Elements of Marketing

Contents & notes: what this topic covers

Under Elements of Marketing, the JAMB Commerce syllabus expects you to study:

• 13. Elements of Marketing
• (i) Importance and Functions
• (ii) The marketing concept (consumer orientation, customer satisfaction, integrated marketing, etc)
• (iii) Marketing mix (product, price, place and promotion)
• (iv) Market Segmentation
• (v) Public relations and Customer Service.
• (vi) E-marketing

Study notes & guidance

Study Elements of Marketing using a recommended Commerce textbook that follows the JAMB syllabus. Work through the contents listed above one by one, make brief notes in your own words, and then practise as many questions on this topic as you can — in Commerce, understanding and steady practice matter far more than memorising. Use the objectives below as a checklist: if you can do each one confidently, you have mastered this topic.

Objectives — candidates should be able to

After studying Elements of Marketing, you should be able to:

1. (i) highlight the importance and functions of marketing; (ii) discuss the marketing concept; (iii) assess the elements of marketing mix; (iv) explain market segmentation; (v) examine public relations and customer service. (vi) explain e-marketing

These objectives are from the official JAMB syllabus. Use them as a checklist — if you can do each one confidently, you have mastered this topic.

Source: official JAMB UTME Commerce syllabus (IBASS, jamb.gov.ng). Reproduced for study use. Last checked: 17 Sept 2026. Always confirm the current syllabus on the official portal.