The world’s largest social network, Facebook, is not just for posting selfies and stalkers anymore. It’s also a great place to buy and sell stuff. In fact, there are more than 300 million active users on Facebook who visit the site every day to browse products, services, and local businesses.
That means if you have a business that sells goods or services, you should be selling on Facebook too.
But with so many different types of businesses already operating on the platform, you might be wondering how your company can stand out from the crowd. Thankfully, there are some features in this article that will answer all your burning questions about how to sell on Facebook Marketplace as an individual or business owner.
What is Facebook Marketplace?
Facebook Marketplace is the company’s own version of a “buy, sell, and trade” platform that allows users to list, discover, and transact with other Facebook users near them. You can use the platform to buy and sell new and used goods with people in your city.
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Facebook Marketplace allows users to trade or sell items locally without the use of a third party website or app. With Facebook Marketplace, users can create a storefront to sell items, list services, or find local events.
Facebook Marketplace allows for the use of visuals, including photos, videos, and GIFs. The platform is available in most areas around the world, including the United States, Canada, Australia, New Zealand, the United Kingdom, and a few other European countries. In the next section we’ll cover some of the key benefits of selling on Facebook Marketplace.
Why Sell on Facebook?
There are many reasons why you should consider selling your products or services on Facebook. Facebook is the most popular social network in the world – With more than 2 billion monthly active users, Facebook has become a major platform for communication.
It’s no surprise that most people spend a considerable amount of time on the site, checking off tasks and scrolling through their feed. With so many people logged into the network, you have an opportunity to reach millions of potential customers.
Facebook is a visual social network – This means that visuals, such as photos and videos, have a higher chance of being noticed than text-based posts.
Using visuals in your Facebook posts may increase your chances of driving traffic to your website or boosting your sales. Facebook lets you target specific audiences – Facebook allows you to target people based on their location, interests, and demographic.
Therefore, you can easily find your potential customers, boosting your sales. Social media is one of the best ways to engage with your customers – It’s important to interact with your customers, especially if you’re a business owner.
You can do so by posting product or service updates, responding to inquiries, or hosting contests. You can also use Facebook Marketplace to do this.
Becoming a Seller on Facebook Marketplace
Before you start listing products on Facebook Marketplace, you need to become an official seller. This means that you must first apply to be vetted by Facebook. You will be asked to provide information about your business, such as your location and contact details, as well as provide some general information about yourself and your business.
Once you’re approved, you can start listing items to sell on Facebook Marketplace. When listing a product, you must provide a title, description, item condition, and price. You can also select an image from your computer, Facebook’s image library, or an image from an external website.
How to List an Item on Facebook Marketplace
To list an item, you must first select “Sell Something” from the Marketplace section of your Facebook app. Next, you must select the type of item you want to sell – i.e. item, vehicle, or service.
Then, select the category of your item, and enter the item’s price and description. Once you complete these steps, you can select an image for your post, and wait for your post to be approved.
Keep in mind that you can only sell certain items on Facebook Marketplace. For example, you cannot sell certain types of drugs or illegal items.
You can also only sell items that you own. Moreover, you cannot sell items that you obtained through unethical means. This means you cannot sell items that you obtained from someone, or have been stolen.
Selling Conditions and Fees for FB Marketplace
When you list an item on Facebook Marketplace, you must specify the item’s condition. If you list an item in “like new” or “new” condition, you must provide a valid warranty. Once your item sells, you must ship the item to the buyer within 5 days.
If you list an item in “used” condition, you do not have to provide a warranty. However, you must disclose the item’s condition, including any defects.
Facebook charges a 10% fee for any item listed on the marketplace. This 10% covers the cost of operations, customer service, and marketplace supervision.
Decide on a Facebook Marketplace Strategy
Now that you know how to list an item on FB Marketplace, it’s time to decide on a strategy. As mentioned earlier, you can use Facebook Marketplace to boost sales for your business. You can also use the platform to promote your personal brand, products, and services. With so many options, you might be wondering where to start.
When deciding how to use Facebook Marketplace, you should keep your audience in mind. Additionally, you should consider your strengths and weaknesses, as well as your goals and limitations.
With that in mind, you could use Facebook Marketplace to: Promote your products and services – If you’re already running an e-commerce store, you can also promote your products and services on Facebook Marketplace.
You can use the platform to host free giveaways and liquidity events to attract new customers and get them to visit your page.
Boost your brand and business – You can use Facebook Marketplace to boost your brand and business. You can do so by creating engaging content, such as product updates, giveaways, or behind-the-scenes posts.
Boost your Posts and Ads
Facebook allows you to boost your posts and ads to reach a wider audience. These paid posts and ads can help you increase your sales and drive traffic to your website. This is especially useful if you are launching a new product or service. However, the best way to boost your posts and ads is through testing.
This means you must create different posts or ads, and then track the performance of each post to see which ones are performing best. Then, you can duplicate the successful posts and ads to boost your sales even further.
The key to selling products and services on Facebook Marketplace is to engage your audience. That means creating engaging content that your customers want to see. That includes events, giveaways, product updates, and behind-the-scenes looks at your company.
Selling Strategies for Facebook Marketplace
One way to boost your sales is to create a coupon code, and then put it in your product listing. This will help you gain more attention from potential buyers. Another way to boost your sales is to set up your product listing to be easily scannable.