In this digital age, the way your business communicates with its target audience is no longer limited to just printed flyers and newspaper ads. The prevalence of smartphones and other mobile devices has opened up new opportunities for businesses to market their products through mobile marketing.
These days, mobile marketing involves using SMS, MMS, mobile apps, voice calls, videos or images to communicate with customers directly via their smartphones. In this blog post, we’ll be discussing the 33 benefits of mobile marketing that every business needs to consider.
1. It’s the most effective way to reach your audience
No one is more familiar with your product than your customers. They are the ones who use it on a daily basis, and they know best what has worked well for them and what hasn’t. However, in order to receive their feedback, you have to ask them. When you engage in mobile marketing, you are communicating directly with your customers via their mobile devices.
This gives them an opportunity to give you feedback, tell you about issues they have faced with your product, or even just share their suggestions for improvement. This direct communication helps you to receive feedback directly from your customers, so that you can improve your product or services to better suit their needs.
2. It’s cheap and has high ROI
Mobile marketing is one of the cheapest forms of marketing available to a business today. Compared to other marketing channels, such as print media, direct mail, or even online display advertising, mobile marketing is significantly less expensive. To successfully market your business via mobile devices, you don’t have to go all out with a multi-million dollar campaign.
In fact, you can use SMS marketing to reach your potential customers for less than $1 per day. As long as you understand your audience, you can easily come up with a mobile marketing campaign that works well for your business. With mobile marketing, you can even create a multi-channel campaign that includes SMS, MMS, and voice calls, so that you can reach your customers across multiple devices.
3. It gives you real-time insights into customer behaviour
When you engage in marketing activities, you want to understand how your customers are responding to it. What is the best time to send your text messages or voice calls? What are the best days to send them?
How many times should you send them? Mobile marketing helps you understand the best time to send your marketing messages to your customers. You can track your customers’ activity on their mobile devices, such as the times they use their device, the apps they have installed, the websites they have visited, and even the amount of time they spend on each app or website.
Real-time insights into your customers’ behaviour help you optimise your marketing activities in a way that reaches your customers at the right time, and with the right message.
4. It offers strong branding opportunities
It goes without saying that branding is an essential part of any business. However, branding doesn’t end with marketing materials or advertisements. It also involves the customer experience, customer service, and the actual product. When you engage in mobile marketing, you have the opportunity to better your brand on each of these levels.
You can use branded SMS messages to create a positive brand image for your business. You can also use branded voice calls to make your customers feel valued. You can also provide excellent customer service via SMS and voice calls. This way, you can ensure that every customer gets a positive experience with your brand, even if they don’t get to interact with your product.
5. It allows you to conduct platform-specific marketing
Mobile marketing is not limited to smartphones. In fact, it encompasses SMS, MMS, mobile apps and more, which means that you can deliver your marketing messages across multiple platforms. You can use SMS marketing to reach your customers on their smartphones, feature phones, and even on tablets. While you can use MMS to deliver images and videos on smartphones, you can also use it to reach your customers on feature phones.
6. It helps you gain exclusive content ownership
There’s no doubt that the internet is a great source of information, but it doesn’t provide any kind of exclusivity. Everything on the internet is available for everyone to see. If you want to protect your business from being ripped off, you need to protect your content. To achieve this, you can use mobile marketing to create exclusive content for your customers. While you can use SMS marketing to deliver your content to your customers, you can also use MMS to deliver images and videos.
7. It assists with ad optimisation based on real-time data
Mobile marketing campaigns help you understand the language that your customers use to search for products and services. You can also use them to understand the language that your customers use to communicate with your business.
You can use this language to create targeted ads that appeal to your customers based on their language. You can also use this data to adjust your pricing, and other marketing strategies.
8. It provides platform diversity for your business
As we’ve already said, mobile marketing allows you to reach your customers across multiple devices, such as smartphones and feature phones. This way, you can reach customers of all kinds, from people who have the latest devices, to people who have older or simpler phones that don’t have internet capabilities.
This also helps you reach customers who don’t have access to a computer. This can be especially important for businesses that operate during non-traditional hours, such as restaurants or retail shops.
9. It builds strong relationships with your customers
Strong relationships are the cornerstone of any successful business. They help to build a loyal customer base that trusts your brand and will repurchase your products. As we’ve seen before, mobile marketing can help you create these relationships by providing excellent customer service through SMS and voice calls.
By delivering unique content to your customers via SMS, you can make them feel valued and special. You can also use this content to provide your customers with information and updates regarding your products and services.
10. It gives you a unique selling point for your brand
A strong brand is essential for the growth of your business, but it doesn’t mean that you have to create an entirely new brand. Instead, you can build upon your brand to create a stronger business.
When you engage in mobile marketing, you can use this as a selling point for your brand. You can even use it as part of your business name. Take, for example, a restaurant chain that delivers its food using an SMS-based ordering system. You can use this to your advantage and create a catchy name for your business, such as “Order from your SMS.”
11. It increases your chances of being discovered by new customers
No business lasts long by relying on only a few customers. Instead, you have to grow your business and expand your customer base so that you can continue to make a profit. Mobile marketing can help you reach new customers by bringing your product to their attention.
Whether you’re marketing on a smartphone or feature phone, you can use push notifications or SMS to display your advertisements. You can also use MMS to send images or videos.
12. It helps you stay relevant in the modern marketplace
The key to success in any industry is to stay at the forefront of the latest trends. This way, you can continue to provide your customers with excellent products and services and avoid becoming irrelevant. Mobile marketing can help you stay relevant in the modern marketplace because it’s a rapidly evolving field.
New advancements in technology are constantly being developed, and these advancements are being applied to mobile devices. In this digital age, the way your business communicates with its target audience is no longer limited to just printed flyers and newspaper ads.
The prevalence of smartphones and other mobile devices has opened up new opportunities for businesses to market their products through mobile marketing. These days, mobile marketing involves using SMS, MMS, mobile apps, voice calls, videos or images to communicate with customers directly via their smartphones. In this blog post, we’ll be discussing the 33 benefits of mobile marketing that every business needs to consider.
13. Build Consumer Relationships
Mobile marketing is all about building relationships with customers by establishing a connection with them. When you send engaging text or voice messages to your customers via their preferred communication channel, you get more room to build a relationship with them.
You can use SMS marketing to send notifications about special promotions or deals, help customers with product support, or send reminders about appointments or meetings. When done right, you can earn a loyal customer base and reduce the likelihood of customer attrition.
14. Increase Customer Engagement
Engagement is an important metric when it comes to marketing on social media. By increasing engagement, you’re essentially expanding your reach and the number of people who see your content and advertisements. Mobile marketing is one of the best ways to increase engagement significantly.
With this type of marketing, you can create special offers and content to engage your audience and get them to interact with your brand. You can also create competitions, quizzes and polls to encourage people to engage with your brand. You can also create polls to get your audience to tell you what they’d like to see more of.
15. Help Find Prospects
Another benefit of mobile marketing is that you can find new prospects by creating and promoting mobile landing pages. A landing page is a webpage that’s designed to get the attention of potential customers and direct them towards the sale with a few clicks of their mouse.
When you create a landing page designed for mobile devices, you can easily find new prospects who may have been looking for a product or service like yours. This is because your landing page will be listed among other mobile-friendly search engine results.
In fact, studies have shown that landing pages are more effective than printed advertisements. This is because landing pages are much easier to track and measure the results of your marketing campaign. They’re also cheaper to create and maintain.
16. Boost Brand Awareness and Branding
When you use mobile marketing to advertise your products, you can also boost your brand awareness. You can create ads that showcase your products and include your brand name or logo. You can also create custom ringtones to include your brand name or logo. When your customers see your name or logo on their mobile phones, they’ll remember your brand.
This will help boost brand awareness for your business. Mobile marketing can also help you stay consistent with your branding efforts. This is because you can use your branding across all of your mobile devices. You can design custom wallpapers, icons and ringtones. You can also use apps to create themed visuals and images that represent your brand.
17. Enable Real-time Marketing
Real-time marketing is related to the kind of content you’re posting on your social media channels. You can use real-time marketing to respond to breaking news stories or current events. You can also create content that’s directly related to what your customers are discussing.
For example, if there’s a new product or technology that’s being talked about in forums or blogs, you can create content around it and promote it through your social media channels. All of these things can be done through your mobile devices.
You can use your mobile devices to create content and respond to news stories. You can also use them to create discussions around topics that are relevant to your business.
18. Help in Lead Generation
Mobile marketing can help you generate leads for your business. You can create content that educates your audience about the product or service you offer. This helps you convert prospects into leads. You can also use your mobile devices to create quizzes and surveys to generate leads.
These types of activities will help you gather information about your prospects. You can also use mobile marketing to create a mobile landing page. These pages will direct your prospects to information about what your business has to offer.
You can also use polls and surveys to ask your customers about their interests. This can help you better understand what kind of products and services you should be offering.
19. Provide Real-time Data for Market Research
Another benefit of mobile marketing is that you can use it to gather real-time data for market research. You can gather information about your customers and prospects by creating polls and surveys. This can help you learn more about your customers so that you can tailor your products and services to their needs.
You can also use your mobile devices to create content that’s relevant to your customers’ interests. This will help you gather data about your target audience and help you better understand your customers’ needs. This can help you create products that better suit the needs of your customers.
20. Introduce New Products Through Mobile Marketing Platforms
Another interesting benefit of mobile marketing is that you can use it to introduce new products. You can create polls and surveys to ask your customers about their interests. You can use this information to create new products that are tailored to your customers’ needs. You can also use your mobile devices to create content that introduces new products.
This will help you promote your new products and gather initial feedback about them. You can use mobile marketing to create a mobile landing page. These pages will direct your prospects to information about your new products.
21. Provide a Free Marketing Platform for Small Businesses
Mobile marketing can also help small businesses get their name out there. You can use your mobile devices to create content that educates your audience about your business.
You can also use your mobile devices to create polls and surveys to gather feedback about your products and services. This will help your business get more attention and gather leads without having to spend money on marketing.
22. Help you understand what kind of ad platform(s) you should use
Mobile marketing can help you understand what kind of ad platform(s) you should use. It’s important to understand the different advertising platforms before you start advertising your business. Doing so will help you spend your ad budget wisely. Choosing the right ad platform depends on a few factors.
You’ll need to consider what your business offers, your target audience and your marketing budget. You should also think about how you want your advertisements to appear. Do you want them to be visual or auditory?
Where do you want them to appear? These are all important aspects to consider when choosing an ad platform. Mobile marketing can help you understand these aspects and determine which ad platform(s) is best for you.
23. Mobile marketing is an essential part of any business strategy.
Mobile marketing has become the standard for modern marketing campaigns. In 2018, 88% of people said they use their smartphones as their primary source of internet. What’s more, 91% of people expect brands to have a mobile-friendly website.
24. Grow your audience
Mobile marketing can help you grow your audience by helping you understand your customers better. This can help you create content that resonates with your customers, which in turn will help you increase your reach. You can also use this data to target the right audience for your products and services.
Mobile marketing can also help you send push notifications or emails that are useful. This can help you build a relationship with your customers and retain them. When your customers are happy, they might tell their friends about your products or services, which can help you reach out to more people.
25. Provide instant customer service
Mobile marketing can help you provide instant customer support. This can be extremely helpful when you have a large clientele or user base. You can use push notifications to let your customers know that you are there for them.
This can also act as a great way to let your clients understand your business and the products or services that you provide. Some platforms, such as WhatsApp, also allow you to reply to customer queries directly through the app. This can come in handy when you are on the go and don’t have time to visit your office.
26. Boost sales and convert leads
Mobile marketing can help you boost sales and convert leads. For example, a company like Datto can use SMS marketing to increase sales and close more deals by offering online backup plans directly to potential customers. You can also create an effective call-to-action (CTA) that will entice your customers to buy your products or avail of your services.
You can also use email marketing to connect with potential clients and convert them to leads or paying customers. This can be helpful for B2B companies, as a lot of businesses prefer to buy from other businesses. Email marketing can help you connect with these clients and convert them into paying customers.
27. Estimate market conditions and consumer behaviour
Businesses can also use mobile marketing to understand market conditions and consumer behaviour. This can help you estimate the number of people who will click on your ads, as well as the places where your ads are showing up.
This can help you choose the right targeting options for your ads and make sure that your ads are reaching the right audience. You can also use push notifications and in-app messages to understand your customers better and help you create better and more personalized products.
28. Leverage smartphone technologies to create new products
Mobile marketing can also help you create new products and features that are based on existing technologies. For example, a company could use text-to-voice features to have the ability to read out long texts to customers.
This can be helpful when you want to provide instructions or information to customers but don’t have the time to write it down. Similarly, a company could use visual recognition technologies to help customers identify items in their surroundings. This can be helpful when you want to create visual search features.
29. Help find the right marketing partners and collaborators
Mobile marketing can also help you find the right marketing partners and collaborators. This can be particularly helpful for B2B businesses that want to collaborate with other businesses. You can use your marketing channels to reach out to potential partners and let them know about your products or services.
You can also use mobile marketing to find marketing partners for your business. You can create a message that includes information about your products or services and send it to your potential partners. This can help you find partners who can help you reach out to a larger audience.
30. Build a mobile-first culture within your team and organization
Mobile marketing can help you build a mobile-first culture within your team and organization. This can help your employees understand the importance of creating content and products that work on mobile devices.
A mobile-first culture can help you create products and content that are easy to use on mobile devices. It can also help you create better user experiences for your customers. Having a mobile-first culture can also help you stay ahead of the curve by helping you become more responsive to your customers’ needs.
31. Introduce New Products Through Mobile Marketing Platforms
Mobile marketing can also help you introduce new products through mobile marketing platforms. This can be helpful if you want to launch new products. For example, you can send push notifications to your customers and tell them about the new products that you are going to launch.
This can help you build hype for your products and make sure that your customers are aware of the new products that you are going to launch. This can help you sell more products as your customers will be more excited about your products.
32. Provide a Free Marketing Platform for Small Businesses
Mobile marketing can also be helpful for small businesses to reach out to potential customers. This can help you create a free marketing platform for small businesses. For example, you can create an SMS marketing platform where small businesses can sign up and send text messages to customers.
This can help small businesses reach more customers and create a brand identity. This can also help you earn money from your platform as you can charge your customers a certain amount to use your service.
33. Help you understand what kind of ad platform(s) you should use
Mobile marketing can also help you understand what kind of ad platform(s) you should use. This can help you decide which platform to use and which ones would work best for your business. For example, you can create an ad campaign on Facebook, where you can decide on the type of ad you want to create.
You can select the platform based on your business objectives and the type of customers you want to reach out to. Similarly, you can create ads on Google or any other ad platform to reach out to potential customers. This can help you decide which platform you should use for your business and improve your ad campaigns.
What are the benefits of mobile marketing?
There are many benefits of mobile marketing for businesses. Mobile marketing can help you reach out to customers who are browsing through their smartphones. It can also help you provide instant customer service and provide information to customers at any time, even when you are on the go.
Mobile marketing can also help you boost sales and convert leads and create new products based on existing smartphone technologies. It can also help small businesses reach out to more customers and help you find the right marketing partners and collaborators.
What are the disadvantages of mobile marketing?
While there are many benefits of mobile marketing, there are also some disadvantages that you need to be aware of. Mobile marketing can be expensive as compared to other digital marketing channels such as Google.
You can also end up reaching out to the wrong customers or having a bad customer experience. This can hurt your brand image and image. Another disadvantage is that you can’t control who views your ads and what kind of content they consume.
Mobile marketing is a great way to reach out to customers and provide them with the information they need through their smartphones. It’s important to keep these advantages in mind, so that you can use them to your advantage and increase engagement with your customers.
When done right, mobile marketing can help you grow your audience, boost sales and convert leads, and much more. It’s important to remember that mobile marketing is different from traditional marketing campaigns.