Facebook Business Manager (FBM) is a tool used to manage your Facebook presence. It allows businesses to create and upload pages, respond to reviews, generate insights about their target audience, monitor the activity of competitors, and more.
It’s not a secret that Facebook has grown into one of the most important social media platforms in today’s digital world. In fact, it has become so important that non-business users have been left with limited options if they wish to continue using the social network without disclosing their personal information to advertisers.
As a result, many businesses have adopted an official Facebook page as their primary source of interaction with customers and potential customers.
However, establishing this presence isn’t easy—especially if you don’t have the time or resources necessary to manage your Facebook account manually. With this in mind, we present you with a comprehensive guide on everything you need to know about Facebook Business Manager:
What is Facebook Business Manager?
Facebook Business Manager (FBM) is a web-based tool that allows users to manage their Facebook advertising accounts and all of their Facebook Pages from a single location. FBM is used primarily by advertisers who manage large volumes of Pages or who have multiple people managing their accounts and Pages.
FBM allows these people to access their Pages and accounts using an account that has admin-level permissions, such as an account created using a personal Facebook account.
With FBM, you can create and manage your Facebook Ads. You can also create, edit, and delete your Facebook Pages, and assign access to your Pages to other people in your organization.
You can also use FBM to view insights about people who like your Facebook Pages and people who view your adverts.
Benefits of Using FBM
There are many benefits of using Facebook Business Manager, the most important being that it allows you to fully manage multiple Facebook accounts from a single dashboard. This makes it easy to keep track of your Facebook strategies and see how each one is performing.
In addition, FBM allows you to create and manage your Facebook Pages from the same application. The process is as simple as clicking “create page” and selecting the page type you wish to add to your account.
You can also assign roles and access privileges to help ensure your team members are only able to access the information they need to do their job. If you are managing a large team, this feature will be incredibly helpful as it allows you to easily monitor which people have access to your Facebook account.
Additionally, Business Manager allows you to track and monitor the activity on your Facebook account, giving you enhanced insights on audience behavior. This lets you know which posts are resonating with your audience as well as which ones are falling flat. With this information, you can adjust your strategy accordingly.
How to Set Up Facebook Business Manager
In order to begin using Facebook Business Manager, you must first create an account. To do so, you must login to your Facebook account and then select “business manager” from the menu on the left side of your screen.
Once you have selected this option, you will be prompted to select a type of business that you operate in order to be granted access to the tool. Once you have done so, you will be prompted to login with a new username and password that you created during the sign-up process. Keep in mind that this username will be different from the one you login to Facebook with.
Once you have created your account, you will be prompted to create a new Facebook page. It is important to select the “no” option when prompted whether or not you would like to use your existing Facebook fan page.
Monitor Audience Behavior with FBM
Audience insights are a comprehensive analysis of your Facebook followers: their demographics, the types of posts they respond to the most, their online behavior, and more. This information is incredibly useful for any business that uses Facebook as a marketing tool.
It allows you to make informed decisions about what type of content you should post, what times of day it makes the most sense to post, and which types of posts are most likely to resonate with your audience.
As we’ve discussed, Facebook Business Manager allows you to monitor your audience’s behavior. This data is presented in the form of a graph or chart that details exactly how many people viewed your page, liked your page, or made a comment on your page each day. This information can be incredibly helpful for businesses that use Facebook as a primary source of interaction with customers.
Monitor Competitor Activity with FBM
One of the most helpful tools offered by Facebook Business Manager is the ability to monitor the activity of your competitors. This lets you know which types of posts are resonating most with your audience and which ones are falling flat. It also allows you to see which posts are receiving the most likes, comments, and shares.
With this information, you can adjust your strategy accordingly and make sure that your content is resonating with your audience just as much as your competitors’ content is. Keep in mind that this feature is only available if you have permission to view the page. If you do not, you will only be able to see your own page’s metrics.
It is also important to note that you will only be able to see metrics for pages that are similar to yours. This means that if you run a bakery and want to view metrics for another bakery in your area, you will be able to do so.
However, if you run a bakery and want to view metrics for a paint shop, you will not have access to this information.
Manage Your Facebook Pages with FBM
When you use Facebook Business Manager, you can easily manage your Facebook Pages from a single location. This lets you view your posts, respond to comments and reviews, create custom audiences, and more.
It is important to note that when you use this feature, you will have access to all of the posts on all of your Facebook Pages. This includes any existing posts that have already been uploaded to your page as well as any upcoming posts that you have yet to publish.
If you use Facebook Business Manager to manage your pages, you will also be able to create custom audiences from your Facebook Page visitors.
This feature allows you to create an audience of people who have liked your page and then target them with your Facebook Ads. This is a highly effective strategy that many businesses use to boost their ad impressions and drive more traffic to their website.
Facebook Ads and FBM
As we discussed, Facebook Business Manager allows you to create custom audiences for your Facebook Ads. This is an incredibly effective strategy that many businesses use to boost their ad impressions and drive more traffic to their website.
However, this is only possible if you use Facebook Business Manager to manage your Facebook Pages. If you use the regular Facebook Ads manager, you will not have access to this useful feature.
If you are using Facebook Ads and want to take advantage of the custom audiences feature, you will need to use Facebook Business Manager to manage your Page. This means you will only be able to publish posts as your personal account. Keep in mind that if you use Facebook Business Manager to manage your Pages, you will be unable to create new ads using your personal account.
You will only be able to respond to existing ads and transfer ad money from one ad account to another. This is because Facebook requires all ads to be published from a business account. If you wish to create new ads, you will need to create a new page as your business account and then publish posts from this page.
Is FBM Worth It?
By now, you have a good understanding of how Facebook Business Manager works and how it can help your business. However, we understand that you may still be unsure as to whether or not it is worth it to implement this tool in your marketing strategy.
If you are still on the fence, we suggest taking a look at some of the benefits of using FBM once again. Once you do so, we are confident that you will come to the same conclusion that many other businesses have come to: Facebook Business Manager is worth it.
And, if you are still unsure, keep in mind that Facebook offers a free 30-day trial of its Business Manager tool. This means that you can try out this powerful tool for free and see if it’s right for your business.
Once you have decided to use Facebook Business Manager, be sure to read through this guide once more to make sure you are taking full advantage of all this tool has to offer.