Fund Problems Of Digital Marketing

Fund Problems Of Digital Marketing

In this competitive world, Many organizations compete with each other due to aggressive advertisement and publication from Digital Marketing. They all spent millions of money on Digital Marketing. Many times, inappropriate planning sources of funding organizations should be in the situation of liquidation and insolvent.

As a result, Digital Marketing is the best solution to compete with your competitor. In Digital Marketing, many options are available for promoting your products to worldwide customers.

All the problems started from improper planning of the source of capital and its utilization. But, our management techniques are beneficial to solving the funding problems in the organization.

So, every organization is started to appoint a Manager of Digital Marketing who has expertise in the Digital World of Marketing or Customers. Because the consumption of the internet is increasing with high speed. But, the market and consumers’ behavior constantly change. So, the organization’s all plans will be failed due to uncertain changes related to Digital Marketing.

In this article, I put a case study related to the real problems of managing the funding of an organization or company relevant to Digital Marketing.

Case Study:-

CVS Ltd is a famous organization for providing Cosmetic and Beauty products to the world. It has $ 150 million in sources of capital. In that source of capital, $ 70 million has the organization’s liability (Equity Shares, Preference Shares, Public Borrowings). In the Article Of Association, Company shows that it would be liable to pay the Dividend and Interest Quartly. 

Then the company’s Board of Directors decided to redeem the capital and dividend because they decided to purchase the machinery to save time and cost of production. Then Company’s CEO, Mr. Goldberg, decided to stop the Advertising campaign to save capital to spend.

Assume that You’re the Digital Marketing Manager of the CVS Ltd, and the Board Of Directors demand the right and accurate suggestions from you.


  • Is Digital Marketing Needed In CVS Ltd?
  •  What would you suggest for the company’s growth and development? And Why?
  • How Much Capital Should Require For Digital Marketing?


1. Yes, CVS Ltd requires a Digital Marketing Campaign without wasting time. Because no other competitors are adopting Digital Marketing in the market, this is the time for CVS Ltd to get record break customers for their cosmetics products.

As a Digital Marketing manager, it’s your liability to be aware of the Directors and CEO of the severe result of this Animosity. 

While talking about the point of view of the CEO, he tried to stop the campaign of newly launched beauty creams, lipsticks, and facewash. He decided to do no more advertisements on selling platforms which cost $20 million.  This suggestion is not acceptable because customers do not know the company’s products.

2. As a Digital Marketing Manager, I suggest that the Directors and CEO properly plan with a deep discussion about funding. Because funding problems regularly occur in the organization, your planning must be flexible, not fixed. So, as a Digital Marketing Manager, I would suggest three options to management.

The first option is to Maintain the Reserves. If the organization earned profit is much more than the expected profit in any financial year, then no pay dividends to equity shareholders. So, I decided to maintain reserves that can be helpful in the future and some uncertain conditions like riots, strikes of the worker union, and workers destroying the machines and assets of the company. 

Because in Digital Marketing, many the Billions or Millions of dollars are required to reach worldwide customer’s range.

Then I talk about the lack of coordination between Executives and Directors. Directors are the trustee of the company’s shareholders, and they are liable to shareholders. So, my suggestion is that company should organize an annual function where Directors, Executives, and Workers have discussed their problems with each other. A report on “Human Resource Management” shows that many companies organize this type of function to create a familiar environment.

The corporation should organize the course on Digital Marketing from various useful platforms like YouTube. Also, many educational sites are provided knowledge and the importance of Digital Marketing. In this training program, choose only youth employees who are fresh graduates because they have the potential to increase customers’ reach.

In a Slow But Effective Digital Marketing Campaign, the Board of Directors should encourage the efforts of the Digital Marketing Team or Department. In addition, directors should support the Digital Marketing Team with financial and other psychological benefits.

Only the Digital Marketing team is able to increase the sale ahead of any type of sales. That’s why they’re very important assets for the organization.

3. The third option is not to take long to make the necessary decisions. If there is a lack of timely decisions, there’s a chance to miss any benefits. Then take timely decisions. The RVP Ltd company’s CEO decides to stop the advertising campaign for the new cosmetics and beauty products. This is a foolish decision, and thinking of him because advertising helps reach the customer’s market worldwide. 

As we mentioned above, Digital Marketing is the necessary equipment to increase and boost an organization’s sales ability. As a result, the organization earned more profit than ever.

If the company stops advertising the new products, customers will not know about RVP’s newly launched Products. So, the organization must follow Digital Marketing for new products.

At this time, Directors should release the stubborn behavior and concentrate on the necessary things for the organization. Therefore, they should waive the decision to purchase the machinery. So, as a risk manager, I suggest that they should be focused on the new products selling strategy through Digital Marketing.

What Are The Sources To Get Funds For Digital Marketing?

The company should issue the Equity Share Capital because they’re real owners of the corporation. They invest their money into the necessary organization. In a corporate organization, Equity Shareholders provide capital to fulfill sundry expenses of the company. Without Equityshareholders a company looks like a body without a soul. (Prerefarable, If More Captial Needed)

Equity Shareholders are provided long-term capital to the organization for an advertisement campaign like Digital Marketing. The report says that Digital Marketing is very tough because it needs base equipment like the internet, computers, employees, a separate and peaceful workplace, and helping tools to know the buyer’s behviour.

If a company turns over between $100 million, then it must be paid 25% part of its financial year’s revenue for Digital Marketing. Because other factors play a severe role behind the scene, the company should maintain capital for other expenses.


From the point of view of the Head Of Digital Marketing of the Organization, I suggest Digital Marketing or Promotion of products quarterly. Because many of the changes are uncertain in the Business environment. So, always prepare plans for Digital Marketing with the concentrate on the future’s unexpected changes.

Digital Marketing is introducing your new products to the world’s every part. There is no boundary wall to sell your valuable products only in 5-10 nations. You’ll be getting orders from Canada To Newzealand. So, prepare a budget and strategies related to Digital Marketing.

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