The overwhelming number of spam SMS messages that mobile users frequently leads them to believe that switching carriers are their only alternative. Rather than allowing users to churn, carriers prohibit spam SMS messages from reaching their systems.
To do this, they implement filters that prevent certain messages from passing through. To evade carrier filters in SMS marketing, the following are the tools and strategies we propose you utilize.
1. The Message in and of Itself
Customers should have a positive customer experience when a message is sent to them. The message should not be too lengthy and should provide information instantly relevant to the recipient. Messages that compel receivers to reply are very powerful because they illustrate the value you provide to the consumer.
Organizations may use business text messaging to stay in contact with customers and respond to more inquiries more quickly than ever before—all without raising team responsibilities.
On the other hand, texting is ineffective if your messages never reach your clients’ phones in the first place. That is why so many businesses are interested in learning how to evade SMS carrier screening.
2. Review and update your lists and other content.
These filters cover a wide variety of situations, from simple keywords that prohibit communications from getting through to complicated machine-learning filters that protect clients from being swamped by unwanted messages in real-time. Customer complaints often cause filters to be engaged, resulting in future messages coming from that number being blocked out entirely.
Filters may also be used to prevent high-volume senders from sending messages, even if the message is harmless.
If the identical message is delivered to many clients, carriers may become aware of it. Keep both your SMS lists and the content of your SMS campaigns up to date regularly to ensure that your material remains useful, current, and new.
This will also guarantee that your consumers will not get bored seeing your messages arrive in their SMS inboxes. As usual, make sure to provide explicit opt-out instructions, so that list members are not required to see your messages if they do not choose to do so.
3. Make use of shortcodes
Shortcodes are telephone numbers with 5-6 digits used to deliver SMS messages to mobile phones. The carriers must pre-approve these numbers to receive huge SMS messages from the mass text service.
They may be used for marketing and promotions, as well as for alerts and notifications. These are perfect for enterprises that need to send out many messages in a short amount of time.
In certain cases, it is impossible to determine whether or not one of your business messages has been filtered until after the message has been sent to your phone number and failed to arrive.
In other cases, carriers may present filtered communications as delivered so that your team will not be able to distinguish what has been filtered and will be able to get past their system in the future. Occasionally, carriers may notify your SMS provider that a message has been filtered, and your provider will then relay that information to you, as described above.
In many cases, this information will be provided in the form of an error message. A top-tier corporate text messaging platform will alert you to carrier filtering errors, help you through the process of creating worthwhile campaigns, and offer you the tools you need to circumvent SMS carrier filtering altogether.
4. Contribute Useful Information
Many SMS spam filters attempt to detect messages that they believe may be unwelcome to clients, such as unwanted ads and discounts, and block them. If they come across any communications with characteristics comparable to this sort of material, they may decide to remove it.
Please make certain that your material is useful to avoid misconstrued for spam. For example, customer service alerts such as order confirmations and appointment reminders are beneficial to consumers and should be implemented.
This sort of communication is far less likely to be blocked by filters than the previous message type. Additionally, avoid using short links since many carriers consider them spam.
Professionals using corporate SMS for a long time are familiar with the best practices for avoiding SMS carrier screening. On the other hand, carriers do not follow any standard operating procedures, and they keep their specific operations a secret.
SMS spam filters might be as basic as a list of objects that cannot be sent. Another option would be to use artificial intelligence (AI) software that learns over time which messages should be filtered and which should not.