Are you a seasoned marketer who can answer yes to any of the following questions? You’re probably not unless you’re a marketer. In which case, you’re probably reading this article because you’ve been told that you need to be a marketer to succeed. But, marketing isn’t as simple as just throwing out a few keywords and hoping that people will find your product and come to your website to shop.
It takes a lot of research, planning, and execution to make your marketing strategies successful. But, it doesn’t have to be scary or overwhelming. The only way to succeed is by admitting that you don’t know everything and getting help from others who can help guide you along the right path. Keep reading to learn about the 8 powerful marketing tools that you can’t live without as a marketer.
1. Content marketing
As a marketer, you’re probably doing a lot of research to help inform your strategies. But, you’re probably also reading a lot of content too! Unfortunately, it can be hard to know exactly what content you should be writing.
As a marketer, you’re probably reading a lot of marketing content. You might be following a few marketing blogs, or you might be reading magazine articles about marketing. It can be easy to get lost in the content and forget why you started marketing in the first place.
While you should read up on the latest marketing trends, you should also remember the basics. You don’t want to create content that’s out of date or irrelevant. Remember why you started marketing in the first place.
It might help to think of content as a form of therapy. When you feel overwhelmed with all of the other things that you need to do, reading something that helps to take your mind off of it can be very comforting.
2. Lead nurturing
So you’ve acquired new leads and want to nurture them to become customers. Good for you! Lead nurturing is when you help new leads to become customers by providing them with helpful resources, helpful tips, and helpful tools.
But, before you send them off with a business card, you should send something that goes a little bit further. The best lead nurturing strategies will help you to create a relationship with your leads before you make the final sales push.
This could be through tips on how to use your product or by providing helpful guides for customers. Lead nurturing strategies can help you to make a strong relationship with your leads.
3. Audience development
Audience development is when you use research, to develop your target market. You should look at demographics, psychographics, and behaviours to help you to reach your audience better. You should also look at the needs of your buyers and consider if you can incorporate them into your product or service. For example, if you’re a marketer, you might have noticed that a lot of people use Apple products.
You could look at the demographics of your audience and see that a lot of them are also Apple users. This could be a great audience to target. Or, you could look at how Apple users feel and see that they’re looking for a product that will help them to stay organized.
Audience development is all about using your research to target your audience better. One way to do this is to look at demographics, psychographics, and behaviours to help you to reach your audience better.
You should also look at the needs of your buyers and look for ways to incorporate them into your product or service. This can be done by developing a buyer persona.
4. Video marketing
Video marketing is the use of online video, such as YouTube, Facebook Live, or Instagram Stories to promote your brand, products, and services. It’s also a great way to create content that your target audience will find useful and interesting. There are a lot of ways to build your audience and make them feel connected.
A lot of people are watching video content on mobile devices. And, people’s attention spans are shrinking every day. People only have so much time before they have to do something else.
That means that video content has to be short and sweet. It also has to be interesting and engaging. You should make your video marketing efforts as authentic as possible. You should feel free to incorporate your personality and brand into your video marketing efforts.
5. Batch email marketing
Batch email marketing is when you send a series of emails to your entire list at the same time. This might be useful if you want to remind people about a special promotion, send a new product or service announcement, or send out a sales email.
For example, you could send a series of emails at the start of the month a sales email at the end of the month with a final reminder email at the end of the month.
6. Analytics platform
An analytics platform is where you’ll be able to collect information about the visitors to your website and the actions they take. This can help you to learn what’s working on your website and what needs to be changed. It can also help you to identify which pages are getting the most attention and which are getting the least.
You might be tempted to just jump into your website’s analytics platform and start crunching numbers right away. But, you should take your time and read through all of the different reports. You should also do some experimenting. For example, you could try to see if increasing a certain event on your page will bring in more sales.
7. Google AdWords
Google AdWords is a paid advertising platform that you can use to create and manage ads across Google networks like search, YouTube, Gmail, and Google Display Network. It’s an amazing tool for developing an ad strategy and testing your ads. You’ll be able to create and manage ads for a wide range of search terms.
You can use these ads to find keyword Bain and create ads that are focused on your product or service. You can also optimize your ads by including a call to action and using images and other clickable elements to increase your clickthrough rate. Google AdWords will help you to find keywords that are relevant to your business and product or service.
8. Paid Advertising
Paid advertising is when you pay a company to show your brand or product in their advertisements. Paid advertising can be a great way to promote your products or services. It can also be a great way to increase brand awareness and to build your reputation. Paid advertising can be an expensive way to promote your brand. But, it’s important to remember that it can take a lot of time.
It’s important to remember that paid advertising is a long-term investment. It might take a few tries before you find a paid advertising platform that works for your brand. It’s important to remember that it can take a lot of time to build a successful paid advertising strategy.
It’s important to remember that paid advertising is a long-term investment. It might take a few tries before you find a paid advertising platform that works for your brand. It’s important to remember that it can take a lot of time to build a successful paid advertising strategy.