With over 300 million active users, TikTok is fast becoming a key platform for brands to reach new audiences and drive brand awareness. With its ability to combine video, audio, and images in one place, TikTok has become a strong competitor to Facebook and Instagram for branded content creators looking to connect with their audience.
If you’re just getting started on TikTok as part of your overall business strategy or simply want to learn more about how it can help you grow your brand – read on for our top tips. With so much noise from other social media platforms recently (cough, cough… Will And Grace… cough), it’s time for us to pay attention again and consider other avenues for reaching a younger generation.
While many businesses are still hesitant about transitioning into the digital world, there are a few things we can all do now that are extremely important if we want to stay relevant with today’s youth: create accounts on social media apps like TikTok, write blog posts on websites like WordPress and Tumblr, upload videos on YouTube channels, post pictures on Instagram filters…
The digital world is booming with new apps and social media platforms popping up all the time. With so many choices, it can be difficult to know where your brand should focus its attention. However, it’s clear that there are some platforms that stand out more than others.
One such app is TikTok, which has quickly become one of the most popular social media apps in the world – especially among millennials. According to data from Statista, TikTok gained over 150 million users in just six months.
And by March this year, it had surpassed Instagram with a monthly user base of about 300 million people. With so many users now on this platform, it’s a great opportunity for businesses to reach their target audience and stand out from competitors. Here are five tips for success on TikTok for business.
1. Be consistent
Businesses can have their own TikTok channel where they can post their own content. But to truly be successful, you must be consistent with the frequency of posting on this channel. This can help drive more engagement and followers, which in turn leads to increased brand awareness and monetization opportunities.
A good rule of thumb is to post at least twice a day, or once every 12 hours. This gives your audience a chance to engage with your posts as soon as they are published. But note that there are no set-in-stone rules for how often you should post.
Factors such as your brand and the type of content you’re posting come into play when choosing the ideal posting schedule. If you want to be successful, you’ll need to commit to a schedule, no matter how busy you are.
2. Leverage its unique features
TikTok is famous for its use of visual content, and that’s something brands can and should take advantage of. TikTok offers many features that are designed to make it easier for businesses to post visually engaging content. Features such as GIF extensions, video filters, and effects make it simple to customize any post.
These features come in handy if you are posting content that’s longer than 30 seconds. Videos over this length are automatically cut into two shorter videos and published as two posts. This means you have to be careful to keep your content short and sweet.
One trick to get around these restrictions is to use GIFs. These are one of the most popular types of content on TikTok, and are a great way to promote your business.
3. Create branded channels
One of the best ways to ensure your TikTok channel is successful is to create branded channels. TikTok has three types of channels brands can use to publish content. These are public, private, and verified channels.
Private and verified channels have the added benefit of allowing you to collect email addresses from users who sign up to receive notifications when new content is published. These email addresses can be added to your marketing list, and used to send out new posts and announcements.
4. Don’t rely on AI for marketing
TikTok has recently introduced an AI marketing feature that allows brands to post content directly to their followers’ channels. While this feature is convenient, it may not be the best way to reach your audience.
Instead, you should post content to your branded channel, where it will be visible to all followers. This allows you to manually select the followers that you want to receive your posts, making it a lot easier to reach your target audience.
5. Don’t just focus on growth
Yes, it’s great to see your TikTok channel grow in popularity, but you should not just focus on the numbers. Instead, focus on the quality of followers you are receiving. To do this, take the time to manually select the followers you want to receive your content.
This will help you to reach the right audience, and increase engagement and retention. When you have a targeted and engaged audience, it’s much easier to turn them into customers. This is particularly helpful when you look to monetize your TikTok channel.
6. Keep it short and sweet
Visual content is king on TikTok, but you also need to keep it short and sweet to avoid losing your audience. This means you must carefully select the content you post to your channel.
If you are unsure about what to post, conduct some research on your target audience using online tools. No matter what type of content you post, be sure it is relevant to your business and your customers. This will help to keep your channel focused and engaged.
7. Add relevant tags
Another way to ensure your content reaches the right people is to add relevant tags. These are labels that help describe your content, making it easier for people to find it. When you are posting new content, be sure to tag it with relevant keywords.
This will help your posts appear higher up in search results, driving more traffic to your channel. It will also make it easier for people to find your content and engage with your channel.
8. Produce high-quality content
At the end of the day, the quality of your content is what matters most. TikTok is not a place for business-oriented content, but it’s also not a social media app for everyday posts. It’s a hybrid of the two, and that means you need to strike a careful balance between fun and professional.
TikTok is a place for fun content, but that doesn’t mean you can’t post useful content as well. When in doubt, remember this motto: keep it short and sweet. That way, you can post a combination of text and images that engages your audience and remains relevant to your brand.
9. Leverage influencers
Another great way to attract followers to your TikTok channel is by collaborating with influencers. TikTok has proven to be an excellent platform for influencers to build their brand and engage with new audiences.
You can approach popular TikTok users in your industry and ask them to promote your TikTok channel in exchange for a shout-out on their channel. Because TikTok is such a visual platform, this type of promotion is a great way for your TikTok channel to gain exposure.
10. Create Compelling Video Content
At the end of the day, TikTok is a video app, and videos will always perform better than still images. This means the best way to engage and retain your audience is to post compelling video content. It’s important to remember that TikTok is a social media app, which means your content should focus on engaging your audience and encouraging social interaction.
This means you should avoid using salesy and promotional language in favor of creating content that inspires engagement. And while you should post a variety of content, video is the best type of content to post on TikTok.
Long-form video content will allow you to engage your audience in a way that still images simply cannot. This makes video content the best way to maximize your time on TikTok and reach your audience with the right content.