If you’re on Facebook, you probably have friends that use it to sell things. It’s a great place to promote your business and services. There are now more than 2 billion active users of Facebook every month. In fact, over 250 million people use the site as their primary way to connect with friends and family.
If you haven’t tried marketing your business on Facebook before, adding it to your social media strategy might be just what your business needs. You can create a business profile and post offers for your products or services for free.
Whether you sell inventory online regularly or occasionally host a garage sale, the Facebook Marketplace is an excellent way to reach new customers while simultaneously building awareness of your brand among existing followers.
Facebook’s business profile pages are a great place to get your business in front of potential customers. In fact, according to research by Bison, 86% of people trust the recommendations of their friends over all other forms of marketing when buying a new product or service.
However, the challenge with these types of sites is that they have limited visibility. They are buried under search results and an endless stream of advertisements and sponsored posts. In this post, we’ll look at 9 tips on how you can promote your business using Facebook Marketplace as the starting point.
1. Be where your customers already are
The first thing you want to do is make sure you are advertising on the right channels. Chances are, if your business sells food and drink, you aren’t advertising on travel channels. Facebook Marketplace is the perfect place to put your ad in front of your potential customers.
There are two key things to consider when picking the channels to use: who your customers are, and where they are spending their time. If you’re selling a business product like CRM software, you probably don’t want to spend your ad budget on Facebook Marketplace.
If on the other hand, you’re selling a product like a barbecue grill, you’ll want to make sure you have your ad in front of the people who are most likely to purchase one.
2. Targeted Facebook Ads
This one is pretty straightforward: make sure you are incorporating targeting keywords into your ads. On average, if you’re targeting the right keywords, your click-through rate (CTR) should be much higher than if you are targeting a broad audience. The higher your CTR, the less you will spend per click.
This means you’ll be able to get more clicks per dollar spent than if you were using a broad audience targeting. In addition to targeting the right keywords, make sure you are creating an ad that is compelling.
An ad with a photo and a short but impactful headline is much more likely to get people to click than a boring ad that doesn’t catch people’s attention.
3. Use hashtag marketing to get more exposure for your ad
Similar to targeting keywords, you can also use hashtags to help your ad get more exposure. You can use hashtags that are related to your ad. You can also use hashtags that are related to your business’s category.
If you are selling a product that is related to food and drink, for example, you might use hashtags like #barbecue or #4thofjuly. Make sure you don’t go overboard, though. You don’t want to use so many hashtags that your ad starts looking spammy and people are turned off by the number of hashtags they see. Another great way to use hashtags is to piggyback on events.
The Super Bowl, for example, is a huge event where millions of people will be actively searching and buying related products. If you sell beer glasses, for example, you can use the hashtag #superbowl to get in front of a broader audience.
4. Leverage influencers to boost your ad’s visibility
This one is a bit more advanced, but it is a great way to get your ad in front of a broad audience. If you have a large social media following, there is a good chance that some of the people following you are either interested in your product or sell products that are related to yours.
You can use your influence to help boost your ad’s visibility. Find influencers who are interested in your product and offer to pay them to help boost your ad. Make sure to negotiate a minimum amount of clicks and impressions you want them to help you promote your ad. This is a great way to get your ad in front of a much broader audience that would be difficult to target organically.
5. Don’t forget about video ads
As more and more people shift their time from desktop to mobile devices, video ads have proven to be an incredibly effective way to reach and engage potential customers. If your business sells products that would benefit from short, engaging videos, Facebook Marketplace is a great place to start advertising them. Facebook recently updated the video ads experience to include an option for continuous video.
This is a great option for businesses selling items like jewelry, apparel, and certain types of food. Continuous video ads allow you to upload a single, longer video that will be cut into shorter clips once it is published. This allows you to show multiple products with a single ad. Once you start receiving impressions, you can change the products being displayed at any time.
6. Make sure you’re using the right mix of ads and organic content
The best thing you can do to get more exposure for your ad is to create more organic content. Facebook has millions of users visiting the platform every day. If you are only using ads to promote your business, you are missing out on a huge opportunity to reach potential customers organically.
Facebook has a few different tools to help you create organic content. You can create a video or text post from your business page. You can also use Canva to create visual content that you can post to your page. In addition, Facebook groups are a great place to engage with potential customers and get them to engage with your page.
7. Create a storefront on your Facebook business page
If you sell a variety of products, you can create a storefront on your Facebook business page. This is a great way to let people know that you sell multiple products from a single location. Be sure to update your storefront often with new products.
There are two ways to create a storefront on your Facebook page: through Ads Manager, or through Power Editor. If you’re new to Facebook ads, we recommend using Power Editor. It is a more robust tool that allows you to build more comprehensive ad campaigns.
To create a storefront, click Build Audience > Create a store. Once you do, you can select the products you want to include in your storefront. You can also choose to include your email signup form to let people know how they can get in touch with you.
8. Use intent-based targeting to find the right audience for your ads
When you’re creating Facebook ads, there are a few different types of targeting you can use. The best type of targeting option to use for your ads is intent-based targeting. Intent-based targeting uses a mix of factors to help find the best audience for your ad.
It takes into account things like location, demographics, and interests to deliver ads to people who are most likely to click on them. This is a great way to find the right customers for your business. You can also use it to segment your targeting and find a good balance between cost and click-through rate.
9. Use Dynamic Ads to advertise more than one item at a time
Creating a single ad to advertise multiple products at once is a great way to get more value out of a single ad. This type of ad is called a dynamic product ad, or a dynamic ad. A dynamic ad is created using a flow-type ad.
A flow ad is similar to a carousel ad, but it allows you to include even more products. You can include up to 10 products with a flow ad. A flow ad works by showing an image and headline for each product.
When a user clicks on a product, they are taken to a separate page where they can see a full description and the ability to purchase the product.