Digital marketing is a booming industry. With the right marketing skills, you could be able to build your business from the ground up. One of the most important aspects of digital marketing is search engine optimization (SEO). There are two main types of SEO: technical SEO and organic SEO.
Technical SEO involves optimizing your site for search engine crawlers to help rank better in SERPs. Organic SEO is focused on improving your site to rank better in SERPs through natural means. Here’s everything you need to know about what each type of SEO entails.
What is SEO?
SEO is the art of ranking better in search engines to generate more traffic to your website. You can do this by following certain SEO strategies, like updating content regularly, using keywords in your content, and linking to other relevant pages on your site.
The two types of SEO
SEO is an important part of digital marketing. It’s also a broad term that encompasses many different methods, like technical SEO and organic SEO. Here are the two types of SEO:
* **Technical SEO**: Involves optimizing your site for search engine crawlers to help rank better in SERPs
* **Organic SEO**: Is focused on improving your site to rank better in SERP through natural means
The Purpose of SEO
SEO is the process of improving the visibility of your website in search engine results. This involves increasing your rank on SERPs through natural or organic means, like paying for sponsored ads that appear at the top of SERPs. SEO helps you build an authoritative online presence, increase your brand awareness, and generate more leads.
Technical SEO
With technical SEO, you can work to improve your site’s ranking through a variety of means. One way is to optimize your website content so that it is keyword-rich and relevant. It also involves making sure the site has high-quality, unique content. For example, if you own a restaurant with a menu, you could use keywords related to food or recipes in the description of your dish.
Additionally, you would focus on improving your site’s speed and load time. According to Google, page loading time is an important factor in search result rankings. You would also look at increasing the diversity and relevance of external links (and internal links) leading back to your site and increasing social signals pointing to your site (like shares and likes).
How technical SEO works
Technical SEO, also known as on-site SEO, focuses on improving your site to rank better in SERPs through natural means. On-site SEO is a process that includes modifying your website code and other factors that affect your site’s rankings. Here are some examples of technical SEO:
- keyword research
- page optimization
- title tags
- meta descriptions
- internal linking
What are the benefits of technical SEO?
The benefits of technical SEO are that it allows you to get your site ranked higher. This is ideal for when you want to rank at the top of SERPs. Technical SEO also helps with rankings in other search engines like Bing and Yahoo because they use Google’s SERPs as a benchmark.
It improves your page load speed and this will increase conversions. If you’re selling a product online, this would be very beneficial for your business because it could improve conversion rates.
Organic SEO
Organic SEO is focused on improving your site to rank better in SERPs through natural means. This type of SEO includes the following:
Organic link-building: One of the most effective ways to rank higher in SERPs is through organic links. The more quality links you have, the more likely it is for your site to rank high in search results.
Improving page content: Writing compelling, valuable content for your pages will help you rank higher than pages with low-quality content. Additionally, adding keywords to the page title and meta description will increase visibility.
SEO best practices: There are many strategies that can improve your site’s visibility. You may want to consider changing your h1 headers or h2 headers, post length, and optimization techniques (like keyword research).
How organic search engine optimization works
Organic SEO is the process of optimizing your site for search engines to help rank better. This is done through natural means, like creating original content with keywords and using social media to generate links.
Organic SEO is all about making your site more appealing to humans. Humans are more likely to visit sites they find relevant and interesting. With organic SEO, you want to create a site that people will want to visit because it’s useful and informative.
Organic SEO does have its limitations, but it can drive new customers to your business if you do it right. Organic SEO isn’t always the best choice for every company because it doesn’t guarantee quick results or high rankings, but there are some instances where organic SEO is the perfect fit.
For example, if you have an e-commerce store or a blog where you continually produce new content on a regular basis, then organic SEO might be the best option for you.
What are the benefits of organic SEO?
Organic SEO is the less expensive option. Organic SEO may be the more cost-effective of the two, as it relies on natural methods. With organic SEO, you are able to rank higher in SERPs through social media shares, links from other sites, and good content.
Organic SEO can lead to an increase in long-term engagement with your site because it relies on quality content that people will want to share with their network.
The Difference between Organic and Technical SEO
The difference between organic and technical SEO is fairly straightforward. Organic SEO is the process of optimizing your site to rank better in SERPs through natural means. This includes things like content quality, URL structure, keywords, links, social media profiles, website copywriting, etc.
Technical SEO is about optimizing your site for search engine crawlers to help rank better in SERP results. This includes things like site speed, loading time, HTML code structure, W3C validation standards, header tags, page title tags, meta descriptions and more.
Organic SEO will generally take longer to see results because it’s focused on improving your site through natural means. With technical SEO you can see quicker results because it’s designed to help improve your site’s rankings.
Organic SEO does have the advantage of being free while technical SEO requires payment for services.