Facebook Ads Manager is a confusing and intimidating program for beginners. With so many features and settings, it can be difficult to know where to begin. Here are some tips for Facebook ad managers who are just starting out:
- Create ads that show relevance in your niche.
- Use images with high visibility, such as pictures of your product or models using the product.
- Don’t use long copy when you’re just getting started–this can overwhelm people and make them not read what you wrote at all.
- Focus on the benefits of your product or service rather than just telling about it.
- Use targeting tools to find people who are more likely to click on your ads, such as by age or location.
Facebook Ads Manager is a confusing and intimidating program for beginners. With so many features and settings, it can be difficult to know where to begin.
- Create ads that show relevance in your niche.
- Use images with high visibility, such as pictures of your product or models using the product.
- Don’t use long copy when you’re just getting started–this can overwhelm people and make them not read what you wrote at all.
- Focus on the benefits of your product or service rather than just telling about it.
- Use targeting tools to find people who are more likely to click on your ads, such as by age or location.
Relevance in niche
One of the most difficult things for beginners to do is create ads that show relevance in your niche. Beginners often have a hard time knowing what will work and what won’t.
Ad managers need to know their target market, what they are looking for, and where they are looking. To make sure your ads are relevant in your niche, you need to know who you are targeting. Start by using the demographics tab–age, gender, interests–to get an idea about potential customers.
Images with high visibility
One of the best and most important things to do is to use pictures with high visibility. Images that you put on your ads should be noticeable and seen by many people. You can also use pictures that show people using your product or models. This will make them want to click because they like what they see as it relates to their interests.
Long copy not necessary
When you’re just starting out, you don’t need to use long copies and paragraphs of text. Save that for when you become an expert and can write effective copy that converts. For now, focus on the benefits of your product or service rather than telling about it.
Your customer doesn’t want to hear about how amazing your product is–they want to know what they’ll get out of it. It’s up to you as a marketer to show them those benefits at the right time.
For now, focus on getting your customer’s attention with a short, concise sentence or two so they will click through and read more about your product or service.
Benefits of product or service
- If your product is for kids, you should target parents.
- If you have a product that’s for college students, you should target people who are in or near colleges.
- If your service is to clean carpets, you should target people with carpets in their homes.
Targeting tools
Targeting is a crucial part of Facebook Ads Manager, and there are many ways to target your audience. You can target by location, age, gender, interests, or behaviors.
But what does that mean? Location targeting means you’re only advertising to people who are within a certain geographic area. Age targeting lets you advertise to people of a certain age range. Gender targeting lets you advertise only to men or women. Interests let you advertise to people with specific interests or habits.
Behaviors let you advertise to people who have taken previous actions on your website or through other platforms like Instagram or Twitter.
Age range targeting
When you’re first starting out, it’s best to focus on one age range. You’ll likely want to choose an age range that falls within your core demographic. For example, if you sell products for people over the age of 55, you may want to target people between 55 and 74 years old.
Location targeting
Location targeting is a good way to reach a specific audience. If you’re advertising a new restaurant in Chicago, you can target people who have shown interest in restaurants nearby. Location targeting also makes it easy for you to adjust your ads from time to time as your location changes or as the competition does.
Tips for beginners
Facebook Ads Manager is a program for beginners that can be confusing and intimidating. With so many features and settings, it’s difficult to know where to begin. Here are some tips for Facebook ad managers who are just starting out:
- Create ads that show relevance in your niche.
- Use images with high visibility, such as pictures of your product or models using the product.
- Don’t use long copy when you’re just getting started–this can overwhelm people and make them not read what you wrote at all.
- Focus on the benefits of your product or service rather than just telling about it.
- Use targeting tools to find people who are more likely to click on your ads, such as by age or location.
How to Find the Best Target Audiences for Your Ads
The key to successful Facebook ads is finding the right target audience. The more specific your target audience, the better chance you have of converting a visitor into a customer. With that in mind, it’s important to know how to find the best target audiences for your ads.
- Start with targeting by demographic: age, gender, location, and so on.
- Look at what interests you’ve selected for your page and use those as well.
- Use remarketing tools: advertise to people who have already visited your website or blog and interacted with it in some way.
- Advertise locally: those living near you are more likely to see your ad than those who live far away from where you’re located.