When it comes to advertising, the options are nearly endless. Depending on your company, business objectives and target audience, there are different marketing tactics that may work best for you. In recent years, we’ve seen an increase in the amount of businesses using Facebook as an advertising platform.
Why? Well, this social media network has a wide reach, which makes it an ideal place to advertise and target potential customers. With so many businesses advertising on Facebook, you might be asking yourself: “Should my business use Facebook ads to advertise our services?” The answer is YES!
Read on to learn more about the benefits of advertising on Facebook and some tips for creating successful advertisements.
In today’s digital world, businesses need to find new and creative ways to reach their target audience. Between all the different online platforms and advertising options, it can be difficult to know where to begin.
Thankfully, social media has made it easy for businesses of all sizes to advertise their products or services. In this blog post, we’ll be discussing everything you need to know about Facebook advertising.
From choosing your audience to creating ads that click with users, we’ll cover all the best practices that will help your ads succeed in reaching your target audience. Read on for our expert advice on Facebook advertising best practices you need to know today.
1. Create Great Ads
The first step in successful Facebook advertising is creating great ads. When creating your ads, be sure they are targeted to your ideal customer. With the right ad, you can increase brand awareness, drive engagement, and boost sales.
When creating ads, you should use headlines that are attention-grabbing and relevant to your target audience. Don’t use long-winded headlines that no one will read. Instead, use headlines that are short and to the point.
Then, you should use images that are highly relevant to your product or service. Images should be eye-catching and interesting to grab your audience’s attention. You can also use images that have a call-to-action, such as “click here now” or “download now” to entice your customers to act.
2. Facebook Video Ads
We all love a good video, and Facebook video ads are a great way to boost engagement with your target audience and get more clicks. However, it’s important to know that video ads can only be 15 seconds long, which can seem like a limitation at first, until you realize the many creative ways to fill that time.
For example, you might choose to start your video with a question. Next, you can answer the question and state your offer. Another option is to show a person using your product or service. You can also use stop-motion animation, live video, or a themed video like a song or a scene from a movie.
3. Facebook Lead Ads
If you are looking to increase leads from your Facebook ads, then lead ads may be a good choice for your campaign. You can use lead ads to collect emails from your customers. You can even use lead ads to ask people to attend a free webinar.
However, you should note that Facebook has strict rules when it comes to collecting emails. You can’t ask people to enter their email address directly. Instead, you’ll need to give them a compelling reason to give you their email address.
4. Facebook Co-branded Ad
If you want to build brand awareness with your target audience, then a co-branded ad may be right for you. Co-branded ads allow you to partner with other businesses to advertise customers to each other.
Co-branded ads are great if you want to reach a specific audience that may not know about you. With co-branded ads, you can create a partnership ad that allows both brands to appear in the ad. For example, you could create an ad for your restaurant and partner with an airline to promote flights to your city.
5. Expert Tip: Use Dark Backgrounds and High Contrast Images
When it comes to designing your ads, you should make sure to use high-contrast images in dark backgrounds. Facebook recommends using a pure black colour for your text and a pure white colour for your images.
This approach makes your images stand out against the dark backgrounds. High-contrast images allow your ads to appear more visually appealing. This can increase engagement with your ads and boost clicks. High-contrast images also make your ads easier to read since they are easier on the eyes. This can help you avoid having your ads disapproved by Facebook.
6. Best Practices for Creating Sponsored Ads on Facebook
The best practices for creating sponsored ads on Facebook include choosing your target audience and creating an ad that resonates with them. You can do this by choosing your target audience based on their age, location, and interests. Then, you should create an ad that resonates with that audience.
You should also make sure your ads are relevant to your business and the products or services you offer. Avoid using clickbait headlines or misleading images. This can cause your ads to be disapproved by Facebook or result in a decrease in engagement.
7. Best Practices for Bidding on Facebook Ads
When it comes to bidding on Facebook ads, you should follow some best practices to ensure that your ads perform well. You should start by choosing the best time to advertise your product or service. This can be based on when your target audience is online or when a certain event is taking place.
Next, you should decide on your ad budget. Be sure to take into account how much your ads will cost and how much they will earn. You can also consider scaling back on your ad budget if your ads don’t seem to be performing well. This can help you save money while ensuring that your ads reach your target audience.
8. Know your audience before you begin advertising
The best way to know your audience before you begin advertising is to conduct research. You can start by looking at your website’s analytics to see who your most frequent visitors are and how they got to your site.
You can also use Facebook’s Pixel to track your site’s visitors and create a custom audience based on those visits.
You should also conduct research on your target audience through various social media platforms. You can use Facebook’s Audience Insights tool to see demographic information about your followers. You can also use Facebook’s Graph Search to find groups where your target audience is likely to be active.
9. Create ad variations to find out what works
After you’ve selected your audience and created compelling ads, you can test different ad variations to see which performs best. This can help you find out what works with your audience and which ad variations they respond to the most.
You can test a number of different ad variations, including ad copy, images, and targeting. You can also test different landing pages to see which works best for bringing customers to our website.
For example, you can conduct a split test between two different ad variations. You can then track the results to see which ad variation is performing better. This will help you decide which ad variation to use for your next campaign.
10. Use Click-to-Install ads to boost ad engagement
A great way to boost engagement with your ad is to use click-to-install ads. With click-to-install ads, your customers can click an ad on Facebook and then install your product or service directly from their Facebook newsfeed. This type of ad is a great way to boost engagement with your ads.
It can be more engaging than a simple like or click on your ad. This can help you avoid having your ads shut off due to low engagement. With click-to-install ads, you can link your ads directly to your website or app where your customers can download your product or service.
This can help you boost engagement and drive more downloads. It can also help you avoid having your ads shut off due to low engagement.
11. Make use of Facebook’s built-in analytics tools
You’ll want to start by taking advantage of Facebook’s built-in analytics tools. Facebook has a wealth of information on your audience, and you can use it to your advantage. If you’re just beginning, you’ll want to use Facebook’s built-in analytics tools to help you better understand your audience.
To get started, navigate to the ad manager in your Facebook business account and select the “audiences” tab. From here, you can review the demographics and interests of your current fan base.
You can also create new audiences based on your fan data. Facebook’s analytics will also help you understand which of your posts perform the best. Facebook’s Insights tool is another essential tool you’ll want to use to better understand your audience.
This tool will help you understand what times of day your fans are online, their demographic breakdown, and more. With Insights, you can also view your clickthrough rates (CTR) to determine which ads are performing best.
12. Don’t forget to try different ad formats
Next, don’t forget to try different ad formats. Facebook currently offers four different types of ad formats that you can use for your advertisements: photo ads, video ads, ad carousel ads, and link ads. The first type of ad format we’ll discuss is the photo ad.
These ad types have a static image with a headline and a call to action. These are typically used by businesses targeting consumers. The second type of ad format is the video ad. This ad type is a video that is between 15 and 20 seconds long, and is best suited for B2C businesses.
The third ad type is the ad carousel ad, which features multiple images and is best suited for B2C businesses. The fourth and final ad type is the link ad, which includes a static image and a short description, and is best suited for B2C or B2B businesses.
13. Create a Solid Content Marketing Strategy First
Before you even consider advertising on Facebook, you’ll want to make sure you have a solid content marketing strategy. The best way to start is to create a content plan that includes what type of content you’ll post, when you’ll post it, and where you’ll post it.
Once you’ve got your content plan laid out, you’ll want to make sure you have a strategy for distributing your content. Depending on the type of business you have, you have a few options when it comes to distributing your content.
You can use social media, paid advertising, email marketing, or other marketing channels to share your content. It’s important to remember that the goal of your content is to get people to take action. So before you start creating your content, make sure you know what you want your audience to do after reading or watching your content.
14. Decide on Which Audience to Target
Now that you’ve created a solid content marketing strategy, you’ll want to decide on which audience to target. When it comes to targeting your audience, you have two options: targeted or broad. When choosing a targeted audience, you’ll want to select a specific audience based on demographics, interests, or a combination of both.
A broad audience, on the other hand, is a wider group of people who fit a certain demographic but don’t share any specific interests. If you’re just getting started with Facebook advertising and don’t have a large fan base yet, targeting a broader audience is often the best way to start.
Once you’ve built up a significant fan base, you can start refining your targeting so your ads are reaching the right people.
15. Facebook Ad Best Practices: Creative
Now that you’ve decided on which audience to target, it’s time to get creative with your ads. There are a few Facebook ad best practices that will help you create ads that are both effective and eye-catching.
First, you’ll want to ensure your images have high visual impact. Images should draw attention, be relevant to your ad’s message, and be clear and easy to understand. Next, make sure your ad headlines are clear and compelling. Your headlines are what will grab your audience’s attention, so they need to stand out.
Finally, you want to make sure your ad’s copy is written in a way that grabs your audience’s attention. Your ad copy should be short, sweet, and to the point. Your ads are competing for attention against other ads, notifications, and posts in your audience’s newsfeeds. These Facebook ad best practices will help you create ads that stand out from the rest.
16. Facebook Ad Best Practices: Pricing and Packages
Next, you’ll want to decide on which pricing and packages to offer your customers. There are a variety of pricing and package options you can offer your customers, but it’s important that you choose wisely.
The best way to decide which options to offer is to look at your audience and what they’re searching for. If you’re trying to reach a specific audience, such as moms, you’ll want to take a look at search terms related to that target demographic.
From there, you can see which ads are performing best, and you can model your ads after those successful ads. Once you’ve chosen which pricing and package options to offer, make sure to include those details in your ad copy. Your potential customers need to know what they’re getting when they click on one of your ads.
17. Use video advertising
Not sure if video advertising is right for your business? Facebook reports that video ads receive a 35% higher clickthrough rate compared to ads without video. When creating your video, there are a few Facebook ad best practices you’ll want to keep in mind.
First, make sure you have a clear call to action at the end of your video. Your video needs to tell a story that leads to a single action: for customers to click on your ad and learn more about your product or service.
Next, make sure your video is relevant to your target audience. You want to create a video that is engaging and informative, so people will want to watch it and share it with their friends and family.
Finally, you’ll want to keep your video short and to the point. Facebook suggests keeping your video short and to less than two minutes.
18. Create effective ad copy
Now that your video is ready to go, it’s time to create an ad that converts. When creating your Facebook ad copy, there are a few Facebook ad best practices to keep in mind. First, keep your language simple and straightforward. Your ad copy should be clear, concise, and easy to understand.
Next, you want to make sure your ad’s format is consistent with the rest of your marketing efforts.
If you’ve been using imagery in your blog posts, your email campaigns, and your social media posts, make sure it’s consistent in your ads, too. Finally, remember to stay within Facebook’s ad policies.
Facebook has strict ad policies in place to protect its users from misleading or dishonest ads. Make sure your ad copy follows Facebook’s ad policies so your ads don’t get rejected.
19. Make your ad stand out with color and creativity
Now that you’ve created an ad that follows all the best practices, it’s time to make it stand out from the rest. You want your ad to be memorable and interesting, so your audience clicks on it. One way to do this is by adding a bit of color
Facebook advertising is a great way to reach your target audience, but it’s important to know what works best for your ads. When creating your ads, keep these best practices in mind to optimize your campaigns and increase engagement with your ads.
With these Facebook advertising best practices, you’ll be well on your way to creating successful campaigns that bring in more clicks and engagement from your target audience. Now is the time to start using these advertising strategies to boost your business.
At the end of the day, Facebook advertising is about more than just plugging your product or service. It’s about connecting with your audience. You want to make sure that your ads are engaging and appealing to your target audience.
You also want to make sure that your ads are relevant to your business and the products or services you offer. When you create ads that appeal to your audience, you can expect to see a boost in engagement with your ads. This can help you reach more customers and convert more sales.