Each series features 20 x 60-minute episodes spread over four weeks, successfully attracting a young audience in the 9pm time slot, and proving to be an instant ratings success. The wildly popular first season premiered in 2016 and peaked at 630,000/3.86% share, up a whopping +101% for volume and +119% for share on slot average. It was also E4’s highest-rating 10pm series of the year. With a 12.61% share of viewers aged 16 to 34 for the entire first series, Celebs Go Dating also did well, improving +220% on the slot average.
The most recent series to have aired, series seven, doubled the channel average with an average of 659,000 viewers and a 3.3% share. The Big Bang Theory, The Office, and other lead-in shows brought in three times as many viewers as the series did on E4.