You love Facebook ads, right? You love watching ad videos, right? You love the thrill of seeing your ads show up in your newsfeed, right? You love how easy it is to create a Facebook ad, right? If you said, “yes’’ to any of the above, then this article is for you.
Whether you run an e-commerce store, sell services, or are just looking to build a fan base for your brand, Facebook ads are a cost-effective way to drive sales.
With that being said, creating effective Facebook ads that drive conversions takes time and patience. So, if you’re new to the world of Facebook ads, then this is the guide for you.
Go to Facebook Ads
When you’re logged into your Facebook account, go to the Ads tab on the left-hand side of the screen.
Create Your First Facebook Ad
This post will walk you through the creation process of your first Facebook ad.
Log in to your Facebook account and click on “Ads Manager”.
Click the “Create Ads” button at the top of the page.
Select “Business or Product Page Ad” from the drop-down menu.
Step 4: ’’’Choose an objective” from the next screen. Click “Objectives & Conversions” > “Increase brand awareness”. The rest of the settings can remain default for now.
Step 5: Add a link to your website, which will go live when someone clicks on it. If you are using a custom domain, then enter that URL here. Otherwise, enter your Facebook Page URL where this ad will be displayed. If you have any offers associated with your business, add a link to that offer here as well. Finally, click on “Save and Continue”.
Step 6: Select either “Link click”, “Website conversion”, or “Lead conversion” for your desired objective (choose one!). We recommend you start building links to your website before starting to collect leads, so select “Website conversion”.
You can always change this later if you want. Once again, all other settings can remain default for now – we’ll change them later on in this article when we discuss how to optimize these settings based on our desired outcome.
Choose a Campaign objective
Once you have your business page created, it’s time to set up a campaign. The first thing you will need to do is choose an objective for your campaign. There are four different types of Facebook campaigns:
- Lead ads: leads that can be contacted for sales or marketing
- Sales ads: customers who have recently purchased from your store and might be interested in some additional products
- App installs: customers who want to download your app
- Video views: customers who are interested in viewing videos on your site
For an e-commerce store, the most common campaign objectives will be lead ads and sales ads. However, if you sell services, then the best option would be to use lead ads. For any brand looking to build a fan base, it’s best to create video view ads.
Create a killer ad
The first step to creating a Facebook ad is coming up with a killer idea.
This might seem like an easy task, but it’s not as simple as you think. Your ads need to be different and stand out.
Here are some ways you can come up with ideas for your ads:
- What do you offer?
- Who is your target audience?
- What are people searching for on Facebook?
- What will trigger people to click on your ad?
Once you’ve come up with a few ideas, choose one and write a short, catchy caption for it. Here’s where the ad video would come in handy if applicable. But even if videos aren’t needed for this step, still include them in the post so people know how to create their own ads.
Optimize your ad for maximum ROI
The first step to running an effective Facebook ad is optimizing it for maximum ROI. You want to make sure that your ad is getting in front of the right people and converting them into customers.
By taking a look at the demographics of your ideal customer, you can create ads with images and copy that will resonate with them. You also have to pay attention to what they are interested in, their most recent purchases, and more!
Once you’ve done all the research on your target audience and know who they are, you’re ready to move onto the next step: creating your ad.
Create a Great Call-To-Action (CTA)
The first thing you need to do is create a great call-to-action (CTA). The purpose of your CTA is to convince the reader that they should click on your ad. A great CTA will not only convince them to click, but also increase their desire to buy your product.
So, how do you create a great CTA? Start off by using clear headlines and benefits. Secondly, use a strong introduction that explains what you offer quickly. And finally, end with a strong takeaway message about what the reader can expect when they take the next step.
Here are three examples of CTAs:
1) “Get 30% off now!”
2) “Sign up for our newsletter and get $10 off”
3) “Click here for 30% off”
All three CTAs communicate an offer and provide a clear call-to-action. One offers a discount, one offers an incentive for subscribing to their newsletter, and one provides instructions for clicking on the ad. Which would you choose?
Choose the Right Ads Automation Tool
The first step to creating an effective Facebook ad is choosing the right ads automation tool. The most popular and widely used tool on the market is Hootsuite Ads. Hootsuite Ads has a robust interface that makes it easy for beginners to use. You’ll be able to create and manage your campaigns, analyze engagement rates, and measure ROI with ease.
If you want to see what it’s like to create an ad in Hootsuite Ads, you can even try the demo. Once you get the hang of things, then you can start pumping out ads left and right—or just enough to drive traffic back to your website or landing page.
The best part? You don’t need any fancy design skills or coding know-how! All you have to do is input your desired message and choose your audience, time frame, and budget, and voila! You now have a Facebook ad campaign set up for success.
Optimize for Quality Clicks Only
The best way to create Facebook ads for beginners is to optimize for quality clicks only. Don’t spend time trying to get people on your page or watch a video, etc. Instead, focus on the one thing that will generate you the best results: sales.
Monitor and tweak your ads constantly
The number one rule for Facebook ads is to monitor and tweak your ads constantly. One of the most crucial steps in creating a successful campaign is to constantly monitor your ads’ performance. If you notice that your ad isn’t performing well, then it may be due to any number of reasons.
For example, maybe you aren’t targeting the right audience or you need to adjust the budget. It could even be that your ad text isn’t engaging enough or that it needs more images. Whatever the reason, if you don’t monitor and tweak your ads, then they won’t perform well.
Monitoring and tweaking Facebook ads takes time and patience, but once you find what works for you, then it will become second nature.
How to Create a Successful Facebook Ad
So, you’ve got your Facebook ad all set up and ready to go. Now what?
You’ve got to get people to see your ads before they can click on them. That means you need a strong call-to-action that entices the viewer to click on your ad.
There are five important elements that every successful ad needs: text, headline, image, call-to-action and video.
- Text: The text of your Facebook ad should have a clear message that matches the image and headline of the ad. The text should be concise and easy for the viewer to understand.
- Headline: The headline of your Facebook ad is one of the most important parts of the ad because it’s what catches people’s eyes first. Your headline should be short and straight to the point so viewers know why they should click through.
- Image: The image in your Facebook ads plays a big role in attracting new customers because it gives them an idea of what they can expect if they click through. Images typically need to be eye catching with bright colors or graphics because those are most likely going to catch people’s attention first. Be sure that whatever image you choose, it relates back to the message in your text or headlines and is relevant for your business or product/service being advertised.
- Call-To-Action (CTA): Your call-to-action allows viewers who are interested in clicking through on your ad
Are you new to Facebook ads? We’ve compiled the most important points to remember before, during and after creating your first campaign.
1) Remember that your budget is a constraint.
2) Set up a clear goal for your ad campaign.
3) Use strong images in your ads.
4) Create a compelling ad copy.
5) Share your ad with friends and family to get feedback.
6) Test different types of audiences to see what works best for you.
Get to Know Facebook Ads
Before you create your next Facebook ad, it’s important to take some time to understand how this advertising platform works. This way, ads you create for your page will be more effective and engaging.
Let’s go over the basics:
1) You can set a budget for your ad campaign. This is the total amount of money you want to spend on your campaign in a given time period (e.g., one month).
2) You can target specific users or entire demographics with your ads. You pick who sees your ads by selecting their age range, gender, interests, location and other factors.
3) You can select specific goals for your Facebook ads. For example, if you’re selling glasses online and want to get people to order a pair of glasses from you then you would select “conversions” as one of your goals.
4) Facebook ads have a lifespan that needs to be taken into account when designing them. Ads are created in advance and show up on timelines (i.e., News Feeds), so they need to be designed with the future in mind — not just what looks good now.
Types of Facebook Ads to Create
There are three different types of Facebook ads:
1. Image Ad
2. Video Ad
3. Carousel Ad
The image ad is the most basic type of Facebook ad and often, they are the cheapest to create. They may not be as engaging as a video ad or a carousel ad, but they still drive sales.
You only have to upload one picture, and then you can upload text to describe your offer. A major downside of an image ad is that there is no way for people to watch video or engage with your offer without clicking on the link within the post.
A video ad has a maximum duration of 20 seconds and it’s great for showing off your products or services in detail. You can add a call-to-action button so that people can subscribe to your mailing list or make a purchase without leaving Facebook. Since video ads take more time and effort to create than an image ad, they cost more money per click (CPC).
However, this might be worth it if you want conversions right now instead of later down the line after someone has clicked on your link in an image post in their newsfeed. Also, keep in mind that YouTube allows up to 30 minutes per video so you could include lots of details about your product or service while utilizing YouTube’s longer time limit.
A carousel ad consists of multiple images or videos with each leading to a
The Steps of a Successful Facebook Ad
1. Create a great ad
2. Optimize your audience and target
3. Use the right product images
4. Write a good copy
5. Review your ad
6. Test, iterate, and optimize for success
Optimize Your Ads
If you’re promoting a physical product, Facebook will allow you to select which device people see your ad on. This is valuable information because it will change the headline and image used in your ads.
For example, if you sell clothing online and people are more likely to search for “men’s jacket” on their mobile devices than on their desktop computers, then you should optimize your ads for a mobile device.
Likewise, if you sell products that people are more apt to purchase with PayPal on their desktop computers, then you should optimize your ads for laptop and desktop computers.
This is also an opportunity to use an attractive photo of the product or service that would be a strong call-to-action when someone sees it in their newsfeed.
Decide What to Sell
Before we dive into Facebook ad creation, it’s important to know what you want to sell. Whether you are selling products or services, you need to know the ads that work best for your product.
So, before you get started creating your ads, consider running some PPC campaigns on Facebook. This will give you a sense of what works and what doesn’t work when it comes to your business. You’ll also need to decide which type of ads are best for your audience: link ads, video ads, or offer sheets. Once you have these things figured out – it’s time to create!
Find Out What People Are Talking About
The first step in creating an effective Facebook ad is to figure out what people are talking about. You need to know who your target audience is and what they are interested in.
You can do this by searching for key words related to your product or service and seeing how many results you get. These results will give you a general idea of what kind of content your potential customers are looking for.
For example, let’s say that you own a clothing store and want to create an ad for weekend specials. If you search the word “clothing” on Facebook, then you’ll find out that there are over 4 million results from pages and profiles containing the word “clothing.”
This tells you that there is a lot of competition in this area, meaning it would be challenging to create an ad that stands out against other ads in the same space.
However, if we take a look at the word “summer” instead, we see that there are only 250,000 results-which means that it would be easier to stand out with summer-related content.
Find Out Who’s Talking About What
Before you start creating a Facebook ad, it’s important to find out who’s talking about your brand.
The easiest way to do this is by using the search bar on Facebook and typing in your brand name.
This will bring up all of the conversations that people are having about your company.
You can also tap into Google and type in “[brand name] reviews” and see what comes up.
Create a Winning Ad
All Facebook ads start with an image. The first thing you want to do is create a stunning, high-quality image that will capture the attention of your audience. Use bright colors and plenty of detail to make your ad stand out.
You can upload images from your computer or take a photo directly on Facebook. Great shots will help your ad spread quickly through social media and gain more engagement.
Next, you want to come up with a good title for your ad campaign. This is where you get to tell potential customers what’s in it for them if they click on your ad. Your title should be concise and descriptive for best results.
Now it’s time to add a call-to-action (CTA) button at the bottom of your ad copy that’ll entice people to click on the link in the post to visit your website or shop online now. An effective CTA button should be interactive and encourage action from readers who are interested in what you have to offer, but not pushy or aggressive about it either.
Finally, you want to write an enticing description about your product or service that includes links for more information as well as links for products and services relevant to the interests of people who like what you’re selling or looking for (e.g., “Shop Now”). Remember: You need compelling text that sells!
And voila! You’ve just created a Facebook ad!
Do you want to create Facebook ads? These 6 steps will help get you started.
1. Create a Business Page – You may not be able to create an ad without first building your business page and connecting it to your personal account.
2. Select Your Audience – Who are you trying to reach with your ad? The more specific you are, the better your chances of getting the right person on board.
3. Choose Your Ad Type – There are many different types of ads available on Facebook, so choose the one that best suits your needs and budget.
4. Write a Compelling Headline – This is arguably the most important part of your Facebook ad because this is what people will see before they click on it, or before they even read anything else about it.
5. Write a Compelling Body Copy – It’s also important that your body copy is compelling enough to keep readers interested in reading everything that you have written about it and what you’re selling or offering in return for their time or money (e-commerce stores).
6. Add A Call To Action – You want someone to take action when they see your ad; therefore, don’t forget to include a call-to-action at the end of your ad copy such as “Shop Now” or “Learn More.”