Facebook marketing is somewhat self-explanatory in how helpful it is, what with the prevalence of Facebook in every day life. By taking advantage of something that people regularly view in their free time, you can tap into a market that would be hard to reach otherwise. Read these tips to make the most of Facebook marketing.
Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
Generate a buzz by offering a freebie through Facebook. Give away a desirable product to get people excited. Update your Facebook page with the winners, and repeat this any time you want more fans.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
If you do not have time in the day to maintain a Facebook page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.
Personalize your brand. You don’t want your brand to be viewed as stale or stuffy. Show off a bit, but stay professional.
Only post content on your Facebook page that is relevant to the interests of your target audience. Don’t let yourself get caught up in the social aspect and start posting everything you find interesting. Keeping your posts relevant will better engage your audience than having lots of pointless posts.
Ensure your profile is always up to date. If there are any changes, make the changes on the profile page. Your customers need the most up to date information to get in touch with you. Even changing things up can help.
Always maintain a possitive attitude on your facebook marketing page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page that you find a way to put a possitive spin on it.
Post consistently, but don’t scattershot your posting. While it’s good to post everyday, that doesn’t mean that you need to post ten to twenty times a day to move the needle! That can actually be just as bad as not posting at all. People may think of your posts as social media spam at that level. Be moderate here.
While you want to remain professional anytime you are posting on Facebook, you should still let your readers see that they are dealing with a real human. Show your personality and feel free to express true emotions. If they feel like you are robotic and stoic, they will be less likely to want to deal with you.
Be aware that there are people on Facebook who may try and thwart your efforts. Facebook makes it easy for troublemakers to negatively impact others. To minimize any issues, remove anything negative as soon as possible and keep a watchful eye on what is being posted.
The image that you choose for your Facebook page can have a big impact on your success. People will surely notice the picture beside your name before they notice what you have to say. Use a picture that really catches a reader’s attention and conveys what you are trying to market.
Don’t look at your Facebook analytics numbers without considering your context. If you compare your 200 fans to Apple’s millions on Facebook, you’ll be surely disappointed. This may be an extreme example, but it’s true no matter the level. COmpare yourself to your direct competitors to see how your really doing overall.
Your Facebook audience can be an easy source of inspiration. Maybe you have an idea for a new marketing campaign, but you’re not sure how it will go over with potential customers; ask for people’s opinions. In a short while, you’ll have several opinions with useful advice, which is from a valuable source.
If you aren’t a business that tends to grab emotional engagement from fans, consider getting behind a cause on Facebook. People respond very emotionally to causes, and that can lead to a halo-effect with your brand if you are sincere with your actions. It’s a great way to build up your brand awareness and fans on Facebook.
Do not post anything on your Facebook page that is not in line with your brand. If you are a football fan, and that has nothing to do with your business, you should not post team logos. This type of thing is frowned upon and many people will see you as being spammy.
While most of your posts should be content which adds value and provides information your fans would appreciate, some of your posts should also be interactive. Ask your customers for feedback, be it what you should name your next flavour of tea or what you should give away in a contest. They’ll love to tell you what they think!
Facebook marketing, as said in the beginning of this article, is obviously helpful and can do a lot for a business or service. Take advantage of this modern service so you can see the most benefits possible. Remember the tips in this article so you can use Facebook marketing to your advantage!