Whether you’re selling online to make some money on the side or as a business, setting up an online store is an excellent way to increase sales. It’s also a great opportunity to drive new customers to your site and build brand awareness by connecting with potential customers in a trusted environment.
And what better way to do that than through the launch of your own personal e-commerce store on Facebook? Their new feature, ‘Marketplace’, makes it super easy for users to buy and sell almost anything directly from their profile page.
As one of the most popular social media sites in the world, it’s a brilliant place to leverage and boost your sales. With over 1 billion monthly users, Facebook Marketplace is proving to be an excellent opportunity for sellers to expand their audience and increase sales.
However, there are many different sellers on this platform and competition will be fierce. In this blog post, we’ll give you some tips on how you can make the most money from your Facebook Marketplace shop.
What Is Facebook Marketplace?
Facebook Marketplace is a feature on Facebook that allows users to buy and sell goods to other individuals in their area. Think of it like an online garage sale, but without the garage!
The marketplace was introduced 2 years ago and was designed to replace ‘Buy and Sell’ groups, which have been a great way for users to connect with each other and sell things. Although Buy and Sell groups are still available, Facebook Marketplace has become more popular since it launched back in 2017.
The marketplace is a great opportunity for small businesses to attract a large number of customers. Facebook users can create a profile for their business and select which goods they want to sell. They can also link their goods to their website to increase their reach and drive traffic to their website.
Set Up Your Shop
When you start selling products on Facebook Marketplace, you’ll need to set up your shop. Facebook offers a few different options for how to set up your shop, such as in a group, page or a standalone store.
Let’s first look at the differences between a group, page and a standalone store. A group is a closed community on Facebook where members can’t see your shop unless they’re invited.
A page is a public place where members can see your shop, but they can’t purchase anything unless they click through to your website. A standalone store is a combination of the two. It’s a public place where members can view your shop and purchase goods from your Facebook page. Now the question is, which one should you choose?
Well, you should choose the one that best meets your business needs and is relevant to your business. If you already have a Facebook page, then you can set up a standalone shop and add your products to it. If you want to start fresh and create a new page just for your shop, you can do that as well.
Add Rich Product Images
You don’t have to have an amazing product to make a profit on Facebook Marketplace. You just have to have a way of convincing people to buy from you. And the best way to do that is by adding rich, high quality product images.
This is actually one of the most important factors when it comes to selling on Facebook Marketplace, but it’s also one of the most neglected aspects by many sellers.
It’s very important to make sure that the first thing a customer sees when they come to your page is an image of your product. Remember, the customer doesn’t have the opportunity to touch or feel your product before they buy.
All they have is the image you provide, so they have to trust you based on the image alone.
Assign Staff To Manage Orders
It’s important to establish trust with your customers, but more importantly, it’s also important to protect yourself as a seller. When you’re starting out, you should consider having only one person handle all of your orders.
As your business grows, you may want to assign different staff members to handle orders. This could include a person in charge of shipping products, one in charge of taking payments and one in charge of answering customer service questions.
When starting out, it’s best to avoid having multiple people handling orders. This could lead to confusion and miscommunications. Instead, have one person handle everything. This will help ensure that orders are processed as quickly as possible and customers receive the best service possible.
Establish Trust With Customers
As mentioned above, the product images are important, but the main thing that will build trust with customers is your product descriptions. When you add products to your Facebook Marketplace shop, you’ll notice there’s a section for product descriptions.
You can use this section to share information about your products, such as what they’re used for, any warnings, etc. When writing your product descriptions, be sure to include as many details as possible.
Describe the product, explain how it works and mention any features. Avoid writing your product descriptions like an advertisement. Instead, write them in a way that educates your customers and helps them make an informed decision.
Use Facebook ads to attract customers
Another great way to build trust with your potential customers is to run Facebook ads targeted to your potential customer base. Facebook ads are a super effective way to build brand awareness and target customers.
When you run Facebook ads, you can select the audience you want to target. This could be people who like a certain brand or people who live in a certain city.
You can also select the language they speak. When you target customers, you can use words that describe what you sell to help you reach them. For example, if you’re selling organic food, you can write your ad using keywords related to organic food.
But remember to be careful not to get too spammy with your ads. Facebook has strict rules about what’s allowed and what’s not. It’s important to follow these rules when running ads, or you could get your account banned.
Give customers a reason to visit your website
This is another great way to build trust with your customers and give them a reason to visit your website. By placing a link to your website on your Facebook Marketplace product page, you can drive traffic to your website and help potential customers learn more about your products.
By entering your website address into the description box in Facebook Marketplace, your customers will be able to click on the link and visit your website. They’ll also be able to see products you offer on your website.
However, you don’t want customers to click on your website link and find a homepage. Instead, you want to make sure that you drive them directly to a page that offers more information about the product they’re interested in, such as a product description, a comparison between your product and others, etc.
Be flexible on price
When you’re selling products on Facebook Marketplace, you’ll likely see a wide range of prices. This is because there are many different sellers on Facebook Marketplace and they all have their own pricing strategy. When you’re starting out, it’s advisable to sell your products at a relatively low price.
This will help you move more products and help you create a name for yourself as a reputable seller. However, it’s important to be flexible on your price. This will help you avoid price wars with other sellers who are trying to undercut you. When you’re flexible on your price and have a great product, this will attract customers who are willing to pay a higher price.
Can you make a lot of money on Facebook marketplace?
Yes, you can make a lot of money on Facebook marketplace. But first, you’ll have to find a product that sells well on the platform. It’s also important to note that you won’t make a lot of money right away.
Facebook Marketplace is a place where you can build a steady business over time. When you find a product that sells well on Facebook Marketplace, you can scale your business by hiring more people to help you sell.
You can use your profit from selling on Facebook Marketplace to reinvest in your business and hire more people to help you sell more products. As your business grows, more and more customers will start visiting your page and buying your products.
How do I get more sales on Facebook marketplace?
There are so many ways to get more sales on Facebook marketplace. The first step is to make sure you have your Facebook marketplace shop set up properly