Google AdWords, Facebook Ads, and other social media advertising platforms are filled with advice on how to create effective ad copy and images. However, these tactics don’t always work for everyone. To determine the best strategies for your business, you need to find out what your target audience wants or needs from you.
This is where a meta strategy comes into play. Unfortunately, many businesses fail at creating an effective strategy from the get-go because they don’t know what a meta strategy is or why it’s important.
The good news is that once you understand this process, you will be able to create an effective strategy for all of your future digital marketing campaigns. Here’s everything you need to know about creating a meta strategy for your ads:
What Is a Meta Strategy?
A meta strategy is a guide you create to help you define what to say and how to say it when creating ads for your business. The purpose of a meta strategy is to help you determine what your target audience wants or needs from your business.
Once you know this, you will be able to create effective ads that resonate with your target audience and increase engagement on your Facebook Ads. The main goal of a meta strategy is to help you determine the most effective words, images, and ideas for your ads.
A meta strategy is comprised of four main areas that help you determine the best way to approach your ads. These areas include defining your audience, defining your brand’s value, defining your product or service offerings, and defining the problem you are solving.
1. Defining Your Audience
The first step in creating an effective meta strategy is to understand your target audience. This includes their demographics, psychographics, and their needs. The best way to start learning about your audience is to conduct some audience research.
You can do this by reading reviews from customers, surveying your customers, or looking through your website analytics to find out who is visiting your site and what they are looking for. At the very least, you should know your audience’s:
- Age groups
- Income levels
- Education levels
- Geographic locations
Knowing these details will help you to create ads that appeal to your audience and encourage them to take the next step and buy from you. Keep in mind, however, that audiences and customers are two different things.
Even if your data shows that your audience is interested in your product, they may not be ready to buy from you. You need to be able to understand your customers and their needs so that you can effectively market to them.
2. Defining Your Brand’s Value
Knowing what your brand’s value is will help you determine how to represent it in your ads. When you’re determining your brand’s value, you should focus on creating something that is memorable, impactful, and consistent with your business. You don’t want to create brand values that are all over the place.
Your brand’s visuals, such as logos and images, should reflect your brand’s values as well. The visuals you choose to represent your brand should be consistent with the values you’ve established. When determining your brand’s values, think about what you stand for and how you want to be perceived.
You want to develop values that will resonate with your target audience and make them want to engage with your brand and what you have to offer.
3. Defining Your Product or Service Offering
The next step in creating a meta strategy is to understand what your business has to offer. This includes everything you sell, the price you charge, the product features and benefits, and the terms and conditions of your services.
Knowing what you have to offer will help you determine how to represent it in your ads. The best way to start determining what you have to offer is to create an inventory of your product or service offerings.
You can do this by listing everything your business sells, including the price you charge for each item. You can also include the product features and benefits, and the terms and conditions of your services. Once you have this inventory created, you can use it to help you determine what to say in your Facebook Ads.
4. Defining The Problem You Are Solving
The last step in creating a meta strategy is to understand what problem you are solving for your target audience. This is important because it will help you to determine how to represent this in your ads.
The problem you are solving may or may not be directly related to your product or service offerings. The best way to start determining what problem you are solving is to create a list of pains and problems your target audience is experiencing.
Some examples include having a difficult time finding your product, not having enough time to get certain tasks done, or having trouble making money online. You can also include problems that are related to your brand’s core values.
5. Find out what your audience wants or needs
At this point in your meta strategy creation, you know what your audience looks like and how you want to represent your brand. Now it’s time to let your audience know what they want or need from your business.
This will help you determine what to say in your Facebook Ads and make your ads more effective. There are a few ways you can go about doing this. You can conduct some Facebook Ads customer surveys, read customer reviews, or check out the questions your customers are asking on social media.
However, keep in mind that you don’t want to directly ask your audience what they want or need from you. You want to let them know that you are there for them and that you are listening to their needs and concerns.
6. Determine what type of ad will work best for you and your audience
At this stage in your meta strategy, you know what your brand is, who your target audience is, and what they want or need from your business. The next thing you need to do is determine what type of ad will work best for you and your audience.
There are many different types of Facebook Ads you can use to engage with your audience. The first thing you need to do is figure out which ad format will work best for your business. You can do this by determining what your goal is, how much you are willing to spend, and what type of ad your audience is most likely to engage with.
There are many different types of Facebook Ads you can create. Each ad format has its own advantages and disadvantages, but any of these ad types can be an effective strategy for your business.
7. Estimate ad costs
At this stage of your meta strategy, you know what type of ad format will work best for you and your audience. Now it’s time to determine what the ad’s costs will be. You can estimate your ad costs by first figuring out your ad’s objectives and then checking the Facebook Ads price calculator.
The Facebook Ads price calculator will show you how much each ad format costs, so you can determine the total cost of each ad. Once you know what each ad will cost, you can determine how much you are willing to spend on each ad type.
You can also take into consideration the cost of your product or service offerings and any additional costs. Just keep in mind that you don’t want to spend so much on ads that you don’t have enough left over to run your business.
You don’t want to put your business in debt just to get more Facebook likes, clicks, and sales. Your goal should be to get more customers without spending more than you have to.
8. Decide on ad formats
Once you’ve determined what type of ad format will work best for you and your audience, you need to decide on the exact format of your ad. Although there are many different types of Facebook Ads you can create, there are also many different variations of each ad format.
For example, you can create Carousel Ads, Slideshow Ads, Video Ads, Photo Ads, Mixed Media Ads, or Single Image Ads. Each of these ad formats has their own advantages and disadvantages, and each one will cost you a different amount.
The best way to determine which ad format will work best for your business is to take the factors you’ve already considered into account. Once you’ve done that, you should be able to find the perfect ad format for your Facebook Ads.
9. Defining The benefits Of Solving This Problem For Your Audience
The first step in creating your meta strategy is to decide what problem you’re solving for your audience. The best way to do this is to take a look at your product or service offering, and ask yourself what problem this solves for your audience. You should also review your target audience in order to get a better feel for what they need.
This is important because it will determine how you present yourself in your ads. When you define the benefits of your products or services, you are creating psychological triggers that will prompt your audience to take action.
In other words, your ads will be closely related to the benefits that your product or service offers. This will ensure that your audience remains engaged by making them feel like your ad is directly addressing their needs.
10. Defining The style of your ad(s)
Once you know what problem you’re solving for your audience, you can move on to defining the style of your ad(s). This will help you decide how you want to present yourself in your ads. While there are no rules or guidelines that you must follow, there are certain strategies that work better than others.
When you’re determining the style of your ad(s), you need to ask yourself how you want your target audience to perceive you. Do you want them to think of you as fun and carefree, or professional and serious? Are you targeting a specific demographic, or a wide range of people?
11. Combining everything and coming up with your meta ad strategy
Now that you know what the benefits of your products or services are and the style with which you want to present yourself, you can start to combine these things to create your meta ad strategy. This is where you decide what your ad needs to include in order for it to be effective. When determining what your ad needs to include, think about the following:
- What is your offer?
- Who is your target audience?
- What is your brand?
- What is your product or service?
- Where do you want to be?
- What success looks like for your campaign?
These questions will help you to come up with a few different ad strategies that you can then test with your audience. Once you have a few different ad strategies, you can run a few Facebook ads tests to determine which one works best.
Keep in mind that different ads will resonate with different people, so there isn’t necessarily a wrong or right ad strategy. These tests will only allow you to determine which strategy works best for your business.
12. Defining Your Product or Service Offering
The next step in your meta strategy is defining your product or service offering. You should write a few different variations of your product or service offering. It is important to think about how your products or services will solve your audience’s problems.
When you’re writing your product or service offerings, try to write them from your audience’s point of view. When you write your product or service offerings from your audience’s point of view, you will be able to easily come up with variations that will appeal to a wide audience.
Since you’re writing from a third person point of view, you should try to avoid using “we” and “our” when describing your products or services. This will help you to avoid sounding self-focused.
13. Defining Your Brand’s Value
The next step in your meta strategy is defining your brand’s value. Your brand’s value is what you stand for, and it is extremely important when creating your Facebook ads. When you define your brand’s value, try to think about the emotions that you want your audience to associate with your brand.
You should also make sure that your brand’s value aligns with your product or service offering. When you define your brand’s value, try to think about what your audience wants. Take a look at your target audience and find out what they value.
Once you’ve figured out what your audience values, you can use those emotions to create a brand that resonates with your audience. This will help to increase your engagement and click-through-rates (CTRs).
14. Decide Where You Want To Be
Now that you know what problem you’re solving and what your products or services are, it’s time to decide where you want to be. When you decide where you want to be, you are deciding how you want to be perceived by your audience.
You can use this information to create your meta strategy and come up with a few different Facebook ads. When you decide where you want to be, you have to think about your target audience and what they want.
Ask yourself: “What do my customers and potential customers want from me?” If you can’t decide where you want to be, try looking at your competitors to get some ideas. You can also ask your customers what they like about your brand and what they’d like to see more of.
15. Define What Success Looks Like
The last step in your meta strategy is defining what success looks like. When you define what success looks like, you are setting goals for your Facebook ad campaign. You should set goals for your ad campaign that are both short-term and long-term.
When setting goals for your Facebook ad campaign, you should consider a few different factors. First, you want to determine how much you want to spend on your ad campaign.
Second, you want to decide how long you want your ad campaign to run. Finally, you want to set a goal for your click-through-rate (CTR) and engagement level. You can use these factors to create a success goal for your Facebook ad campaign.
16. Find Out What Is Working For Your Competitors
Now that you know what success looks like for your Facebook ad campaign, you need to find out what is working for your competitors. You should take a look at your competitors’ ads and determine what appeals to your audience.
When you take a look at your competitors’ ads, you will be able to see what is appealing your audience. You can also take a look at what your competitors are doing wrong and make sure that you don’t make the same mistakes. There are a lot of different ways to do this, but we recommend that you try one of these three:
- Browse your competitors’ ads: You can browse your competitors’ ads and see what they’re doing by clicking on the “Ads” tab.
- Check out their “Audiences” settings: You can also explore your competitors’ ads and see what audiences they’re targeting. You can do this by clicking on the “Ads” tab and then clicking on “Audiences”.
- Use a tool like SpyFu: You can use a tool like SpyFu to see what your competitors are doing. You can see what ads they’re running, how much they’re spending, what audiences they’re targeting, and more.
How can I make my Facebook ad powerful?
If you’ve followed the steps outlined above, you should already have a few variations of ad copy that you can test. However, if you’re still struggling to create an effective ad, there are a few things you can do.
First, you should make sure that your ad is targeting the correct audience. You can do this by clicking on “Audiences”.