Facebook is the world’s largest social network with more than 2 billion users. That’s a lot of potential customers! As a business, you probably already know that Facebook is an important channel for reaching new customers and growing your audience.
But, in order to capture those potential customers, you need to get creative. Crazy as it may sound, Facebook is not just about posting photos and tagging friends.
If you want to use it as an effective marketing tool, you need to understand its inner workings and use them to your advantage. In this article you will discover brilliant Facebook marketing tips and tricks that will help you grow your business using this platform.
By the end of this article, you’ll be equipped with all the knowledge you need to grow a thriving business on Facebook.
Create a Facebook Business Page
All businesses on Facebook should have a Facebook Business Page. It’s a bit like a shopfront where you can showcase your goods and services to the world. Most people who visit your page will not see your personal profile and if you have a business page, you have full control over who sees your content.
This means that you can be more targeted and drive more sales using your Facebook business page. Why do businesses use Facebook Business Pages? Facebook Business Pages allow you to:
- Create an engaging experience for your customers by posting engaging content, hosting live video, and facilitating two-way communication
- Create a growing audience to drive more sales, leads, and brand awareness
- Create a professional image for your business and build trust in your brand
- Drive traffic to your website and generate leads by driving customers to an external landing page
- Track the performance of your Facebook efforts and analyze your audience to make informed marketing decisions
Use Facebook Ads to Grow your Audience
A post on your page may get a few likes and shares, but it won’t reach everyone who’d like to see it. Facebook ads are the perfect way to get in front of more people who would be interested in your content. You can get a lot of value from Facebook ads if you know what you’re doing.
A/B split testing and getting feedback from your audience is a great way to optimize your ads and make them more effective. You’ll also want to diversify your ad spend across different ad types, ad audiences, and ad duration to avoid putting all your eggs in one basket.
By spreading your ad spend around, you’ll have a more consistent flow of new customers in your funnel.
Use Live Video to Engage and Educate
Facebook is a visual platform and there’s no better way to engage people than with a video. Live video is becoming increasingly popular and is a great way to keep people on your page and draw them in.
Live video is a great way to interact with your customers and build a community around your brand. You can host the video on your page or on a Facebook group page where you’ve invited your customers.
When live, you can respond to people’s comments and questions by inviting them to join in on the conversation. Live video can be as simple as you want it to be.
You can use it to host an informational product launch, give an inside peek into your business and operation, or even host a Q&A session where you invite your customers to ask questions.
Make Your Posts Pop with Color
This may sound a bit silly, but Facebook posts with a lot of images get more engagement. With that in mind, you can increase the amount of engagement your posts receive by using a lot of colorful images.
This might seem like a no-brainer, but you’d be surprised how many businesses forget this super simple trick. There’s a reason why newspapers use a lot of images and why magazines are printed with a lot of colour. It’s because it makes reading more engaging and enjoyable.
It’s the same on Facebook and other social media platforms. If you want people to click on your post and stay there for a while, you need to make it visually appealing. You can do this in two ways:
- Add colorful images to your posts.
- Post engaging videos
Ensure Every Post is Good to Go With an Editorial Calendar
If you just post whenever you feel like it, your Facebook page will be a mess. You’ll get some engagement, but it’ll be inconsistent and have little value to your business. To increase your engagement, you need to have a consistent and engaging presence on Facebook.
The best way to do that is with an editorial calendar. Every single post that you put on your page should be planned out in advance. You should know when you’ll post, what the post will be about, which images you’ll use, and where you’ll link to.
You’ll want to post at consistent times and on consistent days so that you have a routine and your audience can rely on your posts.
Leverage Facebook’s ad targeting capabilities
When you’re advertising on Facebook, you have the ability to target your audience in a number of ways. Here are some of the most important targeting options that you should consider.
- Age – How old they are, what stage of life they’re in, and what they’re interested in
- Gender – What they prefer to be called, what they identify as, and what they’re interested in
- Relationship Status – What their relationship status is and what they’re interested in
- Workplace – Where they work and what they do there
- Education – What degree they have, what they’re studying, and what they’re interested in
- Languages – What language they speak and what languages are significant to them
- Location – Where they live and what interests them nearby
- Devices – What kind of devices they use and what they’re interested in
Utilize Facebook Groups for Marketing
Facebook Groups are a great place to engage your existing audience and attract new customers at the same time. There are millions of groups on Facebook with millions of members in each of them. They’re the perfect place to start a conversation and get the word out about your product or service.
If you’re starting a new business, you can find a Facebook Group related to your industry or niche and engage with like-minded people in your field. Asking questions, engaging with other members, and providing value are all great ways to get involved in Facebook Groups.
When you add value to the group, you’ll be appreciated and make friends along the way. Friendship and trust can take you a long way when it comes to marketing your business and generating leads.
Facebook Organic and Paid Advertising Strategy
You can use both organic and paid Facebook marketing to engage your audience and get results. It’s important to know that you can’t simply focus on one or the other. You need to use both concurrently in order to be successful.
To do this, you should be aware of the fact that Facebook has a newsfeed algorithm. This algorithm ranks your posts and decides how many people will see them. You want your posts to rank as high as possible so that as many people as possible see them.
To get your posts to rank as high as possible, Facebook recommends that you make your posts between 20-40 words long and include relevant links and images.
Facebook Messenger Marketing Strategy
Facebook Messenger is the most used messaging app in the world. Facebook Messenger has been making headlines lately as more and more companies start using it as a platform for customer service.
But, as a marketer, you don’t have to wait for customers to come to you. You can tap into the power of Facebook Messenger marketing and engage your customers directly. If your customers are on Facebook, they’re almost certainly on Messenger as well.
You can engage with them through groups and one-on-one conversations that are a great way to build relationships and trust.
Facebook Marketing Tips for Tapping Into User Behaviour
Facebook is a social network. People visit it to connect with friends and family and engage in social activities. All businesses on Facebook should capitalise on this. When you know how people connect with businesses and account, you will definitely know how best to use the platform grow your business.