How to Grow Your TikTok Account and Make it Matter

After all, with over 500 million users, how can you not tap into that market? But before you dive head first into this new app, there are some things you should consider first. TikTok and Musical.ly are very different from other popular social media apps like Instagram or Twitter because they’re built around videos instead of images or captions.

It also doesn’t let users share their own content as much as other platforms do; users mostly just watch and react to each others’ short clips instead of uploading their own original content (with some exceptions).

This may make keeping track of your brand less important than on other sites – but at the same time, it also means that your presence is more visible than ever before among these millions of potential new customers! So now we will tell you how to grow your TikTok account and make it matter!

1. Plan ahead

When you’re launching any new social media channel, it’s always best to have a plan in place. First, you’ll need to decide what kind of content you want to post to your TikTok account. Next, you’ll need to set a schedule for when you’ll post this content.

Finally, you’ll need to create a system for tracking your results to see how well your efforts are paying off. While you don’t necessarily have to know all of the specifics up front, planning ahead is always a good idea.

It’ll help you get off the ground more quickly, and it’ll help you avoid the “feast or famine” scenario where you either have tons of followers or almost none at all.

2. Start with research

When you’re building a new branded presence on TikTok, it’s important to know who you’re trying to reach with your content. You can do this by using a research tool like BuzzSumo to see what posts about your brand or industry are most popular on TikTok. This will give you a sense of what you should post about on your channel.

It will also help you get a sense of what kind of content is already being posted by your competitors, so you can try to avoid being too predictable. TikTok also has a built-in social media analytics tool that you can use to monitor how your posts are performing in terms of audience reach, reaction rates, and more. This will help you look for patterns in how your content is being received so you can decide if you need to make any changes.

3. Create consistently great content

Once you’ve decided what type of content you want to post on TikTok, you’ll need to make sure it’s both interesting and engaging enough for your followers to want to watch it. This means you’ll have to put a little more effort into each post than you would if you were just sharing your own Instagram photos on TikTok.

First and foremost, you’ll need to make your content as visually appealing as possible. TikTok videos are designed for quick and easy viewing, so you’ll want to keep your videos as short and simple as possible.

The best TikTok videos are usually between 15 and 45 seconds long. Next, you’ll want to make sure your content is relevant to your brand and your industry, which will ultimately help it spread even further.

4. Use your own channel to promote your brand

By now, you’ve hopefully realized that TikTok is a social media platform that’s built around video clips. While you can technically share pictures, text posts, links, and GIFs, video is the real king of TikTok. So if you want your TikTok videos to actually drive traffic to your website, you’ll need to use a tool like Vidly to link your videos together.

TikTok also has a feature that lets you add hashtags to your videos, which you can use to link your channel to your website, products, or brand. TikTok also lets you create a “branded channel,” where you can host your videos and use a custom URL for your account.

This allows you to connect your TikTok channel to other social media channels like Facebook, Instagram, and Twitter.

5. Monitor who’s talking about you and what they’re saying

This may sound a bit like “spying” on your followers, but it’s actually a pretty common practice among social media managers. You can use a tool like Sprout Social to keep tabs on what your followers are saying about your channel, who they’re interacting with, and where they’re coming from.

This way, you’ll be able to see what people are saying about your brand and your channel, and you can use the data to inform your content strategy moving forward.

6. Decide What’s Most Important to You

Before you dive head-first into your TikTok channel, you should stop and think about what you really want from the platform. First, ask yourself what your end goal is with TikTok. Do you want to drive traffic to your website, sell products, or increase brand awareness? Once you understand what TikTok can offer you, you can decide what’s most important to you.

For example, if you want to boost your web traffic, you can use your TikTok channel to promote your website or other online content (like blog posts). If you want to increase your brand awareness, you can make your TikTok channel an extension of your existing social media accounts so they link together seamlessly.

7. Choose Your Strategy

Now that you know what your goals are, it’s time to come up with a strategy for achieving them. There are tons of different strategies you can employ on TikTok, but some may be more suited for you and your brand than others. For example, you can try to form brand partnerships with other TikTok accounts.

You can also try to get your content reposted by TikTok influencers. You can even create campaigns that use hashtags to encourage your followers to share your content. No matter what strategy you choose, it’s important to remember that TikTok is a very visual platform. If you want to succeed, you’ll need to make sure your content is as visually appealing as possible.

8. Pick Your Keywords Wisely

Now that you know what your strategy is, you’ll need to decide which keywords you want to focus on. TikTok lets you add up to five keywords to your channel, which will help people find you by searching within the app.

These keywords don’t have to be related to your brand or products – they can be related to the kind of content you post. If you want to use these keywords to your advantage, you can use a tool like Keyword Tool to come up with some ideas.

TikTok also lets you add hashtags to your videos, which you can use to promote your posts even further. You can use these hashtags to include your brand name and other keywords that are important to you.

9. Add Rich Media Elements

There are plenty of tools you can use to spruce up your TikTok posts, whether you’re using your branded channel or posting to someone else’s. You can use things like polls, surveys, and quizzes to engage your followers and encourage them to interact with your posts.

You can also use polls and quizzes to promote your products or website by including links in your posts. You can also use polls and surveys to see what your followers are interested in so you can tailor your content to their needs.

10. Create Influencer Strategies That Work for You

Finally, you can use TikTok to reach out to influencers in your industry and try to get them to promote your brand on their accounts. You can use tools like BrandRelevance to find influencers, and you can use TikTok’s built-in social media management tool to reach out to them. TikTok also has a public “feed” where people can post their content, including links and hashtags. If you want to promote your brand, you can use your own feed to share links.

11. Create a Great Profile

Your profile is the first thing people see when they get on TikTok, so it’s important to make it count. Here’s what you should include to make a good first impression:

12. Add Rich Media

Another great way to make your profile stand out is by adding photos and videos that go behind the scenes of your business. You can use this to show your team members enjoying their jobs, your office location, and what it’s like to work with your brand.

If you run a restaurant, you could show photos of your chef making some of your favourite dishes, or if you sell beauty products, you could show how your team creates their famous makeup looks.

You could even show your customers’ reactions to your products, or host a poll or survey to get feedback from your followers. The options are endless, so think about what would be most helpful to your audience and do that!

13. Host a Live Event On TikTok

If you’re planning a big event for your followers, such as a contest, sale, or major announcement, hosting a live event on TikTok is a great way to get the word out. Live events are a unique format that TikTok has been testing with select partners.

It allows you to create a custom live video that runs for a set amount of time and can be saved, edited, and replayed as many times as you’d like.

Live events can be used in lots of different ways, such as to give away tickets to a major event, host a Q&A session, or provide useful tips and tricks on how to use a product. If you’re hosting a live event, make sure to promote it across TikTok, other social media accounts, email list, and even your website, so that as many people as possible know about it!

14. Post Short, Snackable Content

TikTok is mainly about short-form videos and images, so be sure to post content that is visually appealing and easy to digest. This can be done by posting polls, quizzes, or fun facts about your brand, products, or even the industry you work in.

You can also post behind-the-scenes photos, short interviews with your employees, or tips/tricks/life hacks that are relevant to your audience. Be creative and find ways to engage your followers with bite-sized content that they’ll love to check out while they’re on the go!

15. Creating a Business Account

If you decide to create a business account, be sure to use the name of your brand and include your location, job title, and website URL. TikTok also lets you add a short description with your brand’s mission statement, a short introduction video, and a link to your Instagram account, so make sure to tap into all three of these features! TikTok Business Accounts are free for now, so there’s no reason not to start using them right away.

It’s important to add your brand’s logo to your TikTok profile, but make sure you do it the right way. TikTok allows you to shrink your logo and upload it in a square format to make it fit. Make sure your logo is easily recognizable and stands out so that people know they’re checking out your business account.

16. Create High-Quality Content

You’ve probably heard this advice before, but it’s worth repeating: you have to create high-quality content before you even think about uploading it to TikTok. You don’t want your followers to see anything but your best, especially because TikTok is such a visual app.

It’s also important to remember that your followers are mostly casual viewers who don’t want to sit through a long video or read a long article – they want short, easy-to-digest information that doesn’t require a ton of effort. That’s why short videos are great for TikTok – but that doesn’t mean your content should be boring or unoriginal.

17. Grow Your Audience With Ads

Ads are a great way to get your TikTok account in front of more people, but they can be a bit pricey. If you have a large budget, this is a great way to get your TikTok account discovered by many more people.

Another option is to create a unique hashtag and post it on TikTok and other social media accounts. TikTok allows you to add hashtags to your posts, but it’s best to create a unique hashtag that only your brand uses.

If you create a unique hashtag and promote it on TikTok, other social media sites, and your email list, people will click on the hashtag and find more information about your brand. This is a great way to reach a new audience and also give your TikTok account some extra attention.

18. Know Your Audience

Now that you’ve started posting on TikTok, it’s important to know who your audience is. This will help you figure out what type of content to post, how often to post, and even which user demographic to target with your ads.

You can learn more about your audience by opening up an account on Crowdfire, which allows you to track your TikTok account and see who your followers are, when they like/dislike your content, and more!

Once you know your audience, you can create content that appeals to them and makes them want to come back for more!

19. Promote Your TikTok Account

Last but not least, you want to promote your TikTok account to make sure that as many people as possible see it and click on it. This can be done by posting links to your TikTok account on all of your other social media accounts, as well as sending a few emails to your email list with a link to your account.

You can also tap into TikTok’s built in promotion features, like their leaderboard, which shows the top accounts on TikTok each day.

When you post on TikTok, make sure you use a catchy headline, a click-worthy image, and write engaging text so that people are more likely to click on your post and follow your account. These tips will help you grow your followers and make sure they come back for more!

20. Promote Your TikTok Account

Making sure that people know you’re on TikTok is an important first step, but it’s only the first step. If you’re not engaging with your followers, you won’t be growing your account very quickly. Here are some tips for getting started and engaging with your followers:

21. Know Your Audience

Now that you’ve started posting on TikTok, it’s important to know who your audience is. This will help you figure out what type of content to post, how often to post, and even which user demographic to target with your ads.

You can learn more about your audience by opening up an account on Crowdfire, which allows you to track your TikTok account and see who your followers are, when they like/dislike your content, and more!

Once you know your audience, you can create content that appeals to them and makes them want to come back for more!