After more than a year of seeing vloggers and influencers alike posting their TikTok videos, there’s no denying that the app has become a popular platform for creators to monetize their videos.
With that in mind, it’s no surprise that advertisers have also started to take notice. After all, vloggers with dedicated followings can provide a more in-depth look at products and services than a simple ad that appears at the end of a video.
As such, creating ads for vlogging can be difficult and require a lot of work upfront. That’s why we’ve outlined the main factors that should form the core of your TikTok ads strategy before you even start your campaign.
1. Plan Ahead
When it comes to advertising on TikTok, planning ahead is essential. Before you even think about creating a campaign for TikTok ads, you should have a clear idea of what you want the video to say and why your products or services are a good match with the influencer’s audience.
One of the best ways to do this is by using ads as a marketing tool. Start by brainstorming ways that your product or service can be used in the influencer’s video, then create an ad that communicates this message clearly while staying on brand.
Once you have a rough draft, it’s time to work out which influencers might be interested in working with you. Once you’ve found an influencer who seems like a good fit and created a strong ad campaign, it’s time to start promoting your videos.
This means posting them on social media feeds for all your followers to see and spending some money on paid ads so the posts appear in people’s news feeds organically. It may not seem like it at first but TikTok will often show up as one of the suggested apps when someone is browsing their phone’s app store, which means investing in sponsored posts could pay off big time!
2. Build Trust
Building trust is one of the key steps to perfecting your TikTok ads strategy. Without it, you’ll have a hard time generating any engagement with your audience. The best way to build trust is by creating a video that showcases your product or service in a way that relates to your target audience. You want people to feel like they’re shopping with you and not just watching an ad on their phone.
The next step is to create a story for your video by using techniques like using testimonials from customers, showing them how the product will be used, and inviting them along for the ride on their journey. When people feel included in what you do, you’ll see greater engagement with your videos and more success with your TikTok ads strategy.
3. Use Video Ads
Video ads are the way to go when it comes to TikTok. The other ad types are simply not as effective. For example, 10 percent of people will click on a static image while they will click on a video ad up to 50 percent of the time. Of course, if you are using a video in your campaign, make sure that it is captivating, engaging and informative. It also helps to include subtitles and captions so that people can follow along easily.
Create Multiple Videos This tip might sound like a no-brainer but you would be surprised how many marketers still just upload one video at a time for their TikTok campaign. Creating multiple videos for your TikTok campaign has many benefits.
Not only does it show scalability from your company but it also increases the likelihood that any given viewer will watch all of your videos rather than just one or two before moving onto something else entirely. This also means that you should have different styles of videos so that you appeal to all kinds of viewers with different interests.
Add Engaging Captions TikTok users tend to scroll through their feeds much more quickly than Instagram or Facebook users do so adding captions or subtitles is an excellent idea for increasing engagement with your content and giving people a better understanding of what’s going on in the video too. The captions don’t have to be long and drawn out either; shorter clips are even more likely to be read by followers who want the gist
4. Wrapping Videos
When it comes to TikTok ads, the first thing that you should do is wrap your videos. In other words, before you start your campaign, you should make sure that the content in your video complies with all of TikTok’s advertising guidelines. This includes ensuring that there is no mention of addictive substances or content that encourages dangerous behavior.
But don’t worry – TikTok will provide plenty of templates for specific industries so making sure that all of your video is compliant shouldn’t be too tough. The next step is to make sure that you have a clear call-to-action at the end of your video.
Whether this means signing up for a newsletter or following a particular account on TikTok, it’s important to know what action you want viewers to take if they enjoyed the video and want to see more from the brand featured in it.
Once you have these two things done, it’s time to think about what type of viewer you want to reach so that you can create the appropriate content for them. This will help determine how much money needs to be invested in the campaign and which platforms are best suited for reaching those demographics.
The next step is less tangible but just as important: find influencers who embody what your brand stands for and want to work with them on campaigns going forward. This will help ensure that future campaigns are successful as well as create new opportunities for collaboration down the line. Lastly, once videos
5. Incorporate Dynamic Content
The first step to perfect your TikTok ads strategy is incorporating dynamic content. Dynamic content refers to anything that is a video displaying a product or service that appears in the video, such as a logo appearing on the screen at designated points. With this, you can show your followers more of what they want to see while also showing off your business’s products and services.
Dynamic content can be incorporated into any part of your videos: -Vloggers typically start their videos with a dynamic intro stating who they are and what the video is about. -A logo or slogan may appear during a talking head interview. -Sponsorships will include logos, hashtags, and links in the description section of their videos.
6. Don’t Overlook omni-platform Strategies
It’s tempting to focus on TikTok alone, as it’s the most popular social media platform for vloggers and influencers. But in reality, you need to create a comprehensive omni-platform strategy that includes PPC (pay-per-click) ads and Google Ads campaigns. This way, potential clients will see your ads across different channels instead of stopping at the one they first saw them on.
7. Define your objective
The first step to perfecting your TikTok ads strategy should be defining your objective. That’s because it will dictate the ads you create and how you target them. If, for example, your objective is to build brand awareness, then you might want to create a video of people using your product or service and post it on TikTok. Your target audience would be broad and not tailored to any specific demographic.
Alternatively, if your objective is to create a new customer base, then you might want to use more targeted methods that are only visible in certain geographic regions or by people who meet certain criteria like being between the ages of 18-45.
If your objective is to drive purchases, then you may want to use a call-to-action in one of your videos that directs viewers back to an online store. This approach would allow users in particular areas (e.g., the U.S.) or with certain demographics (e.g., women) access to what they need without ever leaving TikTok.
8. Measure your campaign
Before you start your campaign, it’s important to measure it. Measure how well your video has been performing and if the ads have been successful by using a social media dashboard like Hootsuite. You should also monitor the engagement with the video and other metrics like number of people viewing, likes, and shares.
9. Always start with a research phase
The most important part of any campaign is the research phase. This step will help you determine where your audience is and what they’re looking for before you even start creating an ad. After all, this will tell you which methods to use, how to create a compelling video, and what type of content your ads should have. This also includes researching the competition. Knowing who your competitors are can give you a better idea of what style resonates with TikTok users.
If your targeted audience prefers one type of content over others, then it’s time to change your strategy and try something new. Finally, research will also help you determine if there are any regulations that apply to marketers on TikTok.
For example, if you want to advertise alcohol through a TikTok post, then it must be sent in as a DM rather than being posted publicly. There may be other regulations too so it’s important to know them before you start!
10. Ask yourself why you’re advertising
Why are you advertising on TikTok? The answer to this question is critical because it will help you to decide on a strategy. If your goal with advertising is to generate awareness and reach new customers, then your ads should be fun, engaging, and shareable. On the other hand, if you’re looking to drive conversions or increase sales then your ad content should be clear and concise without any complicated language.
11. Measure your campaign regularly
The first step is to measure your campaign regularly. This will help you monitor the success of your ads and make adjustments as needed. There are a few ways to measure your campaign, including measuring the number of views, likes, and comments on videos. You can also explore different metrics like time spent watching, session duration, average view duration, scroll depth, and more.
The point here is to find what works best for you in terms of what type of content you post as well as how often you post. Another key factor is following the TikTok guidelines with regards to ad types and placement.
For example, if you want to use an interactive ad such as an app install or banner ad, TikTok’s guidelines state that it’s not allowed in either the Home feed or following feed unless the video creator has turned on their “monetize with ads” setting (which requires at least 100 followers).
Lastly, be sure to keep up-to-date with any changes that might happen with TikTok in the future so that your strategy remains effective for a long period of time.
12. Always offer a free trial
It may seem counterproductive to offer a free trial for your product or service when you’re trying to sell it, but the benefits outweigh the potential drawbacks. Offering a free trial offers consumers an opportunity to try your product or service for themselves. It also helps them decide whether or not they want to invest in your product or service before making that purchase.
With TikTok ads, a free trial offers vloggers the chance to showcase their best work without any pressure on their viewers. A sense of urgency may be important when it comes to influencing people’s decisions, but it can also make them feel pressured and stressed out. A free trial is a way to let people experience your product without putting them under pressure or stress.
13. Don’t just advertise your product
A good TikTok ads strategy will provide a behind the scenes look at your product or service. In this way, potential buyers will have a better sense of what they’re buying and understand why it’s worth their money. People can see the quality of your product or service before they actually buy it.
And as an added bonus, you won’t be interrupting the flow of someone’s video and turning them off in the process. Keep in mind that you don’t want to just advertise your product on TikTok.
You also want to engage with users by answering questions and interacting with followers. This way, you can get a higher quality audience who are likely to convert into customers. If you are struggling with how to answer questions or engage with viewers, keep in mind that videos need to be short (3-5 minutes) and simple enough for anyone to understand easily. See where we’re going?
There’s no one right way to run an advertising campaign on TikTok, but these factors will help create an effective one!
14. Focus on your audience
When creating your TikTok ads strategy, forget about the advertising aspect of it for a minute and focus on your audience. Who is your target audience? What do they care about? What would make them want to watch your ads in the first place?
These are all questions you should be asking yourself before crafting an ad. Once you know what kind of content you’re promoting and who it will resonate most with, you can start brainstorming appealing ways to get them to click on it.
15. Create a detailed ad
On TikTok, you only have a short amount of time to get your point across. That’s why it’s important that you create a detailed ad that provides users with all the information they need about your product or service. This will keep them from leaving your ad and search for more information elsewhere.
No one wants their audience to leave before they can even provide them with the information about what their product does! This is where giving your followers an in-depth look at how your service works can come in handy.
After all, there are so many different factors that go into people making a purchase decision these days, which is why you have to cater to various consumer interests. For example, if you’re advertising a food kiosk, it might be helpful to show vloggers eating food from the kiosk and talking about how good it tastes or how much they enjoy it.
16. Don’t Overlook Omni-platform Strategies
One of the biggest mistakes you can make with your TikTok ads strategy is to overlook omni-platform strategies. This means that you should be thinking about how your content will appear on other social media platforms, like Facebook and Instagram. If you want to use TikTok as a platform for advertising and still reap all the benefits of social media, then it’s necessary to create your ads with other platforms in mind.
If your videos are only targeted at TikTok users, then they’ll be receiving a different experience than someone who watches them on Facebook or Instagram. This is why it’s so important to think about the overall branding message and how that plays out across all platforms.
17. Define your objective
before you start The first step to creating a successful TikTok ads strategy is defining your objective. What are you trying to achieve with your ad? Do you want more people to buy your product? Do you want them to sign up for your service? Do you want them to follow you on social media? Once you know what the ultimate goal of your campaign is, it’s time to plan it out.
18. Measure your campaign
Its success First and foremost, before you can create your TikTok ads strategy, you need to know how well your campaign is performing. That’s why it’s important to measure the performance of each ad by looking at the following metrics:
• Campaign performance
• Video views
• Engagement rate
While there are several other metrics that will help give you a better understanding of how your campaign is going, these three are the most basic and should provide all the information necessary for measuring the success of your campaign.
19. Set a goal for your campaign
Unlike other social media platforms, TikTok offers a more personal and intimate experience. As such, you should set a goal for your campaign before you even start it. This will help you understand what kind of videos to create, what content to use, and whether or not your campaign will be successful.
20. Know your ad format
TikTok is a video-based social media app with ads playing in between users’ videos. Currently, there are three types of ads on the app: 15-second in-app video ads, 30-second in-app video ads, and out-of-app mobile banner ads.
So, before you start creating your own ad content for TikTok, it’s important to know what your ad format will be.