Guide to use Facebook to become a Social Media Influencer
Facebook is the world’s most popular social networking platform. It will have 2.6 billion monthly active users by 2020.
It has become a vital avenue for individuals and brands to engage a potential audience as a result of its expansion.
If more than 5% of your audience engages on Facebook, you’re doing something right.
However, engagement below 1% indicates that you need to learn more about your audience and reconsider your page post approach.
How to Grow an Engaging Audience on Facebook
1. Choose a niche and focus your posts on it.
Choosing a niche is the first step in becoming a Facebook influencer. Here are some motivational ideas.
You can’t be popular for everything, after all! As a result, it’s best to focus on one area where you excel. Choose something that reflects your interests rather than a specialty that you are unfamiliar with.
Kayla Itsines (@k.itsines), a prominent fitness and workout influencer, is a wonderful example.
Stick to your niche once you’ve decided on one. What exactly must you do?
Regularly and persistently post about it. Spend time taking photographs that have a great composition, decent lighting, and are in focus in all the appropriate spots if you want your account to expand.
If a brand posts too frequently, 46% of people will unfollow it. However, 18% of people will unfollow brands if they do not post frequently enough. Find a happy medium between these two extremes.
2. Make a Facebook page for your business.
A Facebook business page makes it easier for people to learn about your company and what you have to offer. When you create a company page, you also gain access to Facebook advertising.
Facebook is already used by over 140 million other businesses to engage with that large audience.
Choose whether you want to build a local business, company, or brand page. The sort of page you choose will be created for you automatically.
Customize your business page to attract and engage your target audience. To personalize your page, follow these instructions.
- Create a customer URL: Create a short and easy-to-remember custom URL for your Facebook page at facebook.com/username.
- You have complete control over what shows on your page: Control the types of things users are authorized to post. Also, switch on your profanity filter and tweak your page moderation settings to block the usage of specific words.
- Create a Call-to-Action Button on Your Facebook Page: Create a call-to-action button on your Facebook page. Where your future CTA will appear, click the “Add Action Button” button. You can also choose whether mobile visitors are sent to your app or a mobile version of your website.
3. Pay attention to your Facebook aesthetic.
Facebook suggests that you use large, beautiful photos and images on your page.
One option is to capture your own high-quality photos or hire a graphic designer to create original photographs that highlight your products, services, branding, or culture.
Another option is to follow Patagonia’s Facebook Page and mix photos and design work.
Regardless of the type of image you wind up utilizing, make sure you stick to Facebook’s recommended image dimensions. They are as follows:
- The size of the profile picture should be 180 x 180 pixels at least.
- The size of the cover photo should be 851 pixels wide x 315 pixels tall. JPG file format or less than 100KB file size is preferred.
4. Write captions that reflect your brand’s personality and voice.
You still need language to express your message to the audience, no matter how popular visual material is.
Simply by including captions in the movie, the viewing time improves by 12%.
You must meet many conditions in order to compose a crisp and interesting text. Here are a few examples.
- Facebook post length: Keep the viewable area of your Facebook postings short and interesting. Start with a question, fact, insight, or odd word that would capture their attention.
- Write in basic phrases and avoid using professional terminology in your Facebook post. Also, make sure to end on a high note.
- Use the inverted pyramid approach of creating text for your Facebook post. Include a conclusion and major points first, so readers can know what they’ll get if they keep reading, and then describe the details later.
5. Interact with Your Fans
Responding to comments on your posts is another way to improve your Facebook page engagement. Buffer found that personalized messages are more pleasant to followers than a basic like in a study of 1,200 Facebook users.
People value a response within four hours of making a comment, therefore rapid responses are crucial.
Responding to your fans demonstrates that you are paying attention to them. It’s good from a branding standpoint, and it also invites more audience participation in the future.
You can develop a Facebook Chatbot if you don’t have time to answer to every inbound message.
Another strategy to engage with your Facebook fans is to ask for their feedback or questions. It is an excellent method to offer your followers an opportunity to contribute their ideas.