If you’re reading this, it probably means that you’ve heard of TikTok and wonder if it could be useful for your business. Well, the answer is yes! There are many ways in which you can use TikTok to market your business.
The video-sharing platform offers you a unique opportunity to build awareness about your brand or product among a younger audience. Although there are plenty of other apps like Instagram and Snapchat where users can post their own photos and videos, very few of them offer users the same filters and editing tools as TikTok.
In fact, since releasing this app, the social media giant has seen an increase in its user base. If you haven’t started using the app yet, now is a good time to get started with these 20 tips on how to use TikTok to market your business:
TikTok is one such app that has the potential to become a go-to marketing channel for businesses. With over 300 million users worldwide, TikTok has emerged as one of the most popular video-sharing apps in the market today.
What makes TikTok so appealing is its simplicity and ease of use. You can create short videos using pre-set filters and effects, or even incorporate music as background noise. Here are 10 ways you can use TikTok to market your business:
1. Create fun adverts and video clips
You can use TikTok to advertise your business in a fun and engaging way. Create short clips of your products or services, talk about the benefits they have, and then post them on TikTok with a call to action.
You can even host giveaways and exclusive offers for your followers, enticing them to engage with your TikTok account. You can use TikTok to create personalised ads for your business. By creating short videos and/or audio clips of your customers praising your product, you can create an engaging experience for your followers.
With TikTok, you can also create native adverts that are designed to look and feel like an authentic piece of content. You can use these adverts to drive new users to your site and generate leads.
2. Host exclusive influencer events
TikTok is a social platform and a natural space for influencers to connect with their followers, brands and fellow content creators. Organise exclusive events for TikTok influencers and watch your brand get more attention.
By hosting events for TikTok influencers, you can ensure increased brand awareness and engagement with your business. You can host live events, social contests or product launches on TikTok, giving your followers a chance to meet their favourite TikTok artists.
Hosting exclusive events for TikTok influencers has many benefits, including increased brand awareness, greater engagement with your business, and an opportunity to engage with content creators.
3. Run a contest with a prize for your followers
Increase engagement with your followers by hosting a contest with a prize for your followers. You can use TikTok to engage with your brand’s followers and increase brand awareness. Or, you can use TikTok to engage with your target audience and gain new customers.
A contest on TikTok requires minimal effort and can yield great results. You can use TikTok to create contests and drive brand awareness by asking followers to create branded content. You can also ask customers to take pictures or videos of products they bought from your site, and then post them on TikTok.
4. Showcase your brand’s “selling” point
Social media networks are all about building trust and creating meaningful relationships with your followers. You can use TikTok to showcase what your brand is all about and what it stands for. You can use TikTok to post fun videos, product demonstrations or tutorials, and build a relationship with your followers and potential customers.
You can use TikTok to promote products and services through creative “selling” points. Try to make your products relatable and easy to understand. Post videos that showcase your product’s benefits, and encourage your followers to engage with your TikTok account.
TikTok provides you with the perfect opportunity to showcase your brand’s selling points, build trust and create meaningful relationships with customers.
5. Leverage TikTok user information to your advantage
Brands that use TikTok to market their product and services have an advantage over those that don’t. TikTok has everything you need to market your business, from demographics to user information.
You can easily track your followers’ location, age, gender, and interests, and use this information to create targeted marketing campaigns.
You can use TikTok to integrate your business with other apps and platforms, such as Facebook, Instagram, and Google AdWords. You can also use TikTok to promote your brand through sponsored posts, targeted ads and brand-sponsored content.
6. Use TikTok to build a following for your business
TikTok is one of the most popular apps on the market, and it has millions of users worldwide. It is a great channel for growing your business’s following, especially since it is a highly visual platform.
Brands can use their TikTok account to share content, videos, images, and other related media. You can use TikTok to connect with new customers and followers. You can also use TikTok to reach out to your current customers and grow your business. TikTok can be used by all industries and types of companies.
TikTok is a great platform for brands to reach out to their customers and followers, especially if they have a large following.
7. Keep your audience engaged with short videos
Keep your followers engaged with short videos posted on your brand’s TikTok account. You can use videos to showcase your product, talk about its benefits or share coupons and discounts. You can also use videos to answer questions from your followers or host product reviews.
Keep your followers engaged with short videos posted on your brand’s TikTok account. You can use videos to showcase your product, talk about its benefits or share coupons and discounts.
You can also use videos to answer questions from your followers or host product reviews. Keep your followers engaged with short videos posted on your brand’s TikTok account.
8. Create branded content with influencers
Brands can use TikTok as an engagement channel for their followers and customers. You can work with TikTok influencers to create branded content for your business. TikTok influencers are individuals who have large followings on the app and are known for their creative and engaging posts.
You can create branded content for your business by working with TikTok influencers. Working with TikTok influencers is a cost-effective and efficient way to create branded content for your business. You can create content around your brand’s products or services, or you can create content around marketing campaigns.
9. Showcase your product or service through mixtapes
Mixtapes have been a staple in the music industry for decades, and are an excellent way to promote your business. Mixtapes are essentially playlists that you create, featuring your music or even your favourite songs.
You can create mixtapes with your favourite music or songs, and then share them on TikTok. You can create mixtapes with your favourite music or songs, and then share them on TikTok.
Showcasing your music on TikTok lets your followers know about your taste in music and lets them know about your favourite songs. You can also create mixtapes for your business and host contests to increase engagement.
10. Leverage on user-generated content
User-generated content is the most authentic form of content on social media. It’s created with the help of your followers and customers, which means it’s the most genuine form of content. TikTok is one of the most popular apps that is known for having a lot of user-generated content.
You can use TikTok to engage with your followers and create brand awareness. You can use TikTok to engage with your followers and create brand awareness. You can also use TikTok to create user-generated content for your business. TikTok has a large user base and is a very visual platform.
There are millions of posts uploaded and shared on the app every day. You can use all of this user-generated content to promote your business.
11. Use geotagging to target local users
When you’re creating your video, use the geotagging feature to let users know where the video was shot. This can help you target local users who will relate to your video more easily. You can further build on this to create a special TikTok account that is dedicated to showcasing the locations where your business operates.
12. Run a campaign with paid ads
Sponsored ads can help you create a buzz around your brand/product launch, or even drive traffic to your website. You can choose a specific audience to target, or create a general campaign that gets your message out to as many people as possible.
TikTok’s integrated targeting features make it easier for you to choose the right audience. You can pick the relevant keywords, or even block certain user demographics.
13. Build your brand awareness
Leveraging TikTok’s shareability feature, you can build brand awareness by encouraging your audience to share your content on other platforms such as Facebook, Instagram, Twitter, and so on. This can be done by including clickable text in your video description, or using a hashtag that’s relevant to your brand.
14. Drive traffic to your website/store
Get people to click through to your website through links in your description, or by using clickable graphics in your video. TikTok also has in-app purchasing options, so you can sell products through the app without having to rely on a third party. TikTok also integrates with partners such as Shopify, BigCommerce, and Squarespace, allowing you to create an online store with ease.
15. Create giveaway and contest opportunities
Using TikTok, you can create a contest where participants have to post videos based on a specific topic or theme. You can also create a contest where users can enter by reposting your content with a specific hashtag. TikTok’s in-app voting feature allows you to rank and select the top posts in your contest.
16. Utilize influencer marketing
Find relevant TikTok influencers in your industry, and reach out to them to promote your product/services. You can even reach out to smaller accounts, and offer incentives to get them to promote your brand. TikTok has an in-app “Swipe Up” feature that allows you to repost other users’ content on your feed, giving you the opportunity to reach a wider audience.
17. Educate and entertain
TikTok is one of the few social media platforms where brands and businesses aren’t expected to entertain their audience. The app is mainly used for personal updates, and updates from businesses only make up a small percentage of TikTok activity. You can make use of this to educate your audience on your product/service offerings.
18. Co-marketing opportunities with fellow brands
Tap into TikTok’s collaborative marketing feature to partner up with other brands, and create co-branded content. This can help you reach a wider audience, while growing your network at the same time. TikTok’s collaborative marketing feature makes it easier to collaborate with other brands.
19. Produce short video ads to educate your audience
TikTok makes it easy for you to create short video ads to educate your audience on your product/service offerings. You can even use TikTok’s interactive ad feature to give your audience a sneak peek into what your product/service is all about.
20. Create sponsored videos for ad campaigns
TikTok’s ad platform allows you to create sponsored videos that are catered towards your audience. Sponsored videos are shown on users’ feeds (similar to Facebook’s ad system). Sponsored videos also have an option to integrate a call-to-action button, making it easier for your audience to respond to your message.
Marketing your business is a never-ending job, and TikTok could be the app that can give your campaign a boost. TikTok is a social media platform that lets users create and share short-form videos. Currently, it’s available on Android and iOS devices, and has over 300 million users worldwide.
TikTok’s simplicity and ease of use make it an appealing choice for marketers who want to create video content for their brand. TikTok can be used to run campaigns with paid ads, build brand awareness, drive traffic to your website/store, create giveaway and contest opportunities, utilize influencer marketing, educate and entertain, co-marketing opportunities with fellow brands, produce short video ads to educate your audience, and create sponsored videos for ad campaigns.
TikTok is a great way to engage with your followers and customers, and it can help you to grow your following. With TikTok, you can create fun adverts and video clips, host exclusive influencer events, run a contest with a prize for your followers, showcase your brand’s “selling” point, leverage TikTok user information to your advantage, use TikTok to build a following for your business, keep your audience engaged with short videos, create branded content with influencers, showcase your product or service through mixtapes, leverage on user-generated content, and much more.