How to Increase Your Blog Subscription is what we will be covering in the course of this article. Thus, if you are a blogger and searching for an online tutorial that teaches the complete steps you will need to easily increase your subscription audience, this article has gotten you covered. Keep reading below and please don’t forget to share it with your friends and loved ones so that they will also get to learn about it.
Subscribers are more likely to keep visiting your website. This makes it easy for you to use them for business purposes. Whether you just want more blog visits or you are trying to use them for affiliate marketing, you should try to build your subscribers.
You only need their email address with the consent that you can send them emails. Every time there is something new that they might find interesting, you will send it to them. You can get those subscribers to receive newsletters and later use them for lead nurturing.
The problem is, people are very conscious about the emails they receive. After all, we can’t ignore the spam mails and online frauds these days. Everyone has to be cautious or they will fall victim to online spam. In addition to that, no one wants to be disturbed again and again and look for their useful emails.
This is why you have to be very smart when trying to build subscribers. Here are a few tips to help you increase the number of subscribers.
Invest in Quality Guest Posting
Guest posting is one of the best content marketing tactics that not only help SEO but also increases brand awareness and website traffic. If you work smart, you can get people to subscribe to your blog directly from the guest post.
Many bloggers might not allow guest authors to add a subscribe button, but you can still use it to leverage your subscription list. Make sure you plan what you write in the post and try to get readers to visit your website.
Add a contextual link and an author bio section. This way, they will know who you are and what you are offering. They will be already well-informed when they click the link to visit your website. You will have another opportunity on the landing page to further convince them to subscribe.
Make sure you take professional guest blogging services instead of spending all your energy and time on finding bloggers and writing these posts yourself. Outsourcing it will save you money and ensure the campaign is completed on time with the results you were expecting.
Ensure Subscription Button is in Clear View
You are unlikely to get any subscription if the visitor can’t see the button. This might sound like a very basic thing to do, but you would be surprised by how many keep repeating this mistake. You have to understand how the human mind works and place things where they are likely to catch attention.
You don’t necessarily have to put it at the top of the page. The goal is to put the subscribe button at a place where it’s most likely to get clicked. You should know what content to provide before and then after the button.
Make sure it’s not hidden at the top or bottom of the page. It should not be too big that it feels like you are forcing them to subscribe nor should it be so small that it goes unnoticed. Take the help of a professional designer to understand white spaces on the page.
Create More Landing Pages
You need more visitors if you want more subscribers. To get more visitors, you should create more landing pages.
Every landing page covers a set of keywords that you have not used before. This will allow you to reach out to a larger audience. It is never easy to rank for good keywords, but you have to keep trying and work smart. Choose keywords where you can rank and get more traffic.
If you are trying to build subscribers, you don’t necessarily need the high rankings to increase overall domain authority. You just need more traffic, and you should keep it in mind when choosing keywords.
Tell Them Why They Should Subscribe
If you want them to subscribe, you should offer them value. Even if you get them to somehow subscribe by saying something misleading or through aggressive marketing, they are unlikely to ever return.
You want to subscribe so they keep returning. For that, you should tell them clearly why they should subscribe. Just be honest with them instead of trying to use any tricks.
If you think they won’t subscribe if you are honest with them, then you need to change your strategy to get return visitors. Make sure you have something valuable to offer to them. They will unsubscribe right away if you fail to keep them engaged.
Think of Clever CTAs
A call to action tells the readers what to do next. This means you have to first inform them and then tell them the next step.
The most common CTAs are phrases like “subscribe now” and “sign up”, but they are so overused that they are simply ignored. The internet users have read them way too many times to notice them.
You have to be clever and come with something creative. Use it right next to or on the subscribe button, so they don’t have to scroll again. Try to understand their mindset and their pain points. Using the right pain point is most likely to get them to subscribe if you have managed to engage them through your content on the landing page.
Utilize Other Blog Posts
You don’t have to limit yourself to just landing pages. You can also add subscribe buttons on other pages such as blogs.
You just have to put the button in the right place with the right kind of call to action.
Depending on the topic of the blog, you might have to add an extra paragraph to tell the readers why they should subscribe.
Start a Contest or Competition
Consider starting a competition or contest that your target audience would be interested in. Make sure there is a prize for the winner and try to offer something attractive that is worth their time.
A contest will ensure that they remember your brand name and what you offer. They will have to subscribe to participate in the contest and they will receive newsletters about this and future contests and other relevant news.