Bear in mind that the guidelines you’re expected to follow to create Facebook lead ads are very simple and easy.
The procedure has been outlined below. Read it with keen attention.
Read also: Recommendations and requirements for Facebook lead ads
Set Up Facebook Lead Ad Now You can create lead ads from your Page, or from Ads Manager:
– From your Page
– From Ads Manager
HOW TO SET UP FACEBOOK LEAD AD FROM YOUR PAGE
– Go to your business’ Page.
– Click Publishing Tools at the top.
– Click Forms Library in the left-hand drop-down menu.
– Click + Create.
– Choose whether to create:
A New Form and enter all new information. If you choose this option, click Next at the bottom right-hand side of the screen and then continue to set up with Step 6.
OR
Duplicate an Existing Form, which will allow you to use a form you’ve already created and added this question to it. If you choose this option, search your forms to select the one you want to modify and select the click Next at the bottom right-hand side of the screen. Then skip to Step 9 to continue to set up.
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– Where it says Untitled form at the top, click the pencil icon and give your lead form a name. Tip: Save your progress while you’re setting up your lead form by clicking the Save button at the top right-hand corner of the screen.
– Under the Content tab, click Welcome Screen (Optional) and toggle the button on to add a welcome screen to your lead ad. Fill out a Headline, add an Image, under Layout, enter the text that tells people about your product, and add a call to action Button.
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Tip: Preview your lead ads throughout the creation process in the right-hand pane.
– Next click Questions. Add a custom Headline (optional).
– Under “What information would you like to ask for?”, you’ll see Email and Full name are already checked for user information options. You can click Show more options if you want to ask for more info.
– Under Custom Question (Optional) click + Add Custom Question.
Note: You can add up to three custom questions.
– If you’re modifying an existing lead form, you can click Finish at the top-right corner to finish adding the appointment booking question. If you’re in the process of creating a new lead form, you can click Save and continue the steps below to complete your lead ad.
– Click Privacy Policy. Add link text and a link URL to your privacy policy. As an optional step, you can check the box next to Add custom disclaimer if you want to add additional disclaimers to your lead form. Keep in mind that there’s no character limit for the disclaimer.
– Click Thank You Screen, where you can customize the screen your leads see after they submit the form. Fill out your Headline, the text you want to appear on your thank you screen under Description, choose a call to action Button Type (either View Website or Download), Button Text for your call to action and your Website Link.
Note: The text limit is 60 characters in the Description body and 30 characters, each, for the Headline and Button Text fields.
– Click the arrows at the bottom of your Form Preview and make sure your complete form looks the way you want it to.
– Click Finish to complete your form. Alternatively, you can click Save if you want to finish later. – (Optional): Return to the Publishing Tools tab at the top of your Page and in the Leads Setup section, you can select a CRM.
– When you’re ready to publish your lead ad, click Place Order.
HOW TO CREATE FACEBOOK LEAD AD FROM ADS MANAGER
– Go to your Ads Manager.
– In Ads Manager: Click + Create the top left.
– Choose whether you want to set up with Quick Creation or Guided Creation (the following steps will show you how to set up in Guided Creation).
– Select the Lead Generation objective.
– In the Page section, choose the Page you’d like to use to create lead ads. Click View Terms. Review the Lead Ad Terms of Service and select I Agree to Terms and Conditions.
– Set your Audience, Placements and Budget & Schedule. Unlike other campaign types, you cannot target lead ads to people under the age of 18.
– Once you’ve completed the last step, click Continue.
– Choose an Ad Name and under Identity select your Page and attach your Instagram account, if applicable.
– Select an Ad Format, then add images or a video to your ad. Fill in your ad’s Headline, Text and add a Call To Action button.
– Click Show Advanced Options to add a Facebook pixel if you have one.
– In the Lead Form section, you can click + New Form to create a new lead form.
Alternatively, you can select a form you’ve already created and choose Duplicate to modify the form to add the appointment booking preference question.
OR
You can select a draft of a lead form you’ve previously saved and click Edit to continue editing the form to add the appointment booking preferences question.
– If you are continuing with a new form, where it says Untitled form at the top, give your lead form a name.
– Under the Content tab, click Welcome Screen (Optional) and toggle the button on to add a welcome screen to your lead ad. Fill out a Headline, add an Image, under Layout, enter the text that tells people about your product, and add a call to action Button.
Tip: Preview your lead ads throughout the creation process in the right-hand pane. – Next click Questions. Add a custom Headline (optional).
– Under “What information would you like to ask for?”, you’ll see Email and Full name are already checked for user information options. You can click Show more options if you want to ask for more info.
– Under Custom Question (Optional) click + Add Custom Question.
Note: You can add up to three custom questions.
– If you’re modifying an existing lead form, you can click Finish at the top-right corner to finish adding the appointment booking question. If you’re in the process of creating a new lead form, you can click Save and continue the steps below to complete your lead ad.
– Click Privacy Policy. Add link text and a link URL to your privacy policy. As an optional step, you can check the box next to Add custom disclaimer if you want to add additional disclaimers to your lead form. Always remember that there’s no character limit for the disclaimer.
– Click Thank You Screen, where you can customize the screen your leads see after they submit the form. Fill out your Headline, the text you want to appear on your thank you screen under Description, choose a call to action Button Type (either View Website or Download), Button Text for your call to action and your Website Link.
Note: The text limit is 60 characters in the Description body and 30 characters, each, for the Headline and Button Text fields.
– Click the arrows at the bottom of your Form Preview and make sure your complete form looks the way you want it to.
– Click Finish to complete your form. Alternatively, you can click Save if you think you’ll want to make changes later or didn’t finish completing your form.
– (Optional): Return to the Publishing Tools tab at the top of your Page and in the Leads Setup section, you can select a CRM.
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– When you’re ready to publish your lead ad, click Place Order.
How to create lead ads on Facebook | Step by step
source: Facebookpeadia