Email marketing has always been an essential tool for startups and small businesses to reach out to potential customers and promote their products or services.
However, manually sending emails to a large number of subscribers can be time-consuming. That’s where bulk email marketing services come in.
In this article, we will take a closer look at the 7 best free bulk email marketing services in 2024. We will compare their features and functionalities to help you decide which to use. But before we begin, lets look at what is Bulk Email Marketing in a brief.
What is Bulk Email Marketing?
Bulk email marketing is a marketing approach that involves simultaneously sending promotional emails to a big number of recipients. It enables you to customise your messages, segment your audience, and track campaign results. It is an efficient method of reaching out to your target audience and keeping them interested in your business.
Benefits of Using a Bulk Email Marketing Service
Using a bulk email marketing service offers many benefits to your business, including:
- Saves Time: Bulk email marketing services automate the process of sending emails to your subscribers saving you time and effort.
- Improves Engagement: With the ability to segment your audience, you can send targeted and personalized messages that are more likely to engage your subscribers.
- Tracks Performance: Most bulk email marketing services provide analytics and tracking tools that allow you to monitor the performance of your campaigns and make data-driven decisions to improve them.
- Cost-Effective: Compared to other forms of marketing, bulk email marketing is a cost-effective way to reach a large audience.
7 Best Free Bulk Email Marketing Services in 2024
Mailchimp
Mailchimp is one of the most popular and user-friendly bulk email marketing services available. Its free plan allows you to send up to 10,000 emails per month to up to 2,000 subscribers. The free plan includes basic templates, automation workflows, and basic analytics.
Mailchimp’s drag-and-drop editor makes it easy to create professional-looking emails without any coding experience. You can also segment your audience based on their behavior, demographics, and other factors to send targeted messages. Mailchimp’s automation workflows allow you to send triggered messages based on subscriber activity, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups.
Mailchimp’s free plan also includes basic analytics, such as open rates, click-through rates, and unsubscribe rates. You can also integrate Mailchimp with other tools, such as Shopify, WordPress and Salesforce, to streamline your workflow.
Sendinblue
Sendinblue is a comprehensive email marketing platform that offers a free plan for up to 300 emails per day. The free plan includes features such as email campaigns, marketing automation, and advanced segmentation. Sendinblue also offers a free CRM to manage your contacts.
Sendinblue’s email designer allows you to create professional-looking emails with customizable templates and a drag-and-drop editor. You can also segment your audience based on their behavior, preferences, and other criteria to send targeted messages. Sendinblue’s marketing automation allows you to send triggered messages based on subscriber activity, such as welcome emails, abandoned cart reminders, and birthday wishes.
Sendinblue’s free plan also includes advanced segmentation, A/B testing, and real-time reporting. You can also integrate Sendinblue with other tools, such as Salesforce, Shopify and WordPress.
HubSpot
HubSpot offers a free email marketing tool as part of its all-in-one marketing platform. The free plan allows you to send up to 2,000 emails per month and includes basic templates, email tracking, and contact management.
HubSpot’s email editor is user-friendly and allows you to create professional-looking emails without any coding experience. You can also segment your audience based on their behavior, demographics, and other criteria to send targeted messages. HubSpot’s email tracking allows you to monitor the performance of your campaigns, including open rates, click-through rates, and bounce rates.
In addition to email marketing, HubSpot’s free plan includes other marketing tools such as landing pages, lead capture forms, and lead management. You can also integrate HubSpot with other tools such as Salesforce, WordPress and Google Analytics.
SendPulse
SendPulse is an email marketing platform that offers a free plan for up to 15,000 emails per month to up to 500 subscribers. The free plan includes features such as email campaigns, email automation, and drag-and-drop email editor.
SendPulse’s drag-and-drop editor allows you to create professional-looking emails without any coding experience. You can also segment your audience based on their behavior, preferences, and other criteria to send targeted messages. SendPulse’s email automation allows you to send triggered messages based on subscriber activity, such as welcome emails, abandoned cart reminders, and order confirmations.
SendPulse’s free plan also includes A/B testing, personalization, and basic analytics. You can also integrate SendPulse with other tools such as WordPress, Shopify and Zapier.
Benchmark Email
Benchmark Email offers a free plan for up to 250 emails per month. The free plan includes basic features such as email campaigns, automation, and responsive templates.
Benchmark Email’s drag-and-drop editor makes it easy to create professional-looking emails without any coding experience. You can also segment your audience based on their behavior, preferences, and other criteria to send targeted messages. Benchmark Email’s automation allows you to send triggered messages based on subscriber activity, such as welcome emails, abandoned cart reminders, and order confirmations.
Benchmark Email’s free plan also includes basic analytics such as open rates, click-through rates, and bounce rates. You can also integrate Benchmark Email with other tools such as Salesforce, WordPress and Shopify.
Omnisend
Omnisend is an email marketing platform that offers a free plan for up to 15,000 emails per month to up to 500 subscribers. The free plan includes features such as email campaigns, automation, and basic analytics.
Omnisend’s email editor allows you to create professional-looking emails with customizable templates and a drag-and-drop editor. You can also segment your audience based on their behavior, preferences, and other criteria to send targeted messages. Omnisend’s automation allows you to send triggered messages based on subscriber activity, such as welcome emails, abandoned cart reminders, and order confirmations.
Omnisend’s free plan also includes basic analytics such as open rates, click-through rates, and bounce rates. You can also integrate Omnisend with other tools such as Shopify, Magento and WooCommerce.
Moosend
Moosend is an email marketing platform that offers a free plan for up to 1,000 subscribers and unlimited emails per month. The free plan includes features such as email campaigns, automation, and advanced reporting.
Moosend’s drag-and-drop editor allows you to create professional-looking emails without any coding experience. You can also segment your audience based on their behavior, preferences, and other criteria to send targeted messages. Moosend’s automation allows you to send triggered messages based on subscriber activity, such as welcome emails, abandoned cart reminders, and order confirmations.
Moosend’s free plan also includes advanced reporting such as heat maps, click maps and campaign comparison. You can also integrate Moosend with other tools such as WooCommerce, Shopify, and Salesforce.
Conclusion
In conclusion, there are several free bulk email marketing services available in 2024, each with its own set of features and limitations. The seven services discussed in this article are among the best options for businesses that want to send professional-looking emails to their subscribers without breaking the bank.
Before choosing a free email marketing service, it’s important to consider your business’s specific needs and goals. You should also consider factors such as the size of your email list, the frequency of your email campaigns, and the level of customization and automation you require.
By comparing the features and limitations of each service, you can make an informed decision about which free email marketing service is right for your business. With the right service, you can reach your audience with targeted, professional-looking emails that drive engagement and conversions.