6 Tips for Successful Amazon Advertising: How to Get the Most out of Your Budget


When it comes to advertising, Amazon is a bit of an anomaly. Sure, other digital advertising channels like Google Ads, Facebook and Instagram have also experienced explosive growth in the past few years. But when it comes to Amazon Advertising, things are a bit different.

With over 240 million active users and 500+ million products listed on its website alone, it’s safe to say that Amazon is one of the biggest online marketplaces in existence today – and likely will continue to be for the foreseeable future.

As such, advertisers continue to allocate their advertising dollars into this channel and see great results. In fact, a recent study found that 90% of brands using Amazon as a primary advertising channel saw a positive ROI. So why exactly does this platform work so well for advertisers?

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