OkCupid and Hinge go a little deeper — by listing mutual friends, and guiding users to a more detailed profile with survey questions and conversation icebreakers.
But Facebook’s innovation in the dating app space — connecting users based on events — is largely new.
Facebook’s dating feature — in many ways separate from the core app — will tie in Events from the larger platform, allowing users to “unlock” an event and indicate to other singles on the app that they’re interested in attending.
“It mirrors the way people actually date, which is usually at events and institutions that they’re connected to,” chief product officer Chris Cox said during the announcement.
The app could show you, say, a Friday night beer tasting at the brewery you’ve been meaning to try — and then present a list of possible matches who said they would also want to go. From there you can start a private chat, make a plan and meet up.
Shares of Match and its parent company IAC both tanked following the news of Facebook’s entrance into the space Tuesday.
A Bumble spokesperson declined to comment on the specifics of Facebook’s iteration but said the company was “thrilled” to see the news and has reached out to Facebook around a potential collaboration.
“Perhaps Bumble and Facebook can join forces to make the connecting space even safer and empowering,” the spokesperson said in a statement.
“Facebook could have used swiping in its attempt to enter the dating space, but instead they clearly drew inspiration from Hinge. It validates our anti-swipe, pro-dating movement,” Hinge said in a statement.
“We’re happy to see that our movement to create meaningful connections, not games or hookups, is catching on.”
A spokesperson for Match was not immediately available to comment on any potential similarities between Facebook’s app and OkCupid.