You might think that there’s not much you can do to market your eBay store and drive traffic to it, but you’d be wrong. There are plenty of ways to boost your brand visibility, drive new customers to your virtual storefront, and increase sales in the process. In this blog post, we’ll explore some of the best ways to promote your eBay account and get more people clicking on your products.
The benefits of selling on an ecommerce platform like eBay far outweigh any difficulties you might have getting started. Upon signup, you get access to a range of helpful tools and resources that make it much easier than if you were just starting from scratch as a seller with no preexisting audience or website.
Here are some tips for promoting your eBay account so that you see a spike in followers and sales sooner rather than later.
As an online marketplace, eBay has over 250 million monthly active users worldwide. If you’re a seller looking to get noticed among these millions of users, you may be thinking about how to market your products on eBay.
After all, it’s not enough just to upload them — you need to come up with a strategy that will let people know about your items and drive sales. With the right skills and practices, however, marketing on eBay can be an effective way to boost the visibility of your brand and sell more products.
The trick is knowing which marketing techniques are most effective for selling on this platform. In this article we’ll go through some key tips for effective marketing on eBay as well as best practices for anyone selling goods there for the first time.
1. Create great product listings
Before you do anything else, make sure you have fantastic product listings. This is the one factor that will most determine your success as a seller — regardless of how much you spend on other marketing activities. Your product listings are what people see before clicking through to your product page, so they must have the following qualities:
- High-quality images: Your product images are what people are going to be looking at when deciding whether to buy from you or not. You must invest in taking great shots that showcase your products. Avoid using the default camera on your smartphone or using an old digital camera — invest in getting decent equipment for taking professional photos of your products.
- Accurate and informative product title and description (including keywords): Your product title and description are the two main ways that people will find your items on eBay. So make sure they’re optimized with the right keywords. Keep the product description short and to the point — you can include more details in the product description section below the title if necessary.
2. Have a strong brand presence
You don’t have to have an established brand to sell on eBay, but if you want to make the most of your marketing efforts you should consider establishing a brand before you start. Creating a strong brand presence on eBay will give your products an advantage in both appearance and click-through rates.
Invest in building a brand before you start selling. Otherwise, you’ll be playing catch-up when you start marketing. If you’re a business owner with a product to sell, you may want to consider creating a new brand just for your eBay sales.
After all, eBay is a marketplace where you’re marketing to a wide audience. Therefore, it makes sense to have a brand that appeals to the widest audience possible. Having a unique brand for your eBay sales will help you stand out from the crowd.
3. Utilize Promoted Listings
One of the most effective ways to get your products in front of more customers is to use promoted listings. As the name suggests, these are paid listings that appear higher up on the product pages of eBay, and also in related search results.
These are especially effective if you want to push a particular product or promote a new line of products. Advertising on eBay is not cheap, but it can be a very effective investment if you’re in the right market.
You can select a wide range of products to promote, from electronics, to fashion, to collectibles, and much more. However, be aware that you’ll only be charged when your items receive a sale or when someone clicks through to your product page. Advertising on eBay is a great way to reach a highly targeted audience, and can be a very cost-effective marketing strategy.
4. Leverage Influencer Marketing
Working with influencers is a great way to get more exposure for your products. In fact, research has shown that online word-of-mouth marketing (WOM) has more positive effects on purchasing behavior than offline WOM.
This makes sense: most consumers shopping online won’t be able to try out a product before buying it. Working with influencers who have an established following on social media is a great way to get your products in front of potential customers.
You can seek out influencers who have a relevant audience for your products and reach out to them with a product sponsorship offer. Finding the right influencers for your products is not easy, but it can be well worth the effort. You can use influencer marketing in all kinds of ways on eBay, from product reviews to brand mentions in social media posts.
5. Use ad-blocker detection software
If you’re using ads on eBay, you’ll need to be aware of the challenges posed by ad-block software. This is a program used by some users that automatically removes advertising from their online browsing experience.
Ad-block detection software can be a real issue for sellers: it can lead to reduced click-through rates and low conversion rates. If you’re seeing low rates on your eBay ads, it could be that your potential customers are seeing the ads but then closing them out.
If you’re running ads on eBay, you need to make sure that they’re not being blocked by ad-blocker detection software. One way to do this is to use a different kind of ad format called “hosted content”. This format shows static advertisements that can’t be blocked by ad-block software.
6. Increase your sales with automation
eBay has recently made a number of upgrades to its automation tools to make it easier for sellers to streamline the process of selling their products. One of these tools is eBay Bulk. This is a way for sellers to upload their entire inventory at once and then schedule the times when it’s made available for purchase.
You can also choose to set a sale price for each product — for example, you can offer discounts to attract more customers. eBay Bulk Inventory is a great tool for sellers who are looking to scale up their operations.
If you already have products listed on eBay, you can use this tool to add them to your inventory. Alternatively, you can use it to list new products that you’ve not yet added to the site.
7. Organize Your Inventory With Tabs
If you’re listing more than a few items on eBay, you should consider using tabs. These are a way of organizing your inventory by category. For example, if you’re selling several different types of jewelry, you can create a “Jewelry” tab and then list all your jewelry items under that tab.
This will help your customers browse your products more easily. It’s also a good idea to use tabs to organize your items by their condition. For example, you can use tabs to list new items, used items, and items that are refurbished. This will make it easier for customers to find products that meet their needs.
8. Start with Research
Before you start marketing on eBay, you need to do some research. Find out which products and categories are most popular and which have the highest conversion rates. This will help you decide what items to sell on eBay and which ones to leave out. You can also learn about your potential customers.
Who are they? What are their needs and interests? What do they like and dislike? This will help you create a marketing plan that appeals to your target audience.
Once you’ve done your research, create a marketing plan and stick to it. This will help you stay organized and make the most of your time.
9. Use High-Quality Product Photos
As we’ve already covered, product photos are incredibly important, so don’t skimp on this aspect of your listings. Many sellers aren’t aware of this, but you can get free product photography for eBay using the eBay Seller Photography tool.
This service is completely free, but you’ll need to meet some basic requirements: you must have an eBay seller account (or be an authorized representative of an existing account), have a valid U.S. business address, and have at least 10 items for sale on the eBay marketplace.
The eBay Seller Photography tool uses a photo shoot service provider and is available in the following cities: Atlanta, Austin, Boston, Chicago, Dallas, Denver, Los Angeles, New York City, Philadelphia, Phoenix, San Francisco, Seattle, and Washington DC.
10. Know your audience
Before you can start marketing your products, you first need to understand the audience you’re selling to — and no, we don’t mean just the demographic information. You need to know what your potential customers are looking for, what their pain points are, and how you can solve their problems with your products.
This will let you create more effective marketing campaigns by speaking directly to your potential customers. When you’re aware of the people you’re selling to, you can tailor your content to address their needs and concerns.
Depending on the type of items you sell, your audience will vary. If you sell only vintage items, for example, you’ll likely have a different audience than someone who sells fitness equipment.
11. Paid advertising
eBay’s paid advertising is one of the most effective ways to get in front of highly specific audiences. You can choose the type of users you want to appear to — based on their location, browsing history, and more — and create an ad to appear next to search results for your products.
If you’re selling a new or popular product, you can also choose to appear next to related searches. This is a great way to catch the attention of people who may not have been actively looking for your items.
eBay’s paid ads are cost-effective, but unlike other advertising platforms, you won’t get to choose what your ad looks like. Instead, you’ll create a “creative” — like a headline and product image — and let eBay decide what appears next to your ad. The platform will use your creative to create a “version”, which you can select as the final ad that people see.
12. eBay Marketing Tools
eBay has a number of tools that can help you create and promote your products. These are a few of the most useful ones. Listing Designer – You can use this to create a listing that’s visually appealing and helps customers quickly locate the information they’re looking for.
You can also use it to add a call-to-action button in your listing, which lets site visitors instantly purchase your items with one click.
- eBay Advertising – This platform allows you to create targeted ads that appear on relevant searches. You can use it to promote special sales, new products, and more.
- eBay Shop Updates – This tool lets you add inventory, create special offers, and respond to customer reviews directly in your eBay listings. It’s a great way to keep your customers engaged and encourage repeat purchases.
13. Create great product listings
One of the best ways to attract new shoppers is to create compelling product listings. These are the listings that appear on eBay when someone is searching for the products you’re selling. These listings are prime real estate in the eBay ecosystem, so you’ll want to make the most of them by creating listings that stand out from the crowd.
You can do this by including relevant and eye-catching images in your listings. Good product images can help bring your listings to life and make your products more attractive to customers.
You should also include certain key pieces of information in your listings, such as the product title, price, condition, and shipping information. This will help customers quickly locate the information they’re looking for and decide whether or not to purchase your products.
14. Networking and promotions
eBay is not only a place to buy and sell goods, but also a social platform where people are likely to interact with other users. You can take advantage of this by engaging with other sellers in your niche and forming mutually beneficial partnerships.
You can also create a brand name and build an engaging following by using eBay’s groups feature. Dedicating time to your social media presence can also help you attract more attention to your products.
You can do this by joining relevant groups on Facebook, Twitter, and elsewhere, and then promoting your eBay listings in your posts.
You can also offer special promotions to customers to get them to buy more items from your store. You can do this in your eBay listings or by creating a special promotion on your website and linking to it from your eBay listings. This will help you make more sales and drive more traffic to your store.
15. Estimate Your ROI Before You Start Marketing
Before you invest in any marketing strategies, make sure you have a financial plan. This means estimating your sales and marketing costs, and calculating your expected return on investment (ROI) for each strategy. If you don’t have a financial plan for your marketing, you’ll likely end up spending more than you need to — or wasting money entirely.
When calculating your expected sales, be sure to factor in your average cost per sale. You can calculate this by dividing your total sales by the number of sales you’ve made so far. This will give you a ballpark estimate of what each sale costs you.
You can also use this information to calculate the total amount of sales you need to break even on your marketing expenses.
16. Put Together a Solid Product Description
eBay lets you write a short product description that goes above and beyond your standard product listings. This is a chance to really connect with your customers by explaining what makes your products unique and useful.
Use this space to explain the benefits of your products and how they can help solve your customers’ problems. You can also include any special offers you have available, as well as any terms and conditions that are specific to your products or business. You should always use professional and engaging language in your product description.
Sellers who use excessive language (like “cheap”, “affordable”, etc.) or use false or misleading claims can get in trouble with eBay’s automated systems. Learn from the mistakes of others by checking out other sellers’ product descriptions to see what works (and what doesn’t). You can also use online tools like Hemingway Editor to help you write more effective product descriptions.
17. Leverage User Behaviour to Your Benefit
eBay’s user activity can be used to your advantage. For example, try to sell during times when the platform has lots of traffic — like during weekends and holidays. You can also take advantage of eBay’s user behaviour by creating smart shopping lists.
You can include related items on your shopping list that people may have also been looking for. This can help you generate more sales by giving your clients more options.
eBay’s users also have frequent “moods”, which can be useful to know when you’re planning your marketing strategy. You can get an idea of what moods are trending by paying attention to what appears on your homepage and the topics being discussed in groups.
When you know what moods your customers are in, you can use this information to tailor your marketing to those specific moods. You can also create content that matches these moods and use it to promote your products on other platforms.
18. Don’t Forget About eBay Ads
Last but not least, don’t forget about eBay ads. You can use these to promote products that aren’t selling well, or to promote items that aren’t on sale. You can also use them to promote content, like blog posts and YouTube videos.
This can be an effective way to get your products in front of people who may not be actively looking for them.
By using eBay ads, you can tailor your ads to your desired audience. You can also test different ad types to see which is most effective. With enough testing, you can create ads that are highly effective at driving sales to your products.