Keeping your Facebook page fresh and relevant is a breeze, but creating a sales machine? That’s a different story. The platform is built on relationships, not transactions. While this makes for genuine connections, it also means you won’t find any obvious buttons or checkboxes to press in order to drive traffic or sales.
No matter how much you love cats, pandas, and all things cute, they don’t have any measurable ROI when it comes to your business.
To create a sales machine that converts likes into leads and followers into customers, you need focus and clarity. Although there are many ways you can use Facebook as a selling tool, choosing the right ones from the start should help simplify things. Here are seven suggestions to get started…
In this digital age, almost every business needs a presence on social media to stay relevant. And while Facebook is one of the most popular social networks out there, not many businesses take advantage of its potential as a sales tool.
Sure, you can use your personal profile to stay in touch with friends or set up a company page to post company updates and events. However, when it comes to using Facebook as a sales tool – things get slightly trickier. Unless you’re an experienced marketer or have some contacts at hand, breaking through the noise on Facebook is hard.
But that doesn’t mean it’s impossible! It just means you need some tips on how to use your Facebook page as a sales machine instead of just another platform for keeping your customers updated about new products and services. This blog post will provide you with exactly that:
1. Build a community around your brand.
Building a community around your brand is key to making your Facebook page a sales machine. A helpful way to think of this is to treat your Facebook page like a forum where you and your customers can interact with one another.
While you’ll still want to post product updates, you should post things that spark conversation and invite feedback. You’ll want to steer clear of clickbait headlines or anything that sounds “salesy”.
As an example, let’s say you sell dog food. You can post pictures of adorable dogs and ask your customers to share pictures of their dogs. That way, your customers will feel like they’re a part of a community and that they’re interacting with each other.
2. Use an ad campaign to grow your audience.
If you want to grow your audience quickly, Facebook ads are the way to go. You’ll likely want to test a few different ads to see which ones convert best for your business. When selecting your targeting, you’ll want to choose your ideal audience. You can also look for audiences based on things like interests, demographic, and location.
Once you’ve chosen your targeting, you’ll want to write a compelling ad that entices people to click and learn more about your business. Once you’ve started an ad campaign, you’ll want to keep a close eye on your ROI.
Depending on the length of your ad campaign, your ROI will vary. However, if you’re consistent with your ad campaigns, you can expect to see some serious results with growing your audience.
3. Run a Facebook ad to discover your target audience.
Another way to discover your target audience is to run a Facebook ad aimed at your existing customers. When you run an ad for your existing customers, you’ll have the opportunity to ask them questions.
You’ll want to ask them things like, “What are the struggles you’re facing?” or “What do you wish you could do more of in your life?” You can also invite them to leave a comment with the answer to a question like, “What keeps you up at night?”
You can use Facebook’s built-in poll feature to ask these questions and get real responses from your customers. By inviting your customers to comment on your Facebook posts, you’ll have the opportunity to learn more about their needs and desires.
This will help you tailor your product or service to meet their needs. You can also use this information to ask your customers what they’d like to see in the future or what they’d like to see more of in your business.
4. Send email drip campaigns to build connection with your audience.
Another way to build connection with your audience is to send email drip campaigns. With email drip campaigns, you’re sending one email at a time to your customer base. This is a great way to build connection with your audience and get them excited about your product. Drip campaigns are helpful for a few reasons.
First, it allows you to build a relationship with your customers and get them excited about your product. Second, it gives you an opportunity to showcase your expertise and show customers that you’re an authority in your field.
5. Ask for the sale at the end of every drip campaign.
By the time your customers have gone through your email drip campaigns, they’ll likely be eager to purchase your product. You can capitalize on this by ending each email with a CTA to purchase your product or sign up for your service.
By doing this, you’ll give your customers the opportunity to make the purchase that they’ve been waiting for. It also shows your customers that you’re confident in your product and that they should be, too.
6. Give away something for free, but make sure to ask for the sale at the end.
Another way to build connection with your audience is to give away something for free. This can be anything from a guide to a workbook to a cheat sheet. Whatever you decide to give away for free, make sure it’s relevant to your product or service.
By giving away relevant content for free, you’ll give your potential customers something of value. This will help them to trust you and your brand.
It will also help you gain their email addresses so that you can send your customers emails about your product. By giving away helpful, relevant information, you’ll also create an expectation in your customer’s mind that you’re an authority in your field. This will help you gain their trust and show them that you’re trustworthy.
By the end of the free content that you give away, it’s important that you ask your customers to sign up for your email list. You can also ask them to make a purchase or take another action that will move them closer to purchasing your product.
7. Co-marketing is another way to increase sales.
If you’re trying to make more sales, you can also look into co-marketing. Co-marketing occurs when two companies work together to generate leads and sales for their respective brands. By forming partnerships with other companies that have a similar target audience, you can help each other grow your brands.
By creating strategic partnerships with businesses that have a similar target audience, you can help each other grow your brands and increase sales. By working together, you’ll send more leads to each other and have more opportunities to sell your products.
8. Showcase customer testimonials
Another way to increase your sales through your Facebook page is to showcase customer testimonials. Customer testimonials are a great way to build trust with your customers. It also shows them that other people are satisfied with your product and that they can get the results they want.
You can add customer testimonials to your Facebook page to show potential customers that others have found success with your product or service. To add customer testimonials to your Facebook page, you can use a plugin like Customer Reviews For Facebook.
This plugin will allow you to display your customer testimonials on your page so that your potential customers can see how others have benefited from your product or service.
9. Utilize your email list
Another way to increase your sales is to utilize your email list. You can grow your email list by including a sign-up form on your website and on your Facebook page. You can also invite your customers to sign up for your email list by giving away a freebie or helpful resource. After they sign up, you can start to send your customers emails about your product or services.
By emailing your list, you’ll have an opportunity to sell your product or service over and over again. You’ll also have an opportunity to build a relationship with your customers and reduce the chances of them forgetting about you. By utilizing your email list, you’ll have an opportunity to increase your sales.
10. Create a sense of urgency
Another way to increase your sales is to create a sense of urgency. You can do this by reminding your customers that your product only lasts for a short period of time. You can also create a sense of urgency by offering limited time discounts or sales. By creating a sense of urgency, you’ll encourage your customers to purchase from you sooner rather than later.
11. Ask for the sale directly
This one will not work for all businesses, but it’ll definitely work for some! Let’s say you sell ties, or you’re a law firm specializing in divorce cases. Facebook is not the best platform for you, at least not directly. You don’t want to annoy your followers with sales posts. If you do it too often, they’ll end up unfollowing you and you’ll lose what little sales you’ve had. But what if you could get your customers to come to you voluntarily?
Well, you can! Let your customers know that you’re happy to help them with whatever problems they might have, be it getting the tie they’ve been eyeing for the last two months or the divorce papers they need to win the case. When you are a part of the community, people will be more likely to seek you out.
The same goes for your Facebook page. When you offer your services, people will have to come to you. You can then give them a call to action and ask them to buy your products or services directly.
12. Run a contest
Contests are great ways to boost sales and customer engagement on your page. Some are better than others, of course, so it’s important to understand the different types of promotions you can do to make the best use of your time and resources. Let’s start with the most popular types of contests:
- Prize draw: You give people a chance to win a prize by letting them enter their information for a chance to win.
- Predefined goal: A goal-based contest has a set objective, such as generating sales leads, increasing social engagement, or encouraging website traffic.
- Scavenger hunt: A scavenger hunt is a treasure hunt-like promotion that lets you create a fun and interactive experience for your customers. There are also different types of contests you can run on your Facebook page. You can run a photo contest, trivia contest, video contest, etc. You can even create a “Like to win” contest to incentivize your followers to like your page. No matter which type of contest you choose, it’ll help you generate buzz and engage your followers. When they see they have a chance to win something, they’ll be more likely to engage with your page!
13. Utilize your email list
The advantage of having an email list is that you can communicate with your customers directly. You can create a sense of urgency for your Facebook sales and offer discounts for those who want to purchase from you immediately.
You can also send them links to your products or services, so they can purchase what they want immediately. Sending emails to your customers regularly is a great way to stay top of mind and keep your brand fresh in their minds.
Also read: 19 Creative Marketing Ideas to Boost Your Business
If you have been providing value to your customers and you have built trust with them, they will be willing to purchase from you. You can also use Facebook Custom Audience to help you target your customers in the right places.
Facebook custom audience allows you to create a group of people that you have already interacted with on Facebook. This can be a group created from your Instagram audience or the people that have visited your website.
14. Turn your blog into a lead generation tool
If you’re running a blog, you can use it to get more people to engage with your Facebook page and make sales. If a customer finds a blog post that was helpful to them, they’ll be more likely to follow your page.
And if you have a blog that talks about your products and services and solves the problems your customers have, you can lead them to your sales page. You can link your blog posts to your products and services and even invite your readers to purchase from you directly. This will help you generate leads from your blog posts and turn them into customers.
15. Create an exclusive buyer’s club with an email marketing program
If you want to turn your Facebook page into a sales machine, you can do it by creating an exclusive buyer’s club. You can set up an email marketing program where you create a special club for your customers, where they can get special discounts, access to exclusive content, and even help with the products they’ve purchased from you.
The best thing about email marketing is that you can create automated campaigns. When a new person joins your email marketing club, you can send them emails and promote your products and services at the right time.
16. Utilize Facebook Events for lead generation
You can also use Facebook events to generate leads from your Facebook page. You can host an event related to your products and services or you can reach out to a guest speaker and let them know about your event.
When people know about your event and recognize it as an event that is relevant to them, they’ll be more likely to click “Interested” and “Going” and then follow your page. You can also ask your customers to invite their friends to your event.
17. Use Facebook ads as a customer acquisition tool
If you want to start selling immediately and your budget is low, you can use Facebook ads to target your ideal client and get them to visit your website and purchase from you immediately.
You can create ad campaigns that showcase your products and services and invite customers to visit your website and purchase from you. If you have a landing page set up that is related to your ad campaign, more people will click on your ad and visit your website.
18. Use Facebook Live to promote your ad offers.
If you want to up your Facebook game, you can host Facebook Live events and promote your ad offers during your Facebook Live events. When you host Facebook Live events, your followers will be notified and they can join your event and see what you’re doing and what you have to say.
You can use your Facebook Live event to promote your products and services and create urgency around your ad offers. You can create an exclusive event for your ad offer and create hype around your ad offer.
19. Write blog posts based on the content from your ad campaign.
If you’re using Facebook ads to promote your products and services, you can create blog posts based on the content from your ad campaign. This will help you get more people to engage with your page and click on your ad.
You can also use the blog post to create a sense of urgency around your ad offer and let your readers know when the ad offer ends. When you use a blog post to promote your ad campaign, the comments and engagement from your readers will lead to more people visiting your website and clicking on your ad.
20. Ask users to visit your website and shop with you directly.
Of course, this applies only if your products and services are offered online. If you want to turn your Facebook page into a sales machine, you can ask your followers to visit your website and purchase from you directly.
If you want to promote your products and services, you can use CTAs like, “click here to shop now” or “shop now to get these amazing discounts”. You can also add links to your products and services in the description of your posts and on your wall.
This article explained how to turn your Facebook page into a sales machine. The tips included asking for the sale directly, running a contest, utilizing your email list, turning your blog into a lead generation tool, creating an exclusive buyer’s club with an email marketing program, utilizing Facebook Events for lead generation, using Facebook ads as a customer acquisition tool, and asking users to visit your website and shop