Shopify and Ecwid are two of the most popular e-commerce software programs, but which one is better for your business? You might be convinced that you want to go with Ecwid, but there’s so much more to consider. In this article, we’ll cover everything from pricing and features, to SEO and customer support.
Read on to find out why Shopify is your best option for entrepreneurs looking to make a sale online.
What is Shopify?
Shopify is a platform that lets you create your own online store. You can use it to sell practically anything and set up your own storefront for a small fee. It’s one of the most popular platforms out there, with over 500,000 businesses using it.
Pros: Shopify is easy to use and has powerful features that make it simple to do business on your platform. For example, you can have a shopping cart, purchase orders, and customer accounts all in one place. Plus, there’s support for many payment gateways and suppliers like Authorize.net and Stripe.
Cons: Shopify isn’t cheap (starting at $29/month), so if you’re only starting out with an e-commerce idea, this might not be the best option for you. Plus, its popularity means there are more people competing for customers than before.
Ecwid is an e-commerce platform that lets you sell on websites or apps via social media marketing or email outreach campaigns. You can also promote your products through Facebook ads or Instagram ads if you choose to go the paid route with Ecwid.
Pros: Ecwid is cheaper than Shopify (starting at $19/month), which makes it accessible for those just
What is Ecwid?
Ecwid is a shopping cart platform that’s based on Shopify. It lets you sell your products online, manage inventory and promotions, and collect customer information with the click of a button.
Ecwid offers some key advantages over Shopify. It has a global reach, so it’s perfect for e-commerce businesses that serve customers internationally. Ecwid also includes an option to accept payments in Bitcoin, which means it’s one of the few platforms out there that accept crypto just as easily as credit cards or Paypal.
However, Ecwid also has some drawbacks. It’s not as easy to build your own website or shop on as Shopify is, so if you’re looking for flexibility, this might not be the best choice for you.
Features of Shopify vs Ecwid
Shopify is an e-commerce platform for people who are looking for a low-cost solution with plenty of features. If you’re just starting out and want to create your store without spending a lot, this is a great option. Ecwid, on the other hand, is more of a set it and forget it type of e-commerce platform. There aren’t as many bells and whistles as Shopify, but its simplicity makes it easy to use.
If you have a niche business that doesn’t necessarily need all of the bells and whistles, Ecwid would be the way to go. However, if you need tons of features or want to sell on multiple platforms like Shopify allows users to do, Shopify is the way to go.
In order for any e-commerce platform to be successful, there needs to be some sort of conversion rate in order for it to pay back the costs associated with running their business. With Ecwid’s prices being much cheaper than Shopify’s (assuming similar hosting rates), they’re able to offer an average conversion rate that’s around 6%.
Shopify’s average conversion rate sits at around 8%, which means they’re able to make more money on each sale than Ec.
Benefits of Shopify
Shopify is a great e-commerce platform because it’s very easy to use. It offers sellers an intuitive interface, which means they can easily create and manage their store without any difficulties. In addition, Shopify provides extensive marketing tools that make it easy for you to get in front of your customers’ eyes.
Furthermore, Shopify has a robust API and numerous integrations with other tools so you can easily connect your online business to your offline one. If you’re looking to grow your business quickly, this is a good option for you.
Benefits of Ecwid
Ecwid is an e-commerce platform that’s designed specifically for small businesses. It boasts an intuitive interface, a fair price point, and powerful features. Ecwid also allows you to sell on multiple marketplaces, which means you’ll have more reach than with Shopify.
Additionally, Ecwid is beginner-friendly, so it’s a great software to use if you’re just getting started in the e-commerce world.
The benefits of Ecwid are plentiful, but there are also drawbacks. Ecwid doesn’t have as many integrations as Shopify does. Additionally, Ecwid doesn’t offer free shipping like Shopify does for some products. What about tax? Ecwid only offers Paypal checkout options—not Stripe or Braintree—which might not be ideal if your target market isn’t located in the US.
Drawbacks of Shopify
Shopify is a great platform for brands who want to sell their products online. The system comes with several features that help your brand increase its sales, such as marketing and analytics. However, the Shopify platform does have its drawbacks.
For starters, you have to pay for Shopify’s basic plan, which starts at $29/month for up to $500,000 in sales. This can be an issue for small businesses on a budget.
Another issue with Shopify is that it doesn’t allow sellers to solely focus on one niche or product line without paying extra fees. If you only want to sell clothing and shoes but not household items like furniture or appliances, then you’ll have to pay extra fees to create separate stores on the platform.
On top of that, the Shopify app has high learning curves when it comes to using it successfully. This means if you’re new to e-commerce software, this might not be the best option for your business.
Drawbacks of Ecwid
Let’s start with the drawbacks of Ecwid. One drawback of Ecwid is that it doesn’t provide as many customization options as Shopify. With Shopify, you can fully customize your store from design to layout to how products are laid out on the website.
You can also view analytics and make tweaks based on what you’ve seen in those reports. With Ecwid, however, these features aren’t available to you.
Another drawback of Ecwid is that it’s not as user-friendly as Shopify. The fact that you can’t customize your store and that it’s not easy to use are two reasons why it might be more difficult for people to use this platform than Shopify.
The final disadvantage of Ecwid is its less well-known brand name compared to Shopify. Though both platforms have been around for a while now, they’re still considered newcomers in comparison to other e-commerce platforms like Magento or WooCommerce (which we’ll get into shortly).
How to use both platforms
The two platforms Shopify and Ecwid offer different options that vary in cost, functionality, and complexity. Shopify offers a variety of payment options, such as Paypal, credit card, and debit cards. Additionally, it offers some of the highest-level security available. On the other hand, Ecwid only accepts PayPal. Both platforms are also beginner-friendly and allow for a wide range of customization options.
The main difference between the two is that Ecwid is a one-page template with minimal customization capabilities. Shopify has more features than Ecwid does, but it also offers higher prices. If you’re looking for an e-commerce platform with a lot of options at a lower cost, then Shopify is your choice. If you’re looking for something simple without too many bells and whistles in terms of design or customization, then Ecwid is the perfect solution for you!
How to choose between the two platforms.
Both platforms have their strengths and weaknesses. Shopify works best for businesses looking to sell high-end, luxury items. Ecwid is best suited for businesses that sell more affordable products like electronics and apparel.
When it comes to pricing and sales, Shopify’s per sale fee is higher than Ecwid. This is because Shopify doesn’t require yearly fees, while Ecwid does charge a one-time set-up fee before you can start selling anything on the platform.
Shopify also offers merchants an advanced platform with lots of customization options. You’ll have full control over your storefront design and be able to generate custom content from scratch instead of having to rely on templates.
On the other hand, Ecwid has better search engine optimization (SEO) features than Shopify does. If you want your products to stand out among other competitors, then Ecwid may be a better option for you since it has built-in SEO features like keyword autocompletion and social media integration that are optimized for mobile devices.
Which platform is better for you?
One of the main differences between Shopify and Ecwid is their cost. Shopify costs $79 per month while Ecwid costs $19.99 per month. Another major difference between the platforms is that Shopify is strictly an e-commerce platform that’s made to help you sell on your website or with your existing store, while Ecwid is a full-fledged content management system (CMS).
While both platforms are great for their intended purposes, it’s important to understand which platform makes the most sense for your business. Do you already have a store?
Would you rather run an online store than integrate a CMS? Are you looking for more flexibility in creating products and trying out new marketing strategies? These are all questions you should ask when deciding which platform will be best for your business.