learn how to sell on Facebook Marketplace, and get started on the path to a profitable business.
What Is Facebook Marketplace?
Facebook Marketplace is a section of Facebook that is dedicated to connecting people who have goods and services to buy or sell with people who have things to trade. You can list items for sale, set up a page for your business, and track the activity of your listing.
How to Sell on Facebook Marketplace?
There are a few different ways to sell on Facebook. You can create a regular selling page, which lists items that are available for purchase, or a restricted profile that only allows people in your network to see the listings you have.
See: How to Avoid Getting Scammed on Facebook Marketplace
Most businesses start out selling on Facebook marketplace by creating a regular selling page. A selling page is just a regular Facebook profile with a setting that restricts access to friends only.
People in your network will be able to see your page and purchase from it, but only people you choose to follow will be able to see the items you are selling.
Here are the steps you need to follow to start selling on facebook marketplace:
How to Sell on Facebook Marketplace On Computer
- Open Facebook and log in to your account, if needed.
- Click Marketplace , located in the left sidebar.
- Click Create New Listing .
- Select Item for Sale .
- Click Add Photos and upload a photo of your item.
- Add the information about your item. Enter 0 as the price if you want to list it as a free item. Select Next .
- Choose the delivery method, if needed, and hit Next .
- Click Publish to post the listing.
How to Sell on Facebook Marketplace On mobile
- Open the Facebook app and log in to your account, if necessary.
- Tap the Marketplace tap, located in the center of the bottom toolbar.
- Select Sell .
- In the pop-up, under Create New Listing , choose Items .
- Add the information about your item, and at least one photo, and hit Next .
- Choose a delivery method and hit Publish .
Get Started with Facebook Marketplace
If you’ve been thinking about starting a business on Facebook, or you’re new to the platform, this is the article for you. Keep reading to learn the basics of getting started, as well as essential steps you need to take to succeed on this platform.
First, you will want to visit the Facebook page for Facebook marketplace and click on the “Get Started” button. This button is located on the top right-hand side of the page.
Set Up a Selling Page
If you decide to start a regular selling page, you will need to select a theme, pick a name, and create a profile picture. Your profile picture will serve as your business’s logo, so make sure it’s memorable and appealing.
You will also want to add a description to your selling page, along with images and links to your other social media accounts.
Use Photos and Videos to Your Advantage
Videos and photo essays are some of the most effective ways to drive interest and traffic to your page.
Choose photos and videos that are relevant to your items and your business. Be sure to keep your photos and videos clean and professional; you don’t want to scare away any potential buyers.
If you don’t have any photos or videos of your own, you can hire photographers and videographers on Fiverr for as little as $5. If you choose this route, keep in mind that you will need to provide the content for your page.
Keep Track of Your Feedback
Feedback is an important part of running a business, and it’s also a crucial part of selling on Facebook.
Buyers and sellers on Facebook will leave you feedback, thanks, and sale tips, so be sure to keep an eye on your messages and reviews. You can click on the “reply” link next to every single review to respond directly to the person who left you a tip.
You can also click on the “gear” icon in the upper right-hand corner of every Facebook page (it’s located next to the word “about”) and select the “Insights” option. From there, click on “Feedback” in the left-hand menu.
Get Reviews From Other Sellers
Facebook marketplace is a very new feature, so naturally, there aren’t many reviews of businesses on it yet. This can be a little scary, but don’t worry! You can request reviews from other sellers on Facebook marketplace, and you can also purchase reviews from third-party review sites like Facebook marketplace reviews.
You can choose to offer free or discounted products with your purchases, which will help you gain reviews from other sellers.
Promote and Manage Your Inventory
Once you’ve listed all of your items and set up your selling page, it’s time to start promoting your page. You can promote your page to your friends, family, and followers in order to increase sales.
You can also use Facebook ads to promote your page. Facebook ads are very effective, and they’re also very cheap. You can create very targeted ads that drive the exact audience to your page that you want.
Keep in mind that you will need to create a budget and create a strategy before you begin running ads. Facebook recommends that you test different ad variations and create a budget for each test.
Get Started with Facebook Marketplace Now!
Facebook marketplace is a great way for businesses of all sizes to sell products. It’s easy to get started, and you can generate a lot of sales from modest investments.
If you are new to selling on Facebook, or you’ve been thinking about it but have been afraid to take the plunge, this is the article for you. Get started with Facebook marketplace today and reap the benefits of a powerful new sales channel.
Get Reviews From Other Sellers
The first step to selling on Facebook Marketplace is to get reviews from other sellers. You can do this by first setting up a business page for your online shop. You can also invite sellers to review your products, or even offer incentives for leaving reviews.
Next, set up a private list for sellers to communicate with each other. You can use this list to discuss pricing, shipping, payment, and other details.
After setting up these lists, start sending invites to participate in group discussions. Invite sellers with high-quality items that people will want to buy.
Use these groups as a venue to promote your listing, as well as share feedback and reviews with other sellers.
Optimize Your Listing for Better Performance
Once you’ve gotten some reviews, it’s time to start optimizing your listing. The first thing you should do is optimize your title to include a keyword or two that people might be searching on.
Then, include a product description that is between 150 and 160 characters in length. Avoid stuffing this with keywords and sentences, as this will only distract from the main point of your listing.
After your title and description, add your price, and include the required information about shipping and payment.
Now, you’re ready to set up your listing. Make sure to select the “Active” status so that Facebook shows your listing on the feed of potential customers.
Take Photos for Your Listing
You can use photos to improve the appearance of your listing. This includes things like:
- Adding a photo of your product
- Using high resolution photos
- Keeping the photo consistent with the product’s style
To take photos of your products, simply take pictures using your phone, laptop, or camera. Then, use the desktop software of your choice to upload and edit these photos.
To make your product look its best, use a professional-quality photo. This will increase the chances that people will click on your listing and buy your product.
Write a Review for Each of Your Items
One of the best ways to get reviews for your listing is to ask for them. Ask your friends and family to rate and review your products on the platform, as this will help you get more visibility.
Another way to get reviews is to write reviews for each of your items. This includes both new and pre-owned items. You can also rate other people’s reviews and leave some feedback for other sellers as well.
To write reviews for your items, visit the product page and click the “Write a Review” link at the bottom of the post. This will take you to a page where you can enter your review. Make sure it’s at least 150 words long, and include detailed information about the product you’re reviewing, as well as your experience with it.
Key Principles for Success on Facebook Marketplace
There are many sellers who have tried selling on other platforms and failed. However, Facebook Marketplace has a different feel than other places.
That being said, there are certain key principles you can apply to increase your chances of success on Facebook Marketplace.
Trustworthy – People want to buy from people they can trust. So, if other sellers are rating your items and leaving good feedback, this will help build trust with potential customers.
Easy to Navigate – It’s important that people feel comfortable when purchasing from you. For this reason, make sure all the products you’re selling are easy to find, and find the right way to list them.
No Hassle – Once a customer places an order, they shouldn’t have to worry about you contacting them. Keep your listings and communications with customers clear and straightforward.
How to List Your Products on Facebook Marketplace
Once you’ve set up all the required elements for your listing, it’s time to list your products. To do this, go to your Business Page, and click the “Markets” tab in the top right-hand corner.
You can also access markets by clicking the “Create Market” button at the bottom of a post, or by clicking the “Markets” icon at the top of your page.
Next, click the “Create a New Product” button in the upper right-hand corner. This will take you to the product page where you can enter the details of your listing.
Here are some things you’ll want to include in your listing:
- A detailed description of the product, including the materials used, its color, and how it’s made
- The price of the product, and when and how you’ll be shipping it
- The shipping costs associated with your product, as well as the delivery time
- The payment method you’ll be using, and any additional details about how customers can pay
- The category your product falls under
- The number of products you have in that category
- A link to your product’s page
How to List Your Products on Facebook Marketplace
Once you’ve set up your product page, it’s time to list your products. You can do this by clicking the “Listings” tab at the top of your page, and then clicking the “Add New Listing” button.
Here are some tips for creating a great listing for your product:
- Use clear and descriptive titles that include keywords that people might be looking for.
- Ensure your product’s description is between 150 and 160 characters in length.
- Take high-quality photos that clearly show your product.
- Include a detailed product description that includes information about the product, and how to use it
- Include at least one customer review for each item you sell
- Add a product video that is at least 30 seconds long
- Make sure you set a selling price for your product that is reasonable, and one that you’re willing to sell at
Important Tips when Listing Items on Facebook Marketplace
Here are a few tips to remember when listing items on Facebook Marketplace:
- Make sure your products are authentic and legal. The company isn’t allowed to be selling knockoffs, and you need to follow the same rules.
- Keep your titles clear and concise, without being misleading. Avoid using titles that promise amazing outcomes, or that state the benefits of your product.
- Include accurate product descriptions, and take the time to go through them all to make sure there aren’t any errors.
- Use the sizing tool to ensure your product images are sized appropriately
- Include an expiration date, and make sure customers know when they can expect the item to be delivered
Types of Products You Can Sell on Facebook Marketplace
There are many different types of products you can sell on Facebook Marketplace. These include:
- Household Items
- and many others
Create a Great Description for Each Item
One of the most important aspects of any listing on Facebook is the description. This includes your product title, as well as the details of your product.
A great description will encourage potential customers to click on your listing, and will create the foundation for better customer reviews and feedback.
Create a Great Description for Each Item
A product description is the most important part of any listing on Facebook Marketplace. This includes the main keywords, as well as benefits, features, and uses of your product.