Keeping up with best practices is an important part of any social media strategy. To help you stay on top of your game, we’ve compiled our top Facebook insider tips. If you’re already using some of these strategies, great!
You’re ahead of the curve. If not, keep reading to learn how to take your brand presence to the next level. Instagram and Snapchat are dominating conversations about social media right now, but that doesn’t mean that Facebook is irrelevant or unimportant.
In fact, it’s still a very useful platform for brands and businesses—particularly if you know how to leverage its unique features to your advantage. Even so, that doesn’t mean that all of your previous strategies for other platforms don’t apply here as well.
The same key elements can be used in almost any platform, which is why we’ve compiled this list of the top 10 Facebook best practices that will get you more likes and shares.
1. Make Your Content as Visual as Possible
The fact is that social media is about visuals. If people can’t see your product right in front of their eyes, they can’t buy it. People might click on your ad out of curiosity, but they’ll click off again if they can’t “see” what you’re offering.
Getting your visuals right isn’t just about posting beautiful photos; it’s also about knowing how to take advantage of the images your customers are posting. Look out for photos and videos posted by your fans and respond to them.
Don’t just ignore them! If you can get a photo of your product in front of a potential customer, you’ve taken an important step towards converting them. If there’s one thing that will help you succeed on Facebook, it’s this.
If you aren’t leveraging visuals in your content, you are missing out on a major key to success. You should have visuals in your content, and you should also be looking for opportunities to leverage the images your fans are already posting.
2. Use a Coherent Brand Color Scheme
Every post you make on your page has the potential to be shared. That means that every post is also an opportunity for your brand to be seen. If you use a consistent color scheme, it will make it easier for people to take your content and share it with their friends.
Make it easy on your fans by giving them a consistent color scheme to work with! You can choose one of two options when it comes to your color scheme—you can either choose a single color to use throughout your posts, or opt for a hybrid approach and use two or three colors to create a more cohesive look.
Keep in mind that the majority of people are visual learners, so using a color scheme will help make your content more memorable.
3. Find Out What Works for Your Audience and Keep Doing It
If you’re in the business of posting content on Facebook, you have to have an idea of what your audience wants. Fortunately, there are plenty of ways to get this information. One of the most advanced ways to find out what works for your target audience is with a software called Sprout Social.
This is a social media management tool that will help you search and analyze your Facebook posts, giving you data on what posts are most successful. With Sprout Social, you can track engagement on Facebook, Instagram, Twitter and more.
Another way to find out what works for your audience is by sticking to your successful posts. If you post something on your page and get lots of shares and likes, you know it’s working. Keep doing it! If you post something and get very little engagement, that’s a sign that maybe you should try something else.
4. Use Facebook’s Ad Platform to Learn About Your Audience
Did you know that you don’t have to create posts to find out what your audience likes? You can actually create Facebook ads that will tell you exactly what your audience responds to. With Facebook’s ad platform, you can create ads that are directed towards a certain kind of person, like people who like your page or people who live in a certain area.
You can also create ads that are directed towards a certain emotion, like fear or happiness. When you create these ads, you’ll get a report that tells you who your audience is and what they respond to. From there, you can create more effective posts that your audience will love.
5. Keep an Ear to the Ground for New Facebook Features
Keeping up with Facebook best practices doesn’t just mean keeping an eye on what works now—it also means keeping an ear out for new features. Facebook is always adding new features that can help you create better content and get better engagement.
It’s important to keep an eye on Facebook’s announcements to see what new features you can take advantage of. Once you’ve identified a new feature that could help you, try it out! Test it out and see how it works for you. If it doesn’t work, move on. If it does, keep it in your toolkit and use it again.
6. Be Careful With Facebook Custom Audiences and Lookalike Audiences
Using the ad platform and creating custom audiences can be a great way to grow your Facebook presence. However, it’s important to be careful with it. Custom audiences are people who have already interacted with your page in some way—maybe they’ve liked your page or commented on one of your posts.
Lookalike audiences, on the other hand, are people who are similar to your existing fans and subscribers. Custom audiences are great for retargeting potential customers and getting them to come back and visit your page again.
Lookalike audiences are great for increasing brand awareness and bringing new people to your page. Keep in mind that if you abuse these audiences, Facebook could shut you down. Be careful with how you use them and don’t go overboard.
7. Don’t Forget to Customize Your Facebook Ad Targeting
With Facebook’s ad platform, you can create ads that are shown to certain people based on their interests and demographics. It’s important to make sure that you’re targeting the right people—not only will it lead to higher engagement, but it will also make it easier to convert those people into customers.
When you create your ad, you get to choose who should see it. You can either select a demographic or an interest. You can also add in additional targeting options, like where someone lives or what device they use to access the internet. The more specific you can be with your targeting, the better.
When you’re creating your ad, don’t forget to also include a call to action. Let people know what you want them to do: click on your link, visit your website, etc.
8. Use Video Ads
Video ads are a great way to get your message across to potential customers. Not only are they more engaging than other types of ads, but they’re also proven to work. It’s estimated that 90% of online marketers use video in their marketing, and for good reason!
Not only do video ads get more likes and shares than other types of ads, but they also get more clicks. If you want to make sure that your ad really stands out, video ads are the way to go. Not sure where to start with video ads?
We’ve got you covered. We’ve put together a comprehensive guide to video ads, including what kinds of videos work best and how to create video ads that grab people’s attention.
9. Use Facebook’s Lookalike Audiences
Facebook’s lookalike audiences are a great way to grow your brand’s presence and reach more people. How does it work? Well, Facebook takes a look at the people who have liked your page or visited your website and creates an audience that is similar to them.
You can then use this new audience to create ads that are shown to people who are similar to your current fans. This is a great way to expand your reach and bring more people to your page.
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10. Create a Facebook Show or Movie Series
We’re seeing a huge increase in the amount of content available in the Facebook Watch section. This platform allows you to publish regular or episodic content that’s hosted on Facebook, so your audience can engage with you 24/7, even when you’re sleeping.
If your brand is interested in creating a show, look no further than the success of shows like With Friends like These and The Interrogation Room. These types of shows offer viewers behind-the-scenes access to the production process, which makes them especially engaging.
If you’re more interested in creating a movie series, there are still a few things you can do to get the most out of your content. First, try to keep your episodes short, somewhere between 5 and 10 minutes. This way, your followers can easily fit your content into their busy lives and come back to it whenever they have the time.
11. Add Rich Content Like GIFs and Articles
We’ve all seen posts with only text in the image, but if you want to really stand out on Facebook, you’ll want to include something more engaging. There are plenty of ways you can add richer content to your posts.
One of the most popular ways is to add images and GIFs. If you don’t know where to find images or GIFs, try using a tool like Unsplash or Pexels to find high-quality images for free. You can also add rich content to your posts by adding a link to an article that your followers might find interesting or helpful.
If you want to add a link to an article, there are a few things you’ll want to keep in mind.
12. Add Facebook Events
Facebook events are an easy way to increase brand visibility and interact with customers. Whether it’s an event you’re hosting or a conference you’re attending that you’d like your followers to know about, Facebook events are a great way to do it.
Once you post your event, your followers will get several notifications about the event and will be able to browse the details.
If you want to increase visibility, you can also boost your post. In order to make the most out of this feature, you’ll want to make sure that you’re posting the right details.
Make sure to include the date and time of your event, the location, and any relevant links or hashtags. Once your event is live, you can use the Facebook event functionality to interact with your followers. You can respond to comments, invite people, and join or host a conversation.
13. Make Good Use of Call-to-Action Buttons
One of the most crucial parts of your Facebook brand strategy is the call-to-action. This is the part of your post where you encourage your followers to take action. You have two main options for this section of your post: promote a product or service, or ask for likes and shares.
Both of these options are valid, but which one you choose will depend on your brand’s goals and the type of post you’re publishing. If you’re looking to drive clicks and increase sales, promoting products and services is your best bet. If you’re looking to grow your following and build brand awareness, you’ll want to stick with likes and shares.
14. Consistent Content Strategy
If you want your Facebook posts to perform well, you need to make sure that they fit into a larger content strategy. Each platform has its own unique features, but most of them share common components, like a headline and a call-to-action.
Achieving a successful post requires that you write a compelling headline, create a helpful visuals, put your content in a clever location, and make sure that you’re promoting your post correctly.
15. Weekly Facebook Live Sessions
If you’ve never done a Facebook Live session, you’ve been missing out. This is a great way to interact with your followers in real time, while also increasing brand visibility. You can do anything from answering questions to providing tips, or you can invite other celebrities and experts to join your broadcast.
Keep in mind that Facebook Live is different from other types of content. You’ll want to make sure that you’re using this platform correctly. When you go live, you don’t want to simply sit behind your computer and read your followers a script. Instead, you should be looking to engage with your viewers as much as possible.
16. Show, Don’t Just Tell, With Visual Content
The best thing about Facebook is that it’s a visual platform. In fact, studies show that posts with images receive, on average, 2.9X more engagement than posts without images. Whatever you’re posting, you should always strive to make it visual.
This means you should use images whenever possible and include links to helpful articles instead of simply writing everything out in your post.
17. Don’t Forget About Instagram
If you’re only focusing on Facebook, you’re doing your brand a disservice. You should be posting regularly to both Facebook and Instagram. Unfortunately, these two platforms aren’t quite as similar as people might think.
Even though they’re both owned by Facebook, they’re run a little differently. Like Facebook, Instagram is a visual platform, but it’s also a lot more casual. This means that you’ll want to focus less on growing your following and more on simply maintaining an active profile on the platform where your followers are actively engaged with you.
18. Give Your Audience What They Want
You can’t expect to build an audience on Facebook if you’re not giving them what they want. This means that you should pay attention to what your followers are responding to, and what they’re not.
If you keep getting likes and shares, but aren’t growing your following, this could mean that you’re simply posting the wrong things at the wrong times. If your posts aren’t getting the attention you think they deserve, there are a few things you can do to improve.
19. Use Calendars and Trackers to Stay on Top of Things
At the end of the day, social media management is a full-time job. If you don’t want to be stressed out and overwhelmed, you need a system to keep track of everything. Using a calendar and a tracker can help you stay on top of your social media management without losing your mind.
You can track the posts you want to publish and the posts your competitors are publishing to keep an eye on what’s working and what isn’t.
Conclusion
Marketers used to have a pretty easy job: create a cool ad and throw it on the airwaves. The rest was basically effortless. Today, things are much more complicated. Social media has fundamentally changed the way we communicate with one another. It has also transformed the way businesses communicate with their customers.
The best way to take advantage of these changes is to keep up with the latest social media best practices. If you want to be successful with your social media marketing, you need to keep up with these best practices. The better your content is, the more people will engage with it, and the more people engage with it, the more likely it is that you will grow