Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap.  Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences.  AR involves superimposing computer-generated images on top of real-world … Read more

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap.  Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences.  AR involves superimposing computer-generated images on top of real-world … Read more