As with most social media platforms, Instagram has its ups and downs. While it’s still one of the most popular photo-sharing apps out there, usage has dropped in recent months. There could be many different reasons for this, but one thing is clear: to bring users back to your account, you need to get creative.
Instagram is not just another social media platform – it’s an image-based platform where your followers will judge your brand based on what they see instead of what they read. Thankfully, there are ways to increase engagement on Instagram again and make sure that people keep coming back for more. Here are some ideas to get you started…
The statistics about Instagram are alarming: as of April 2019, it has an average user reach of just 28% on the platform. This means that 72% of users don’t see your posts. To combat this issue, businesses are turning to Instagram stories and other new features to boost their followers and engagement.
But how can you get more people to see your posts? How can you increase the number of followers you have on Instagram? We all want our content to be seen, shared, and discussed – so let’s take a look at some ideas for how to increase engagement on Instagram.
Try out video on Instagram
Instagram has been rapidly growing its video service. Back in 2018, Instagram announced that it was going to start making changes to its algorithm to promote video content more. This has led many businesses to start using video on their Instagram posts to increase the reach of their posts.
Video posts on Instagram get a 2x reach increase compared to photo posts. This means that while you might have only 10,000 followers who see your photo posts, with a video post you have the potential to reach 20,000 followers.
Video posts also earn more interactions than photo posts, so you can use video to increase likes, comments, and followers on Instagram. You can do this by creating short video posts that are between 15 – 30 seconds and then posting them to your Instagram Story. If you want to get even more out of your videos, you can upload them as a video post to your feed as well.
Use hashtags to increase engagement
When you add hashtags to your posts, you’re making it easier for people to find your posts. Using the right hashtags can help your content get discovered by more people and increase the amount of engagement it receives. But which hashtags should you use? And how do you know which hashtags will work for your business?
One way to find out which hashtags to use is to use a hashtag discovery tool, like the one here at Sprout Social. You can input your post’s title or content, and this will show you a list of related hashtags. You can also use a social media monitoring tool like Sprout to see which hashtags people are using when they’re discussing your brand, products, or content.
If your brand is on Instagram, you have to use relevant hashtags. Hashtags will help you get more likes on Instagram, but only if you use relevant ones. You can find hashtags related to your posts and use them in your Instagram captions or comments. You can also use hashtags on your images.
Host a contest or giveaway
One of the best ways to get more engagement on Instagram is to hold a contest or giveaway. Instagram is full of people who want to win free stuff – so give it to them! You can host a contest on Instagram where people have to follow you, like one of your posts, or make a comment to enter. You can also host a giveaway where you give one or more of your products away to one lucky winner.
You can do this by placing a call-to-action button in your bio or a post, or by creating a separate Instagram story to host the contest or giveaway. Make sure you follow all of Instagram’s rules and regulations when hosting a contest or giveaway.
You don’t want to be kicked off the platform because you didn’t read their rules! Your contest or giveaway should appeal to your audience – so make sure the prize is something they’d want.
Try using influencers
You can increase engagement on Instagram by partnering with influencers. An influencer is someone who has a large following on social media, such as Instagram or YouTube. You can partner with influencers and have them create content that mentions or promotes your brand or product.
When influencers talk about your brand or product, they have a large following – so their engagement will also increase. This means that people who follow the influencers will see their posts, read their comments, and engage with their content.
You can find influencers on social media, like Instagram. You can also use a platform like Revfluence to find influencers and contact them to see if they’d like to partner with you. They might be interested in working with you, so give it a try!
Experiment with ad types and placements
If you want to boost engagement on Instagram, you might want to try out a few different types of ads. You can experiment with different ad types and placements to see which one works best for your business.
You can try out many different types of ads, including stories, carousel, slideshow, and native ads. You can also experiment with different placements (where your ads are located on Instagram) by targeting different audiences. You can create many different types of ads on Instagram’s platform.
Be sure to test out different types of ads to see which ones work best for your business. You might find that a slideshow ad is more effective than a photo ad, or vice versa.
Add Rich Media to Your Posts
You can also increase engagement on Instagram by adding rich media to your posts. The best types of rich media to add are videos, polls, quizzes, and polls. Adding rich media to your posts will increase their length, and the content inside the post will be more engaging.
This means that people will spend more time on your posts, and they’ll engage more with your content. You can add rich media to your posts in a few different ways. You can write a caption that includes a poll or question for your followers to respond to. You can also use an app like TapPoll.
This app allows you to create polls and add them to your posts. You can also use an app like Riff to add videos or polls to your posts.
Create Exclusive Content for Instagram
You can increase engagement on Instagram by creating exclusive content for the platform. Exclusive content is content that is only posted to your Instagram, and it’s not posted anywhere else. You can create exclusive content for your Instagram page by creating a series of images or videos that are only posted to your account.
For example, you can create a series of images that show something new about your business, like an office tour, or a series of videos that are helpful for your followers, like a how-to guide. When you create exclusive content for Instagram, you’re creating something that’s only available on the platform.
People who follow you and like your posts will feel more engaged with your account and may be more likely to follow your account. They may also be more likely to share your posts with their followers, which will help you increase engagement on Instagram.
Try Different Types of Media
While you want to create exclusive content for Instagram, you should also mix in different types of media to keep your account from getting boring. You want to post a variety of different types of content to keep your followers from getting bored.
You can do this by mixing in text-based posts, like photos or captions, with rich media posts, like polls, videos, and quizzes. You can also mix in different types of media within the same post.
For example, you can post a photo with a poll or a question in the caption, or you can create a series of photos or videos. Mix up your posts to keep them interesting, and be sure to post a variety of different types of content.
Try Live Video Marketing on Instagram
Instagram now has live video, so you can now use live video to engage with your followers. When you create a live video, it will be posted in your followers’ feeds as a regular post. Your followers can like, comment, and send you direct messages while you’re live. You can use live video to host a Q&A session where your followers can ask you questions through the comments.
You can also host a live event or launch, or you can use live video to promote your brand. Live video is a great way to engage with your followers, and it might even drive conversions with live video ads.
Be consistent and remain authentic
The best way to increase engagement on Instagram is to post consistently. You should post at least once a day, but more is even better. You don’t want to overpost, but you also don’t want to leave your followers without content for days at a time.
If you post consistently, your followers will have more opportunities to engage with your account and see your posts.
What is the best time to post on Instagram?
You’ll see a lot of posts on social media that tell you the best times to post are between 1pm and 3pm, or 10am to 12pm. They’ll all tell you different hours, but a lot of them all say the same thing.
There are lots of reasons why people say that this is the best time to do it. But the main reason is that they say that the majority of people are online then. The number of people online varies wildly, but at the end of the day, if you’re not seeing engagement, don’t post those times. They’re just a guide.
What content is best for Instagram?
Instagram is a visual platform, so the best content for it is imagery. Still shots of products are one of the most effective Instagram posts, and can increase your engagement by up to 60%. But there are other types of posts that are pretty effective as well – videos, carousel posts, and live stories.
What is most important is that you choose the content that works for you. If you’re not sure what will work best for your business, then you can use one of these types of posts as a starting point. Once you’ve posted something that works well, you can start to refine your approach and find the best type of posts for you.
What content is most popular?
The most popular content on Instagram is how-to posts, which can increase your engagement by up to 40%. The second most popular content is product posts, which can increase your engagement by up to 25%.
It’s important to note that these numbers are the average, which means that some of these posts will bring in more engagement, and others will bring in less. But these are the types of posts that are most likely to engage your followers and get more likes.
What type of posts get the most engagement?
Engagement on Instagram can come from a number of different posts. But the types of posts that gain the most engagement are:
- How-to posts
- Product posts
- Behind the scenes posts
- Contests or polls
- Live video posts
If you have a large enough audience, the most effective strategy is to use a combination of different types of posts. This will ensure that your followers don’t get bored, and that they see something new every time they come to your page.
How do you build engagement?
The best way to build engagement is to use the types of posts that get the most engagement. If you post a photo of a product, put the product in the photo. If you’re doing a how-to post, make sure that you’re clear and straightforward. If you’re looking to boost engagement on existing posts, here are a few tips:
- Make sure that the photo you use is engaging.
- Keep the content on your posts short and to the point.
- Try to use the top hashtags for your post.
- Make your post timely.
If you’re posting during a holiday, tie it in as best you can.
How can I increase my engagement on Instagram for free?
There are a few ways that you can increase engagement on your posts for free. The first is by using a social media scheduling tool. These tools help you schedule your posts for the entire week, and even let you pick the best times to post.
This will help you make sure that you’re getting the most out of your posts. Another way is to make your posts more interactive. Ask questions, or have polls in the comments. This will not only increase the engagement, but it will also give you insight into what your followers want to see.
Allowing other users to repost your content is another free way that you can increase engagement. Allowing others to post your content will allow them to share it with their followers as well, increasing your overall engagement.
How do you increase your engagement on Instagram 2022?
There is no surefire way to increase engagement on Instagram in 2022, because the best practices are always changing. But there are a few things that you can do to make sure your engagement is high.
First, make sure that your profile is set up correctly. This means that your profile picture is clear, and your bio is informative. Once you’ve got your profile set up, you’ll want to post frequently.
This means that you post at least twice a day, and preferably once every couple of hours. This will keep your followers interested, and will make sure that your content doesn’t go unnoticed.
How do I attract more engagement on Instagram?
To attract more engagement on Instagram, you’ll first want to make sure that you’re posting at the right times. Instagram has a suggested times that it recommends. Once you’ve posted, make sure that you’re using all of the tools at your disposal to boost engagement.
This means using hashtags, replying to comments, and using stories. Make sure that you’re using the best type of posts for your content. If you’re posting images, make sure that they’re visually appealing. And if you’re posting videos, make sure that they’re short and to the point.
What algorithm increases Instagram likes?
The only way to get more likes is to have more people see your posts. This means that you need to increase your engagement, which in turn will bring in more likes. And the best way to do this is to use the types of posts that get the most engagement.
Once you start to see a noticeable increase in likes, you’ll want to make sure that you keep it going. You can do this by keeping an eye on what posts get the most engagement, and making sure that you start posting more of that content. This will help you to keep building your engagement, and in turn, increase your likes.
Instagram may be one of the biggest social networks, but that doesn’t mean it’s easy to get engagement. There are plenty of numbers that show just how hard it can be, and how seemingly small changes can have a big impact.
The best time to post, the best types of posts, and even the best way to interact with other users will change with every new update. Don’t get too focused on what works now; make sure you keep an eye out for anything new that might be even better.
These tips should help you to get more engagement on Instagram, but don’t forget to have fun with it. Post things that you enjoy, and engage with your followers. If you’re genuine, genuine engagement will come your way.